A real fruity buzz ahead of Fruit Logistica

WELL it's all going on.... as is often the way, for the first few months of the Sirane calendar it's show time. And first up, it's Fruit Logistica in Berlin. Now trade shows are always a part of the calendar, and some times they are a little more routine than others. And sometimes, you head to a show with a lot to say....

Sirane never stands still, but in 2015 we were particularly active in the fruit packaging world. The result is that we will head to Berlin with a new factory having opened in Mexico, and a stunning new product 'hot off the press' which is perfect for packaging delicate and soft-fruit. And the ABV absorbent pad is proper ground-breaking stuff.

After months - if not years - of planning, Sirane Mexico opens in just a few days. It'll be a few months before the machines are churning away, but it'll be open for business. We've sited the plant in Guadalajara, the capital of Jalisco province and in the heart of the berry growing regions. And in Mexico, the berry growing regions are vast, and grow an awful lot of berries.

On the ground, as it were, Sirane Mexico is headed up by Josua Vega, while it will be overseen by Adam Green, President of Sirane North America, and of course by Sirane's MD here in the UK.

The project has got a lot of people very excited... as no-one's ever tried to take this kind of business or this kind of technology to Mexico. The farmers and growers want it. The industry wants it. It's just been a matter of making it happen, and invariably with these things it takes time, but we're there. 

The timing of the launch of ABV is perfect, coinciding as it does with Sirane Mexico opening for business and Fruit Logistica. Certainly this side of the Atlantic, Fruit Logistica is as big as it gets, and is the one place, if you were to pick just one, that you would choose to launch a fruit packaging product with this kind of potential.

ABV could be huge. It's an anti-microbial fruit pad which can add significant shelf-life extension to packaged soft and delicate fruits. The really clever bit is the system of delivery.... people have looked at anti-microbial films etc for a while, but they've never really worked. Instead, we've taken a combination of bio-flavonoids and natural acids, extracted from fruits, and impregnated the pad. When activated by moisture, the anti-microbials are right there, at the heart of the problem, released into the packaging to do their stuff. 

A similar techology for dealing with bacteria and microbes in meat and poultry is also available... but more about that another time. Let's get Berlin out of the way first. 

MARK LINGARD, MARKETING

Sirane Mexico throwing open its doors in January 2016

SO what's new? That's a question I get asked quite a lot, and I don't always have much up my sleeve... even in a fast-moving food packaging environment like Sirane, there's not always something genuinely new. 

Well at the moment, there's lots of 'new'... new and exciting, things that are not just exciting us here at Sirane Towers, but also people elsewhere. So what is new? Well Sirane Mexico, that's very new (so new it's not actually a thing yet...) or at least it will be when it throws open its doors in January 2016. Mexico, we have decided, is the place to be.

At the moment it's largely just an empty space... which makes it look enormous, I guess it's like when you move house, and the rooms look huge until you put your furniture in.

Why Mexico? Well apart from the obvious bonus of it being a great big finger up at Mexian-loving Donald Trump, for Sirane Mexico is perfect. It's got a huge - and ever-growing - fruit industry, particularly soft fruit. But what it hasn't got, until now, is anyone on the ground producing the absorbent products Mexico needs in Mexico. Which is where we come in...

Our MD, Simon Balderson, has visited the region a number of times, and found the growers there to be incredibly knowlegible, very receptive to new ideas, and keen for 'local supply'. They want the technology we can offer, and they want to work with us to make that technology even better. In short, they want us there and we want to be there, so everyone's very happy.

Guadalajara is in the heart of all the growers, close to many of the major players, and has terrific transport links, so everything seems to fit. 

One new technology which Mexico will immediately look to build on is our new Dri-Fresh Fresh-Hold ABV pad. ABV is a very clever technology, it uses a blend of fruit extracts which are impregnated into an absorbent pads. When activated by moisture, these fruit extracts will naturally enhance the fruit's own protective defences - extending the shelf-life of the fruit. The release of bio-flavonoids and organic acids has been perfected to offer the best shelf-life possible... and in our opinion, when combined with an absorbent pad, ABV is as good as it gets.

We'll be marketing ABV at Fruit Logistica in Berlin in February, but in the meantime, if you want to know more - or give the product a try - then please do get in touch.

MARK LINGARD, MARKETING

 

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  • Read our full food packaging catalogue online

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055