Packaging for flowers, 95 kPa bags and bitumen...

When I get marketing calls from companies, one of the most common reactions I get to Sirane is 'blimey, I didn't realise you did so much'. Because although Sirane is well known for its food packaging solutions, we also do a lot more besides.

And such is the exent of our food packaging range, that the more besides can sometimes get a little lost.

Our medical & healthcare range is already quite extensive, and makes good use of our expertise in absorbency and material science, among other things. Our range of diagnostic specimen transportation solutions has recently expanded, for example, as we have looked at the market at what it requires, and what we can make, and where there is crossover.

And we have also revised our horticultural packaging offering, adding protective rose-stem wraps and crepe flower packaging. This complements our range of water-retaining flower pouches, compostable films and more.

Our flower packaging solutions are all on this site - but we've also introduced a new website, www.thinking-flowers.com, which packages them all together.

We also have a range of industrial products. Part of our range involves nylon, and making use of nylon's incredible qualities, including its cleanliness as a material, its durability and its high heat-resistance. With nylon we offer bitumen bags and solvent-recovery bags, but that's just the products identified, there's much more that could be done with nylon.

And in industrial, it really is a case of saying we do lot more besides. We're working on identifying everything we do, because it's a surprising amount and very varied. Absorbency has loads of uses in industry, but in this market very few companies have the same requirements, very few products become standard products and most things are bespoke.

Our expertise in absorbency and material science means there's so many things we could make, it just takes that first person to say 'can you make that?' So if you have a requirement and think we'd be able to help, please get in touch...

MARK LINGARD, MARKETING

Nylon makes a quality seafood packaging solution

One of our overseas agents has been working on a project to retail top quality microwaveable fish. The parameters, as I understood it, were durable film, a high barrier to extend the shelf-life of the seafood in the pack as long as possible, a nice product to handle, the ability to draw a vacuum - again to extend the shelf-life - and a stunning tasting meal once cooked.

Now, Sirane has a few options for seafood, including our steam-cooking bags for oven or microwave, which are available as a heat-seal version for shipping into store. But for this product we suggested nylon. Nylon might not be the first packaging solution that jumps to mind for seafood, but it is very effective. It can be flow-wrapped, heat-sealed, has excellent clarity, has a good gas barrier and it suitable for vacuum packing. It can be cooked in a microwave or in an oven at up to 210 degrees.

Its use as a material is well established for cooking meat and poultry for example, for creating roasting bags for whole chickens or small ready-to-oven meat packs. Nylon is also well-established as the best material for slow-cooker liners, pan-liners etc, and is in all honesty an incredibly versatile material.  

Seafood is a less traditional market for nylon - but, by drawing a vacuum, and using nylon (Siralon 21 blend), they were able to achieve 10/11 days shelf-life on a a marinated piece of fish, which is enough time for it to be shipped into store and sold as a ready meal. 

The agent in question just shared a promo video with me of the two products they are launching with (unfortunately I cannot share until September) but it looks fantastic. The product packaging looks great, the fish looks beautiful when it is cooked and very appetising. As a concept, it looks a winner. And for the consumer, it is incredibly simple, they merely pierce the top and cook. 

Supermarkets tend to offer fresh food at the seafood counter (we've talked in recent weeks about steam-cooking bags for oven and microwave and their potential use on fresh seafood counter for added value sales), or ready meals. Seafood ready meals tend to be thin on the ground due to shelf-life issues. Here is a product that has a foot in both camps.... I wish them well.

MARK LINGARD, MARKETING 

  • Oven/BBQ cooking bags - Sira-Cook Supreme

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  • Absorbent meat pads - Dri-Fresh

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  • Absorbent pads for fresh fruit - Dri-Fresh Fresh-Hold

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  • Oven/microwave steam-cooking bags - Sira-Cook Self-Seal

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  • Dividers for better food presentation - Sira-Form non-ovenable boards

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  • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

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  • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

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  • Multi-compartment microwave steam-cooking bags - Sira-Cook Smart-Release

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  • Nylon oven-roasting bags and films - Sira-Cook Siralon

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  • Absorbent fish/seafood crate liners - Dri-Fresh Sea-Fresh SP

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  • Absorbent oven-grill liners - Dri-Fresh Fat-Traps

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  • Thinking-Cooking - Sirane's own retail range

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  • Read our full food packaging catalogue online

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055