IFFA: A meaty-old trade show and a bit of a fleisch fest....

SO we've just returned from IFFA in Frankfurt, where Sirane exhibited for the first time. IFFA is held every three years, and it is - to be frank - something for a behemoth of a show. IFFA, for those not in the trade, is a meat show. It may as well be called Meat Fest. Viande Fest. In fact, seen as it is in Germany, lets call it Fleisch Fest.

It doesn't matter where you are positioned within the meat trade, there's something for you... well perhaps not the farmers, but certainly everyone else. When there's signs pointing to the 'slaughtering and dismembering halls' you get an idea of which point in the meat journey the show begins... and it contains right through the chain. If sausage casings is your thing, you'd be in your element.

For Sirane is was a very international show. On the first day we had visitors from as far flung places as Papau New Guinea... quite possibly the first time we've ever had a visit to the stand from someone in that neck of the woods. But every visit seemed to be bring a new nationality.... but strangely few Germans.

Maybe it was because I was there at the weekend, and it was sunny outside. Maybe they were all at Eintracht Frankfurt versus Borussia Dortmund (we did consider hitting play on the video and going ourselves on Saturday afternoon....). Or maybe they already know all there is to know about fleisch. But IFFA's own statistics seem to back up the international flavour the show seemed to have.

Predicatably our headline product generated the most interest... anti-microbial absorbent packaging particularly good for poultry. It's a great leap forward for the market, an effective means of delivering anti-microbial technology into the heart of the problem, by using the absorbent pad as a means of delivery. And it is 100% natural, made from fruit extracts.

But also we had plenty of other inquiries, including many for Siralon, our nylon food packaging range.

'Fleisch Fest 2016' brought to an end a run of shows - Fruit Logistica, Packaging Innovations, Seafood Expo Global and IFFA all fell within four months. And now we have a reasonable gap until the next show (the next planned show is currently Fruit Logistica 2017, although things change....). We will have a presence at some shows in the meantime via our agents or Sirane's international teams - RosUPack in Moscow is one that springs to mind, and our team at Sirane Mexico have a fruit show in the country lined up. But it's a good time to take stock of how they went, and what we should be doing differently for next year.

Frankfurt itself seemed a nice enough city. Great food at the traditional Salzkammer restaurant - I can thoroughly recommed the farmhouse platter there although it was not for the faint-hearted. Anything that's served in a frying pan has to come with a health warning but it was worth experiencing once (okay, twice!).... it was basically spiced mince, salty bacon, cheese and potatoes fried in a pan with an egg on top. Fine dining it wasn't, tasty it was.... with just about enough room left for an apfel-strudel. 

We also learnt one thing, courtesy of Ben Pope, our Liverpool-supporting sales executive.... and that is that Jurgen Klopp is seemingly hated in Frankfurt and is the easiest way to end any conversation on football with a local. Think raising the subject of Alex Ferguson in Liverpool. Who knew Klopp was disliked so much in Frankfurt...


A real fruity buzz ahead of Fruit Logistica

WELL it's all going on.... as is often the way, for the first few months of the Sirane calendar it's show time. And first up, it's Fruit Logistica in Berlin. Now trade shows are always a part of the calendar, and some times they are a little more routine than others. And sometimes, you head to a show with a lot to say....

Sirane never stands still, but in 2015 we were particularly active in the fruit packaging world. The result is that we will head to Berlin with a new factory having opened in Mexico, and a stunning new product 'hot off the press' which is perfect for packaging delicate and soft-fruit. And the ABV absorbent pad is proper ground-breaking stuff.

After months - if not years - of planning, Sirane Mexico opens in just a few days. It'll be a few months before the machines are churning away, but it'll be open for business. We've sited the plant in Guadalajara, the capital of Jalisco province and in the heart of the berry growing regions. And in Mexico, the berry growing regions are vast, and grow an awful lot of berries.

On the ground, as it were, Sirane Mexico is headed up by Josua Vega, while it will be overseen by Adam Green, President of Sirane North America, and of course by Sirane's MD here in the UK.

The project has got a lot of people very excited... as no-one's ever tried to take this kind of business or this kind of technology to Mexico. The farmers and growers want it. The industry wants it. It's just been a matter of making it happen, and invariably with these things it takes time, but we're there. 

The timing of the launch of ABV is perfect, coinciding as it does with Sirane Mexico opening for business and Fruit Logistica. Certainly this side of the Atlantic, Fruit Logistica is as big as it gets, and is the one place, if you were to pick just one, that you would choose to launch a fruit packaging product with this kind of potential.

ABV could be huge. It's an anti-microbial fruit pad which can add significant shelf-life extension to packaged soft and delicate fruits. The really clever bit is the system of delivery.... people have looked at anti-microbial films etc for a while, but they've never really worked. Instead, we've taken a combination of bio-flavonoids and natural acids, extracted from fruits, and impregnated the pad. When activated by moisture, the anti-microbials are right there, at the heart of the problem, released into the packaging to do their stuff. 

A similar techology for dealing with bacteria and microbes in meat and poultry is also available... but more about that another time. Let's get Berlin out of the way first. 


  • Oven/BBQ cooking bags - Sira-Cook Supreme

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  • Absorbent meat pads - Dri-Fresh

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  • Absorbent pads for fresh fruit - Dri-Fresh Fresh-Hold

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  • Oven/microwave steam-cooking bags - Sira-Cook Self-Seal

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  • Dividers for better food presentation - Sira-Form non-ovenable boards

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  • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

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  • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

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  • Multi-compartment microwave steam-cooking bags - Sira-Cook Smart-Release

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  • Nylon oven-roasting bags and films - Sira-Cook Siralon

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  • Absorbent fish/seafood crate liners - Dri-Fresh Sea-Fresh SP

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  • Absorbent oven-grill liners - Dri-Fresh Fat-Traps

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  • Thinking-Cooking - Sirane's own retail range

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  • Read our full food packaging catalogue online

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055