'Bubble pad' is the ultimate protection for berries

BERRIES and other soft fruits could be offered the ultimate protection with an ‘absorbent bubble pad’ developed by an innovative food packaging company from the UK.

Sirane’s Dri-fresh Resolve ‘Soft-hold’ pad combines the cushioning and protective properties of bubble films with effective absorbency, high permeability and excellent presentation.

“Soft fruit is often transported huge distances,” said Jeremy Haydn-Davies, sales director, “and so protecting the fruit is vital. The more fruit that arrives at its destination in perfect condition, the better it is for everyone involved in the supply chain.

“Sirane can offer the ultimate protection, bubble protection alongside absorbency.

“Fully compostable and available in various colours and sizes, Dri-fresh Resolve ‘Soft-hold’ is the perfect product for soft fruit protection. Soft-hold is available with integrated ethylene absorbing and anti-fungal properties for extending shelf-life in all applications.

“Soft-hold has been developed with distributors and retailers in mind, with an eye on the needs of the companies involved. Our customers have been telling us they want pads that offer more protection for the fruit, that extend shelf-life, and that are compostable.

“Soft-hold ticks all the boxes, and the feedback so far has been incredibly positive. It combines everything into one great product, with the cushioned layer offering that final level of protection that no other product on the market has managed.”

Dri-Fresh Soft-hold complements an already impressive list of products perfect for transporting or selling fresh produce, including Dri-Fresh Resolve and, Dri-Fresh Fresh-Hold pads and our incredible shelf-life extending film and bags, Sira-Flex Resolve.

“The concept of our fresh produce range is simple,” added Jeremy, “We want customer’s fruit or vegetable to arrive with their ultimate customer in the best possible condition. For this they need the ultimate protection – and our range of products offers that.”

For more information, email jeremy@sirane.com


Love Food Hate Waste campaign gets Sirane's support

Love Food Hate Waste

Sirane is proud to support WRAP's Love Food Hate Waste campaign - a campaign launched in 2007 by WRAP to help UK households recognise and tackle food waste.

Since its launch, millions of people have responded, saving around £1.5 billion worth of food. The programme launch brought the issue of food waste to the fore - around 8 million tonnes of food and drink wasted per year, costing households around £12 billion.

Love Food Hate Waste works with retailers and brands, local authorities, businesses, community and campaign groups to help promote the LFHW message by providing resources such as well-researched tips, recipes, messages, and consumer insights. 

Retailers and brands have already helped their customers reduce food waste, for example Sainsbury’s ‘Love Your Leftovers’ and Morrison’s ‘Great Taste Less Waste’ campaigns, the introduction of improved labelling (removing ‘display until’ dates from their products), pack sizes that are better suited to today’s households and targeted promotions.

Sirane has always been keen to do its bit to help reduce waste throughout the supply chain. From odour-absorbing pads which have significantly cut wastage in vac-packed meat though to shelf-life extending bags and films, Sirane constantly innovates to help suppliers, retailers and consumers reduce their food waste. Our Dri-Fresh range includes absorbent solutions to help with shelf-life extension right through the supply chain, while our Sira-Flex range offers a variety of packaging solutions for enhancing freshness.

Simon Balderson, Sirane’s managing director, said: “Love Food Hate Waste could almost be the ethos of Sirane. So much of what we do is aimed at helping people throughout the supply chain reduce the amount of food that they are forced to throw away.

“Last year, for example, we introduced an innovative new method of wrapping fruit and vegetables which showed a shelf-life extension of between two and five days.”

Sirane’s Sira-Flex Resolve® is a new, unique film which has been developed to have the optimum balance between humidity control and O2 and CO2 permeability.

The film is a natural bio-polymer made from plants. It is sustainable and fully compostable. The permeability is controlled by the property of the film itself.

The results could lead to far less food being thrown away by customers and retailers. Simon Balderson, Sirane MD, said: “Shelf-life extension is the holy grail for the fruit and vegetable industry. A huge amount of food is wasted because it goes off before it is eaten.

“The supermarkets throw loads away every day. So do consumers. If we can add a few more days to the shelf life, we could reduce the amount of food waste and significantly reduce costs - and make it more likely the consumer will get a quality product in good condition.

“We have other products – such as fruit pads which absorb ethylene and have anti-fungal properties – these will not only help increase shelf-life during transportation but if they are retained by the consumer will help increase the product shelf-life even further.”

Another innovation from Sirane also helped dramatically reduce levels of food waste.

Trials on an absorbent pad with a leading UK supermarket chain showed a substantial 9% drop in vac-packed meat being returned to the store by consumers.

Returns are a significant issue for vacuum-packed meats such as beef, poultry, lamb, gammon and pork – as unpleasant odours can cause customers to wrongly think food is off.

However, tests on Dri-Fresh® Fresh-Hold™ show the product has alleviated the problem. The odour-absorbent pads absorb vapours and odours – even when saturated in blood and juices – making the product much more attractive to the consumer.

Mr Balderson added: “Although vacuum packaging is an effective way to provide shelf life at low cost, the odour released from the pack when it is opened has proved a problem.

“The odour, known as ‘confinement odour’, is sometimes compared to that of sour milk or cheese. On occasions, particularly for meat with higher pH, the odour can be sulphurous.

 “Although the odour does not indicate that the meat is unsuitable for consumption, consumers are understandably alarmed and often return the product to the retailer.

“Our Fresh-Hold pad was another example of an innovation solving a problem that was causing a substantial amount of food to be thrown away – in this case needlessly.”

The issue of food and drink waste has moved up the UK political and social agenda in recent years, spurred on by research which WRAP has carried out into the amount and types of food and drink wasted. Research suggests that in the UK we waste approximately 11 million tonnes of food per year. Householders are responsible for around 7.2 million tonnes. 

WRAP’s recent report ‘Consumer Attitudes to Food Waste and Food Packaging’ highlighted a number of simple solutions for consumers and the industry to help cut food waste in the home. Thrown-away food is currently costing UK consumers £6.7 billion a year - £270 per household – yet the report revealed only 22 per cent of people read the guidance on a pack.

The report also revealed that many consumers still believe keeping food in its packaging at home leads to it spoiling quicker – despite numerous recent packaging innovations.

If reducing food waste is something your company is keen to play a part in, Sirane could help you fulfil your targets. Contact sales@sirane.com or call 01952 230055.

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055