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New fruit pad to be unveiled at Fruit Focus

A new fruit pad combining absorbency and cushioning into one stunning product will be unveiled at Fruit Focus this week.

The new Sirane pad, which will be named Soft-Hold, is perfect for protecting soft fruit during transportation. The pad effectively creates an 'absorbent bubble' around the produce, giving it the best possible chance of staying in a condition good enough for sale to the public. 

Jeremy Haydn-Davies, sales director, said: "At Sirane we pride ourselves on innovation, but we are particularly proud of Soft-Hold. We're protecting the fruit from many potential problems - protection against damage, against degredation, against mould. We can even add ethylene absorbency into the mix.

"This is the sort of product that the trade has been crying out for, we think a lot of people will be just as excited as we are."

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