Sirane Mexico creates a buzz in fruit packaging world

SIRANE’S new factory in Jalisco province in the heart of the Mexican berry-growing region opens in just a few days’ time – and has already generated a lot of interest.

Sirane Mexico is the culmination of months of hard work from many people – but with inquiries coming in already, the decision to open in Central America already looks justified.

Sirane Mexico will be based in Guadalajara, close to the major berry growing regions and the headquarters of many major growers, and will focus initially on absorbent fruit pads.

And strong news coverage – including a feature in the popular Eurofruit magazine which features both Sirane Mexico and a new anti-microbial fruit packaging development – has generated considerable interest in the project ahead of Fruit Logistica next month.

And for any of the growers in South, Central and North America wanting to know more, the Berlin trade show will offer a first opportunity to meet some of the Sirane team.

Simon Balderson, Sirane MD, said: “Mexico is the perfect place for Sirane to begin manufacturing – and recent interest has proven that to be the case. Certainly in soft-fruit terms, it is one of the world’s major producers due to its favourable climate, but geographically Mexico is also quite a distance from many of its major export markets.

“This means shelf-life matters to the Mexican growers, and they understand its importance. They are very experienced and highly educated in this area, but have never had anyone on their doorstop offering the services that Sirane can offer, so it fits perfectly for us.

“I’ve visited the region myself, and found the growers to be very receptive to new technology, and keen to get involved. They are seriously excited by what we’re offering.

“By opening manufacturing in Mexico, Sirane will be able to offer better service and better technology to the region, whilst also gaining from their knowledge and expertise.

“We’d be happy to share our plans for the region with any visitors to Fruit Logistica, and talk through the products and technology we’ll be offering to the fruit growers in the region.”

Mexico’s soft-fruit industry is one of the largest in the world. Its temperature, height above sea-level and rainfall make growing conditions absolutely ideal. Vast quantities of fruit including strawberries, blackberries, raspberries and blueberries are exported to Europe, North America and even the Far East – making the packaging vitally important.

Sirane offers a range of absorbent pads for fruit, including standard absorbency, absorbent ‘cushioned ‘ bubble pads, and our new Dri-Fresh ABV pads, which contain a blend of natural bio-flavonoids and organic acids which naturally enhance fruit’s own protective defences. Together with the absorbency within the pad, they offer an outstanding level of protection.

The technology can be supplied as standard absorbent pads or incorporated into our Dri-Fresh Soft-Hold pads – absorbent cushioned pads which prevent damage to soft-fruit during transportation. The technology is activated by moisture – so only functions when needed.

Simon Balderson, Sirane MD, added: “This is a completely natural solution to those problems that is very effective. What we’re doing is effectively taking the fruit’s own natural defences and supplying it when needed in a concentrated form. The results so far have proven to be very impressive, with trials showing shelf-life extension of several days.

“The combination of flavonoids which are anti-oxidants and anti-microbial, with organic acids including citric acid and ascorbic acids is harmless, as all elements are found naturally within fruit. It is clean, simple, and effective. Nature itself often has the answers.”

All of these products will be manufactured at the new 1,500 sq m unit in Guadalajara, in an innovation park where there is scope to expand the site as the Mexican business grows.

To contact Sirane Mexico, email Adam Green at adam.green@sirane.com or Josua Vega at jos.vega@sirane.com. Jos is based locally and can be contacted on +521 333 8428 448.

Sirane will be exhibiting at Fruit Logistica in Berlin from February 3-5, 2016. Our stand i

Anti-microbial fruit pad technology to be launched at Fruit Logistica

NEW absorbent fruit pad technology which uses anti-microbials effectively to extend the shelf-life of soft and delicate fruits will be Sirane’s major product launch at Fruit Logistica.

The trade show in the German capital will be the first place we have shown our ABV technology to the world – and we are anticipating a lot of interest in the product.

Fruit Logistica – which runs from February 3-5 in Berlin – is one of the world’s biggest fresh produce expos, and the perfect place to introduce this innovative fruit pad.

Simon Balderson, Sirane MD, said: “For many years Sirane has been at the forefront of research into shelf-life extending technology for fresh produce, and this latest product development combines ground-breaking work with existing technologies to create another major step forward. We just can’t wait for Fruit Logistica to begin.

“Many companies have tried to deliver anti-microbial packaging, but this is an effective way of delivering the technology from within the pack right to the heart of the problem.

“Not only do we have the ABV launch, but we’re also on the verge of opening the doors of Sirane Mexico – so a lot of the major soft fruit markets that will benefit from the new fruit pad technology will also have a manufacturing facility based close by, making supply easy.”

Sirane’s new Dri-Fresh ABV pads contain a blend of natural bio-flavonoids and organic acids which work together to naturally enhance the fruit’s own protective defences. Combined with the absorbency within the pad, they offer an outstanding level of protection.

The technology can be supplied as standard absorbent pads or incorporated into our Dri-Fresh Soft-Hold pads – absorbent cushioned pads which prevent damage to soft-fruit during transportation. The technology is activated by moisture – functioning only when needed.

Simon Balderson added: “Shelf-life extension within fruit, particularly the soft-fruit world, is a big deal throughout the industry, just a few extra days can make a big difference.

“Soft-fruit has a short-shelf-life, meaning additional shelf-life is very valuable. It has little in the way of protective skin, so is vulnerable to fungal and bacterial degradation. As it is soft it is also vulnerable to damage during transportation – which can often be a long way.

“This is a completely natural solution to those problems that is very effective. What we’re doing is effectively taking the fruit’s own natural defence mechanism and supplying it when needed in a concentrated form. The results so far have proven to be very impressive.

“The combination of flavonoids which are anti-oxidants and anti-microbial, with organic acids including citric acid and ascorbic acids is harmless, as all elements are found naturally within fruit. It is clean, simple, and effective. Nature itself often has the answers.

“This complements our existing shelf-life extending technologies, including absorbent cushioned pads, anti-fungal pads, ethylene-absorbing pads and labels and more.”

Dri-Fresh ABV has FDA approval, and approval for the EU is in hand. Successful trials have been held in the US with cut fruit – including strawberries – and in the Far East.

Those trials have shown shelf-life extension of several days. Simon Balderson added: “Actual shelf-life extension can be notoriously difficult to quantify, as it is affected by many parameters, however we believe this will offer several days or more additional shelf-life.”

Fruits that would potentially benefit from Dri-Fresh ABV or Dri-Fresh Soft-Hold ABV include all types of berries – strawberries, raspberries, blackberries and blueberries - as well as other fruits vulnerable to damage including tomatoes, apricots, kiwi fruit, nectarines and grapes.

Sirane’s Dri-Fresh Soft-Hold cushioned pads are already being shipped in large quantities to berry producers across North and Central America and Chile – some of the biggest soft-fruit growing regions globally – with the product starting to appear on supermarket shelves worldwide, including the UK. Dri-Fresh Soft-Hold ABV will only increase this demand.

Sirane’s new factory in Guadalajara, Mexico, will be supplying much of this demand.

Based in the heart of the Mexican growing region – and close to many of the region’s major berry producers – Sirane Mexico opens mid-January. The 1,500 sq m unit will initially focus on manufacturing fresh produce packaging into this rapidly-expanding industry.

Dri-fresh Soft-Hold fruit cushioning pads are ‘absorbent bubble pads’ – perfect for berries of all types - combining the cushioning and protective properties of bubble films with effective absorbency, high permeability and excellent product presentation.

Other products on show at Fruit Logistica will include ethylene-absorbent fruit pads and ethylene-absorbent labels, cherry pads, absorbent crepe packaging for lining crates, and breathable bags and films for extending the shelf-life of fresh produce.

Sirane is a highly innovative product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. The company specialises in absorbent solutions

Sirane will be exhibiting at Fruit Logistica in Berlin from February 3-5, 2016. Our stand is B-09, Hall 8.2. Anyone wanting to know more about any products is welcome to visit...

For more information, click here or email gillian.carter@sirane.com.

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055