Supermarket trolleys free so long as it is not too hilly
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  • Sirane Group's HQ is in Telford, Shrophire, UK, with overseas operations in Australia, Mexico, Poland, Russia and South Africa

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  • Sirane's pouch-filling line - low-cost, high-speed, and compatible with our plastic-free Earthpouch as well as many cooking bags in our range

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Supermarket trolleys free so long as it is not too hilly

Finally. Finally.... the story that made me sit up and take notice this week was not the Brazilian national football team forgetting how to play football (collective amnesia, is that the term?). It wasn't even the incarceration of a once-popular kids' cartoonist. No, it was Morrisons scrapping the £1 trolley 'deposit' scheme.

According to Morrisons 43% of customers found it 'inconvenient', while 27% often didn't have the correct change. Well I would go as far as to say that I never have the correct change. In fact I never carry coins. In fact I rarely carry cash.... I often have to borrow money for parking from a small child, who has started charging interest.

I became the customer Morrisons probably hate. I would go in to the store and ask for a token - a lot of people didn't realise they offered that service, but I made sure I took them up on it, regardless of whether I actually had a gleaming one pound coin burning a proverbial hole in my pocket or not.

I mean, seriously, what kind of deterrent is £1 anyway? What can you actually buy with £1? Two packs of Panini World Cup stickers? A can of Coke? Certainly not a small bottle of Coke... £1 is not worth a great deal any more in the general scheme of things. If you wanted to steal a supermarket trolley, losing £1 wouldn't stop you.

Interestingly, it is not being got rid of in all stores. No, it is being kept in 'city centre stores' and 'stores on hills'. Presumably in a city centre store on a hill, the risk of theft of trolleys is so high that you have to offer your first born child as security. This also raises the question why people on hills steal supermarket trolleys so much? Is it to transport their shopping up the hill, in order to make it easier, or is it erring delinquent youths riding down the hills in trolleys 'Denace The Menace-style'?

Presumably also, this rule doesn't apply if the store is at the top of a hill, as everyone will be going downhill when they leave? Am I thinking about this a little too much? And are there any Morrisons stores perched proudly atop a decent-sized hill? If so, you mightn't have to deposit £1 to get a trolley.

MARK LINGARD, MARKETING

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Find Sirane at the following shows...

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    • Award-winning plastic-free packaging solution, the Earthpouch

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    • NEW: Packs for crisping bacon in the microwave - Sira-Cook Crispy Bacon Packs

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    • Thermally-insulated bags - Sira-Therm

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    • Oven/BBQ cooking bags - Sira-Cook Supreme

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    • Absorbent meat pads - Dri-Fresh

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    • Oven/microwave steam-cooking bags - Sira-Cook Self-Seal

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    • Dividers for better food presentation - Sira-Form non-ovenable boards

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    • Pouches for food packaging - retort pouches

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    • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

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    • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

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    • Nylon oven-roasting bags and films - Sira-Cook Siralon

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    • Thinking-Cooking - Sirane's own retail range

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    • Susceptor can be made into boxes for crisping products such as paninis in a microwave - Sira-Crisp Boards & Sleeves

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      Sirane's divisions - food packaging, medical, horticultural and industrial

      Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055