Thinking-Cooking range on show at the NEC

Thinking-Cooking – the new retail range from innovative food packaging company Sirane – will be exhibiting at the Farm Shop & Deli Show at the NEC in April.

The Thinking-Cooking range has been developed to allow home users to buy innovative cooking products direct, and to allow retailers to add value to their sales.

The range features the popular Si-bag Meal-Maker – which has been sold direct to the public for a while – alongside the Baby & Toddler Meal-Pouch, Fat-Trap, Roasting Bags, Potato-Bakers, Shelf-Life Bags, Deli-Bags, and Slow-Cooker Liners.

“Our Thinking-Cooking range will fit perfectly with what many farm shops and delicatessens are currently offering,” said Ruth Mason, sales executive for Thinking-Cooking. “The range could be a great item to sit next to the counter – but could also be used by retailers to send customers home with food in packaging that is ready to cook.

“A farm shop selling turkeys, for example, could sell Thinking-Cooking Roasting Bags alongside the turkeys – or add value to sales by selling the turkeys in a ready-to-cook bag.

“The same could apply to the Si-bag Meal-Maker – it could be a stand-alone product or used to sell meals, side dishes and desserts in a format that is ready to oven or microwave.”

All items will either reduce cooking times, cleaning times, or the amount of food wasted and thrown out, as well as allowing for healthier food in a simple, convenient way.

“Thinking-Cooking has brought to the kitchen table a number of items which will truly make people’s life easier,” said Ruth. “People will wonder how they ever did without.”

“This range of products is about convenience, simplicity, taste and cutting waste. Whether it is cutting energy bills because your oven is on for an hour less, or cutting down on the washing up, Thinking-Cooking has thought about what will help.

“People lead busy lives, but still want good food. Money is tight in many families, so they want food to last. Thinking-Cooking has looked at problems and found solutions.

“They are also healthy solutions, cooking bags for example help significantly with portion control, Fat-Traps will reduce the amount of fat with items such as sausages.

“Steam cooking can also be a requirement for medical reasons, but being able to find a cooking bag that will still leave the user with a tasty meal has not always been easy.

“We’ll also soon be adding a new product to the range – a barbecue bag which allows meat, poultry, seafood or vegetables to be sold with a marinade or sauce in a bag that the customer can throw straight on the barbecue – or in the oven if the weather turns.”

The Si-bag Meal-Maker is an ovenable or microwaveable cooking bag, which seals in all the juices and flavours and allows healthy eating and fast food to be combined. The Baby & Toddler Meal Pouch will similarly allow healthy food to be cooked fast.

Thinking-Cooking Roasting Bags are available for both turkeys and chickens, and will crisp up the bird perfectly, stop it from drying out, and significantly reduce the cooking time.

Fat-Traps can be used on oven-grills to soak up the fat – healthier food and less cleaning – while Slow-Cooker Liners will also cut down on the hated washing-up.

Fresh: Shelf-Life Bags and Fresh: Deli-Bags will offer significant shelf-life extension, with the Shelf-Life Bags – available in two sizes - suitable for all fresh produce.

Ruth added: “Trials of the Shelf-Life Bags in a commercial environment has shown some astonishing results – shelf-life extension of five days or more. So we thought why not sell the bags directly to home-users, so they can put their own fruit or veg in.”

The bags can be used not only for fresh produce but also for prepared vegetables.

You can follow on Twitter @ThinkingCooking and also at

Email if you would like more information on the range. The full range can be seen – and purchased – from

The Farm Shop & Deli Show is at the NEC, Birmingham, from April 14-16 and the Thinking-Cooking stand can be found at N83. Contact Ruth Mason if you would like an appointment.



Sirane backs report on reducing food waste

SIRANE has welcomed a new report which highlights how changes in consumer attitudes and behaviour around packaging could help reduce household food waste.

WRAP’s report Consumer Attitudes to Food Waste and Food Packaging highlights a number of simple solutions for consumers and the industry to help cut food waste in the home.

Thrown-away food is currently costing UK consumers £6.7 billion a year - £270 per household – yet the report revealed only 22 per cent of people read the guidance on a pack.

The report also revealed that many consumers still believe keeping food in its packaging at home leads to it spoiling quicker – despite numerous recent packaging innovations.

Sirane MD Simon Balderson said: “The report suggests that food retailers and manufacturers could do more to raise awareness of packaging innovation and how to keep food fresher for longer. Packaging can play a huge role in keeping food fresh, and innovations from companies such as Sirane are definitely playing a huge role in this.

"There is some incredibly innovative packaging out there - not just from Sirane but other companies too - but putting effort into producing packaging with the potential to significantly extend shelf-life only has a real purpose if the customer is made aware of the potential benefits the packaging offers.

“Last year, for example, we introduced an innovative new method of wrapping fruit and vegetables which showed a shelf-life extension of between two and five days.

“In many trials it was even more than five days, but of course the film would only work if the customer was made aware of its benefits and encouraged to retain the product in it.

“The WRAP ‘Fresher for Longer’ campaign that has followed this report fits perfectly with what Sirane has been trying to achieve – and we think it is very worthwhile.”

Sirane’s Sira-Flex Resolve® is a new, unique film which has been developed to have the optimum balance between humidity control and O2 and CO2 permeability.

The film is a natural bio-polymer made from plants. It is sustainable and fully compostable. The permeability is controlled by the property of the film itself.

The results could lead to far less food being thrown away by customers and retailers..  Mr Balderson said: “Shelf-life extension is the holy grail for the fruit and vegetable industry. A huge amount of food is wasted because it goes off before it is eaten.

Mr Balderson added: “The supermarkets throw loads away every day. Consumers do the same of course. If we can add a few more days to the shelf life, we could reduce the amount of food waste and significantly reduce costs. We can also make it more likely that the consumer will get a quality product in good condition.

“We have other products – such as fruit pads which absorb ethylene and have anti-fungal properties – which if retained by the customer will help increase the product shelf-life.

“However, the customers must know what the pad is and why it is there…”

Another innovation from Sirane also helped dramatically reduce levels of food waste.

Trials on an absorbent pad with a leading UK supermarket chain showed a substantial 9% drop in vac-packed meat being returned to the store by consumers.

Returns are a significant issue for vacuum-packed meats such as beef, poultry, lamb, gammon and pork – as unpleasant odours can cause customers to wrongly think food is off.

However, tests on Dri-Fresh® Fresh-Hold™ show the product has alleviated the problem. The odour-absorbent pads absorb vapours and odours – even when saturated in blood and juices – making the product much more attractive to the consumer.

Simon Balderson, Sirane’s managing director, said: “Although vacuum packaging is an effective way to provide shelf life at low cost, the odour released from the pack when it is opened has proven to be a major obstacle to its acceptance in the market.

“The odour, known as ‘confinement odour’, is sometimes compared to that of sour milk or cheese. On occasions, particularly for meat with higher pH, the odour can be sulphurous.

 “Although the odour does not indicate that the meat is unsuitable for consumption, consumers are understandably alarmed and often return the product to the retailer.

“Our Fresh-Hold pad was another example of an innovation solving a problem that was causing a substantial amount of food to be thrown away – in this case needlessly.”

WRAP’s report Consumer Attitudes to Food Waste and Food Packaging was produced in partnership with INCPEN, The Packaging Federation, Food and Drink Federation, Kent Waste Partnership and the British Retail Consortium.

For more information on Sirane, call 01952 230055 or visit


  • Oven/BBQ cooking bags - Sira-Cook Supreme

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  • Absorbent meat pads - Dri-Fresh

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  • Absorbent pads for fresh fruit - Dri-Fresh Fresh-Hold

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  • Oven/microwave steam-cooking bags - Sira-Cook Self-Seal

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  • Dividers for better food presentation - Sira-Form non-ovenable boards

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  • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

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  • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

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  • Multi-compartment microwave steam-cooking bags - Sira-Cook Smart-Release

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  • Nylon oven-roasting bags and films - Sira-Cook Siralon

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  • Absorbent fish/seafood crate liners - Dri-Fresh Sea-Fresh SP

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  • Absorbent oven-grill liners - Dri-Fresh Fat-Traps

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  • Thinking-Cooking - Sirane's own retail range

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  • Read our full food packaging catalogue online

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055