Anti-microbial absorbent packaging for meat & poultry, seafood & fruit

Anti-microbial absorbent pads for meat, seafood & fruit

ANTI-MICROBIAL absorbent packaging – Sirane’s major product launch for 2016 – is a highly effective way of giving additional shelf-life to meat, seafood and delicate soft-fruits.

Sirane’s new AB technology – ABM for meat, ABS for seafood and ABV for fruit - contains a blend of natural bio-flavonoids and organic acids which work together to extend shelf-life. Together with the inherent absorbency already offered within the pads, they offer an outstanding level of protection and significant shelf-life extension.

The technology can be supplied as standard absorbent pads or incorporated into many of our other pads including our standard absorbent meat pads, compostable pads, absorbent cushioned pads for soft-fruits, and even in to our absorbent ovenable dividers.

Simon Balderson, Sirane MD, said: “There are obvious differences between meat, poultry, fish and fruit, in terms of the way they degrade and what causes the degradation to happen; the main thing in common is that slowing down the degradation would be beneficial.

“However, there are also similarities meaning we’ve been able to modify the technology and the solutions we have developed to cover differing markets. Soft-fruit, with little in the way of protective skin, is vulnerable to fungal and bacterial degradation. Similarly, with meat, fish and seafood, reducing microbes and bacteria can be hugely beneficial and help to increase the shelf-life of the product, having a very positive impact on profitability.

“So by adjusting the blend of fruit-based extracts, depending on what product we’re trying to slow down the degradation with, the same concept works with all food three sectors.

“Our AB product is not a single pad – it is a process which can be applied to numerous absorbent products within our range, including absorbent pads for meat, seafood or fruit. That absorbent pad is then used as the means of delivering anti-microbial technology.

“With seafood in particular, things such as listeria can be a huge problem. Similarly with poultry, salmonella and Campylobacter in particular can be a problem. The benefits with ABS/M are not only the physical appearance and extended shelf-life of the product, they can also be enhanced food safety particularly with the seafood and poultry industry.

“The combination of flavonoids which are anti-oxidants and anti-microbial, with organic acids including citric acid and ascorbic acids is harmless, as all elements are found naturally within fruit. It is clean, simple, and effective. Nature itself often has the answers.

“People have tried, and failed, in the past, to make anti-microbial packaging… but the major difference here is the method of delivery. With the anti-microbial integrated into the pad, and activated only when needed, it gets efficiently to the heart of the problem.

“We often get asked the question, ‘how much more extra shelf-life will I get?’ We try to avoid making claims, it will depend on your own individual set-up, own supply chain conditions. But we have had very impressive results, often two to three additional days or even more.”

If you would like to run a trial using AB technology, please get in touch. For more information, visit or email Contact 01952 230055.

Aneberries a good launch pad for Sirane Central America

SIRANE Central America’s first trade show, Aneberries, takes place in Guadalajara in early August – just a few months before production begins in our new Mexico factory.

Aneberries brings together most of the major growers and producers in Central America, together with suppliers, with a focus providing a forum for discussing industry-wide issues.

The show takes places at the Expo Centre in Guadalajara – just a few miles from Sirane Central America’s new factory – from August 10-12. Sirane’s Central America team will be promoting products aimed at extending the shelf-life of soft-fruit/berries.

Simon Balderson, Sirane MD, said: “Aneberries is a perfect show for Sirane Central America. It’s very much an industry gathering, sharing of information, and held for the mutual benefit of everyone involved in the rapidly-expanding Mexican soft-fruit industry.

“Sirane Central America is a very exciting development for the company – our biggest ever expansion – and I am really looking forward to supporting the team at this event.

“Our cushioned absorbent pads for berries are already proving very popular with growers in the region, and we’re working with them directly to further develop our product range.”

Sirane Central America should be in full production by September – with the team currently working hard to get all the operational requirements in place.

Sirane took formal possession in early June, and it is now all systems go, with machinery built at the company’s headquarters in Telford, UK, being sent over and installed in the factory ready for use, and the necessary modifications being made to the building. Sirane’s UK factory has full BRC accreditation, and Sirane Mexico will operate to the same standards.

Sirane Central America is based in Guadalajara, close Mexico’s major berry growing regions and the headquarters of many major growers, and will focus initially on absorbent fruit pads – with the market for berries in particular and soft-fruit in general the major target.

Simon Balderson said: “Sirane Mexico is a major step for the company – we’ve still got some work to do between now and September, but it is exciting times. It is important for us that the new manufacturing facility in Mexico is of the same standard as the UK, so we’ve got work to do getting the facility up to the levels that will meet BRC accreditation.

“All of this should be in place by September, when we can start producing absorbent pads for soft fruit for the local market, and then we can grow the business from there. Aneberries will be a good place to explain our products and our plans to the industry.”

Mexico’s soft-fruit industry is one of the largest in the world. Its temperature, height above sea-level and rainfall make growing conditions absolutely ideal. Vast quantities of fruit including strawberries, blackberries, raspberries and blueberries are exported to Europe, North America and even the Far East – making packaging vitally important.

Sirane offers a range of absorbent pads for fruit, including standard absorbency, absorbent ‘cushioned ‘ Soft-Hold bubble pads, and our new Dri-Fresh ABV anti-microbial pads, which contain a blend of natural bio-flavonoids and organic acids which naturally enhance fruit’s own protective defences. We also offer pads with ethylene absorbency incorporated.

All of these products will be manufactured at the new 1,500 sq m unit in Guadalajara, in an innovation park where there is scope to expand the site as the Mexican business grows.

To contact Sirane Mexico, email Adam Green at or Josua Vega at Jos is based locally and can be contacted on +521 333 8428 448.

  • Award-winning plastic-free packaging solution, the Earthpouch

    Read more

  • NEW: Packs for crisping bacon in the microwave - Sira-Cook Crispy Bacon Packs

    Read more

  • Thermally-insulated bags - Sira-Therm

    Read more

  • Oven/BBQ cooking bags - Sira-Cook Supreme

    Read more

  • Absorbent meat pads - Dri-Fresh

    Read more

  • Absorbent pads for fresh fruit - Dri-Fresh Fresh-Hold

    Read more

  • Oven/microwave steam-cooking bags - Sira-Cook Self-Seal

    Read more

  • Dividers for better food presentation - Sira-Form non-ovenable boards

    Read more

  • Pouches for food packaging - retort pouches

    Read more

  • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

    Read more

  • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

    Read more

  • Multi-compartment microwave steam-cooking bags - Sira-Cook Smart-Release

    Read more

  • Pouches for food packaging - flat and side-gusset pouches

    Read more

  • Nylon oven-roasting bags and films - Sira-Cook Siralon

    Read more

  • Absorbent fish/seafood crate liners - Dri-Fresh Sea-Fresh SP

    Read more

  • Absorbent oven-grill liners - Dri-Fresh Fat-Traps

    Read more

  • Thinking-Cooking - Sirane's own retail range

    Read more

  • Susceptor can be made into boxes for crisping products such as paninis in a microwave - Sira-Crisp Boards & Sleeves

    Read more

Sign up for our newsletter

* indicates required
Get in touch
1000 characters left

Follow us @SiraneLtd...

    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055