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  • Protective packaging including sticky boneguard and shank caps
  • Ovenable dividers for food trays
  • Sirane's new food packaging catalogue
  • Oven and microwave packaging bags and films
  • Thinking-Cooking retail range

Healthy eating meets fast food with the Si-bag™


Innovative food packaging company Sirane has launched the Si-bag™ to market – a cook-in bag which allows all the flavours to be sealed in for simple, tasty cooking.

The Si-bag™ is a cook-in bag designed to be used safely in a conventional oven up to 200 degrees celsius, in a microwave - and even in a freezer for subsequent reheating and eating.

Ian Beardsall, director of product process and development, said: “Simple cooking and straight-to oven or microwave food doesn’t have to sacrifice on flavours.

“The Si-bag™ keeps all the flavours, it allows people to cook quickly and easily with fresh ingredients. Healthy eating and fast food can be combined.”

All the natural flavours of the meat, fish or vegetables are sealed in the bag during cooking, creating a sensational and healthy meal.

The Si-bag™ has been developed by Sirane’s engineers and scientists. It is a bag made from very high temperature resistant film, which combines practicality with simplicity. The meal is sealed in using a fold-over flap and the bag becomes odour and leak-proof.

Simon Balderson, Sirane’s MD, said: “The Si-bag™ is not only perfect for home users wanting to create a simple yet tasty meal, but also for retailers wanting to send customers home with a great tasting meal that can just be popped straight into the oven or microwave.”

Just pop it in the oven to cook... it's that easy! Flavoured butters and glazes can be added. The result is superb tasting, succulent food, cooked in its own juices and added jus.

International packaging design, development and manufacturing company Sirane has unveiled a new website – www.si-bag.com – to back up the product.

Enquiries from potential distributors of the Si-bag™ and retail partners are welcome. Visit www.si-bag.com or call +44 (0)1952 230055 for more information.


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Sirane MD's 'Eastern Promise' at Global Berry Congress

Sirane MD Simon Balderson was among the speakers at the Global Berry Congress held in London today (Thursday, April 26)

The congress featured a talk dubbed 'Eastern Promise' - how to break into the sizeable Asian market and new opportunities - and Simon was one of three speakers on the subject, alongside Felipe Juillerat of the Chilean Blueberry Committee and Mandy Lo of ParkNShop in Hong Kong.

He is pictured above (right) with Felipe and Mandy with the talk in full swing.

While many of the world's major berry producers and marketers have traditionally focused their attention on supplying developed markets in North America and Europe, new opportunities have emerged over the past decade to begin selling berries to customers in places such as Russia and the Middle East.

Even further east, meanwhile, lies the tantalising prospect of a sizeable Asian market that might eventually begin to rival its western counterparts in terms of consumer demand. How will those new opportunities present themselves and how can suppliers and marketers ensure they are well prepared?

Other subjects included at the Global Berry Congress included Health Check, Expansion Plans, Breeding Success and the Marketing Mix. 

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