'Only 91 shopping days until Christmas'... is your food packaging sorted?

WHEN I was much smaller than I am now, in the days when some people still had black and white TVs, there were a few certainties in life: my grandma would serve Welsh Rarebit and baked potatoes followed by Mr Kipling's Fondant Fancies for tea on a Friday; the BBC would show the news at 9 o'clock (yes 9 o'clock, none of this 10 o'clock malarkey), and England would lose to Australia at cricket.

And on Christmas Day my grandad would sit back in his chair, replete and content, and say "well, only 313 shopping days until Christmas". It was as traditional as the Queen's Speech. Christmas wasn't Christmas without it. If the meal ended and it hadn't been said, time sort of stood still, people hung about and waited. What would happen if he didn't say it? It didn't warrant thinking about...

Sadly he died before Sunday trading became legal, as that would have added a bit of spice to the event. Everyone would have been on tenterhooks, anxious to see whether he'd adjusted his figures. To be honest I don't know if 313 was ever actually correct, did he take into account what day of the week Christmas fell on? Who knows, you don't challenge the patriarch of the family in their prime...

Well, in the words of dear old Frederick, "there's only 91 shopping days until Christmas". Which is a lot... for your average man or woman on the street, it's still ages away. Anyone who has started their Christmas shopping is either far too organised or has far too much time on their hands. Although I did notice our local Co-op is already stocking mince pies... who is buying them? Who? But for anyone in the food packaging game, 92 days is nothing. In fact, I would go as far as to say many larger companies will have had Christmas planned months ago, they'll probably be on to Easter... 

But for some companies out there, 91 days means Christmas is still an event to be planned, to be maximised from a sales point of view....

If you're one of the companies for whom Christmas is still be be considered, we have lots of ideas that could make the difference this Christmas to your food sales? From nylon packaging for roast turkeys to oven-ready food dividers, Sirane has the answers. Nylon roasting bags for your turkey, salmon boards with a festive design, oven-ready dividers for pigs in blankets and other side dishes; our varied range of food packaging solutions will help give customers a stress-free Christmas – and help your products stand out on the shelves.

Whether you're selling turkey, side dishes or fish/vegetarian alternatives, we're here to help. And we have products that will give your Christmas sales the quality and edge they need. Nylon, for example, is the best roasting bag material on the market.... it browns the meat, won't stick, leaves it tender and flavoursome, and stops it drying out. After all, no-one wants to gamble on Christmas dinner.

MARK LINGARD, MARKETING 

 

From Vegas to Llandudno with our medical packaging range

So our medical and healthcare products are coming firmly under focus during the next couple of months. We've got some great products, and we've decided it's time to get them out there...

Firstly, we will be exhibiting at Pharma Expo in Las Vegas, the sister show to the popular Pack Expo which takes place towards the end of September. Sirane will have a stand at Infection Today 2015 in Birmingham on Wednesday, October 7th, and then the following week at the North Wales Infection Prevention Autumn Conference 2015 at the Venue Cymru in Llandudno on Thursday, October 15th.

Not many companies can claim to have exhibited at Las Vegas and Llandudno within a fortnight.

In show terms it's the litte and large... Pharma Expo is co-hosted at Pack Expo, one of North America’s largest trade shows. Pack Expo is being held in Las Vegas, Nevada, from September 28-30. Pharma Expo would be a sizeable show in its own right – 2014 saw 262 exhibitors over 60,000 sq ft.

The North Wales Infection Prevention Conference is around 30 stands accompanying the conference, for delegates to browse during their breaks. Certainly not on the scale of Pharma Expo, but just as interesting and useful for our medical and healthcare sales team in very different ways.

Sirane Medical & Healthcare offers Sira-Care DiffX (disinfection system), BenchGuard Advanced, nylon sterilisation bags & pouches, disposable non-slip absorbent theatre mats, absorbent tourniquet drapes, dental saliva absorbers and extraction packs, 95 kPa specimen transport bags and absorbent pads.

If you're attending any of these shows.... Las Vegas, Birmingham or Llandudno... we'll see you there.

MARK LINGARD, MARKETING

  • Oven/BBQ cooking bags - Sira-Cook Supreme

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  • Absorbent meat pads - Dri-Fresh

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  • Absorbent pads for fresh fruit - Dri-Fresh Fresh-Hold

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  • Oven/microwave steam-cooking bags - Sira-Cook Self-Seal

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  • Dividers for better food presentation - Sira-Form non-ovenable boards

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  • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

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  • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

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  • Multi-compartment microwave steam-cooking bags - Sira-Cook Smart-Release

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  • Nylon oven-roasting bags and films - Sira-Cook Siralon

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  • Absorbent fish/seafood crate liners - Dri-Fresh Sea-Fresh SP

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  • Absorbent oven-grill liners - Dri-Fresh Fat-Traps

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  • Thinking-Cooking - Sirane's own retail range

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  • Read our full food packaging catalogue online

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055