IPPE - your chance to meet Sirane North America in Atlanta

ARE you heading for the International Production & Processing Expo in Atlanta this week? If so, it’s a great chance to go and meet the team representing Sirane North America.

IPPE – the International Production & Processing Expo – is in Atlanta, Georgia, from January 27th-29th, 2015. The show is an amalgamation of three successful shows, including the former International Poultry Expo and the International Meat Expo.

More than 1,100 exhibitors and an estimated 25,000 visitors make it one of the biggest trade shows dedicated to the meat and poultry sector held anywhere in the world – and following a great 2014, Sirane is beginning 2015 with a first ever visit to the popular show.

Adam Green, president of Sirane North America, said: “Anyone who is anyone in the meat and poultry world from across North America and beyond will be at the IPPE, and so it is the perfect show for us to introduce our packaging solutions to the market – we’re really looking forward to meeting people from within the industry as well as seeing familiar faces.

“Sirane has lots to offer the meat and poultry market, but in particular we will focus on absorbent packaging solutions and packaging for the oven/microwave.

“We’ve got some incredible products, many of which are completely new to the North America market and will generate a lot of interest. These include odour-absorbing pads for meat, anti-bacterial pads, and a range of oven and microwave cooking materials.”

Products on show at the IPPE will include Dri-Fresh Fresh-Hold OA pads - suitable for packaging many meats, including lamb, pork, gammon, beef & poultry. The pads combine standard absorbency with odour absorbency, and stop customers wrongly believing food is off – and have been used successfully in meat going into many UK supermarkets.

Sirane’s Dri-Fresh® absorbent pad range combines easy handling and excellent appearance to provide cost-effective absorption for food packages, particularly meat, seafood & poultry.

Simon Balderson, Sirane managing director, said: “Sirane’s absorbent pads can make a big difference in packaged meat, poultry and seafood – the food arrives with the end user in a much better condition, and its on-the-shelf appearance is much more attractive. We’re keen to share our products, expertise and enthusiasm with customers across North America.

“I am joining the Sirane North America team on the stand, and I am really looking forward to discovering more about the industry across the Atlantic and how we can help. The Dri-Fresh® absorbent range is one range that I’m sure will generate substantial interest.

“Dri-Fresh® absorbent pads have three key aims – the absorbency must be right for the product, and absorb everything it needs to, and the pad needs to look as attractive as possible. They are also very practical and easy to use for the producer.”    

Dri-Fresh® absorbent pads are available in a range of colours, absorption levels, shapes and sizes to suit all applications. Single-sided or double-sided pads are available.

Other products on show will include Siralon – a nylon-based food packaging material suitable for a flow-wrap process which will allow retailers to pack, ship and sell – and the customer cook in the oven or microwave – in the same packaging. Siralon is a world first – the first nylon food packaging material that can run down a flow-wrap machine.

Adam Green said: “Siralon is a stunning solution for retails in North America to consider. It is easy to use, can be printed, and is a strong, durable material. Not only that, but the results when cooked are spectacular – moist, succulent flavoursome meat.”

Siralon won’t go brittle like many straight-to-oven packaging solutions. It can also be cooked at a higher temperature, meaning the cooking times can be reduced.

Sirane also has many more products perfect for the meat and poultry industry, including a range of boneguard materials – including sticky boneguard – and other papers. Samples of all these products and more will be available in the stand at the IPPE.

Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and ovenable/microwaveable products, compostable packaging, films, boards, absorbent pads, and much more.

Sirane’s stand at IPPE will be in Hall B, and is Stand B8378.

For more information on Sirane North America, or to arrange an appointment at the show, contact Adam Green on 1 904 615-7927 or email adam.green@sirane.com

Investment in capacity as Sirane looks to the future

WITH major investment planned in our food packaging innovation and manufacturing for 2015, Sirane is here to help – whether you’re a small food producer or a multi-national.

Sirane’s food packaging solutions serve a range of sectors within the industry, including: meat, seafood, poultry, fresh produce, retail, ready meals, catering and convenience food.

From absorbent meat pads to dual-compartment microwave cooking bags, the company has a wide range of innovative solutions for packaging food throughout the supply chain.

Everything is manufactured here in Telford, Shropshire in our 24-hour manufacturing facility.

Sirane’s managing director, Simon Balderson, said: “Sirane’s innovative food packaging solutions have caused a real stir in markets across the globe – we’re very busy.

“Sirane prides itself on innovation, quality and service. We’re investing significantly in additional manufacturing capacity to ensure we maintain permanently high standards.

“And for Sirane it doesn’t matter whether you’re a small one-man band or a multi-national food producer, you’ll get the same high quality and high level of customer service.”

Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and ovenable/microwaveable products, compostable packaging, films, boards, absorbent pads, and much more.

Simon Balderson added: “We’re always happy to hear from companies who want packaging solutions developing. They may have a problem they want solving with their existing packaging or the germ of an idea for something different – well we’re the people to ask.”

Recent developments include an absorbent cushioned pad for protecting soft-fruit during transportation, and a nylon oven-ready packaging film which can be flow-wrapped. Another recent innovation was an odour-absorbent meat pad for vac-packed meat.

Product areas are Dri-Fresh absorbent products including a wide range of pads, Sira-Cook ovenable and microwaveable products, Sira-Crisp susceptor-based products for crisping food in a microwave, Sira-Flex papers and films, and Sira-Form for food presentation. We also recently added the Sira-Serv range for catering and food service applications.

The company – which is based in Telford, Shropshire in the UK - has four divisions in all: food packaging; medical and healthcare; horticultural and industrial.

It has an additional manufacturing facility in Antalya, Turkey, as well as offices and warehousing in Cape Town, South Africa, offices in Singapore and offices in Dubai. We also have a company in the United States, with staff based in North America.

To contact Sirane, call 0044 1952 230055 or email us at sales@sirane.com. Visit www.sirane.com for more information on Sirane’s packaging solutions. We also have dedicated websites for fish/seafood – which is www.thinking-seafood.com, and for fruit and vegetables, which can be found at www.thinking-fruitandveg.com

Sirane will also be exhibiting at a number of shows in the next few months. Catch us at IPPE in Atlanta from January 27th-29th, Fruit Logistica in Berlin from February 5th-7th, Packaging Innovations at the Birmingham NEC from February 25th-26th and Seafood Global Expo in Brussels from April 21st-23rd. If you’re attending any of these shows, be sure to visit our stand.

  • Read our guide to absorbency & absorbent products

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  • Read our Bags of Ideas brochure - cooking bag solutions for oven, microwave, BBQ and more

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  • Oven/BBQ cooking bags - Sira-Cook Supreme

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  • Absorbent meat pads - Dri-Fresh

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  • Absorbent pads for fresh fruit - Dri-Fresh Fresh-Hold

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  • Oven/microwave steam-cooking bags - Sira-Cook Self-Seal

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  • Dividers for better food presentation - Sira-Form non-ovenable boards

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  • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

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  • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

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  • Multi-compartment microwave steam-cooking bags - Sira-Cook Smart-Release

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  • Nylon oven-roasting bags and films - Sira-Cook Siralon

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  • Absorbent fish/seafood crate liners - Dri-Fresh Sea-Fresh SP

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  • Absorbent oven-grill liners - Dri-Fresh Fat-Traps

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  • Thinking-Cooking - Sirane's own retail range

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  • Read our full food packaging catalogue online

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055