Packaging Innovations 2016: Food packaging and an icy cold product which could be red hot

PACKAGING Innovations 2016 will be an opportunity for Sirane to showcase our food packaging range - but also demonstrate an ‘icy cold’ product which could be red hot.

The show – which runs from February 24-25 and incorporates Contract Pack and Eco Pack – is the UK’s largest packaging show, and focuses on developments across the supply chain.

And we have some great developments to share, including a major development in anti-microbial food packaging and an exciting new product ‘hot off the press’ – Cold-Snap - that allows someone to create an ‘instantly ice-cold’ cool pack just by adding water…

Jeremy Haydn-Davies, sales director, said: “Packaging Innovations is always a popular and busy event, and this year we’ve decided to make the focus of our stand food packaging, and we’ll also be sharing ‘Cold-Snap’, so there’ll be lots to see on the stand.

Food packaging is a significant part of Sirane’s business, and we’ve got some stunning innovations to share at Packaging Innovations, including anti-microbial packaging which can be used to extend the shelf-life of meat, fish and poultry as well as soft & delicate fruits.

“We’ll also have some samples of ‘Cold-Snap’ to demonstrate. This is very new technology, still in the developmental stage to some extent, but it is well worth a look. ‘Cold-Snap’ can be used in two ways, either add water/break a seal and shake it for instant ‘ice-cold’, or it can be frozen overnight for a longer-lasting cold which lasts for a number of hours.

“It’s got lots of potential, from instant drink coolers to medical ice packs, so we would invite anyone who might be interested in this kind of technology to pay a visit to our stand.”

Our anti-microbial pads for fruit were very well received earlier in the year at Fruit Logistica in Berlin, and at Packaging Innovations we’ll also be showing the meat/poultry version.

Sirane’s new Dri-Fresh ABV pads for fruit and ABM pads for meat, fish & poultry contain a blend of natural bio-flavonoids and organic acids which work together to extend shelf-life. Together with the absorbency within the pad, they offer an outstanding level of protection.

Simon Balderson, Sirane MD, said: “There are obvious differences between meat, poultry, fish and fruit, in terms of the way they degrade and what causes the degradation to happen.

“However, there are also similarities meaning we’ve been able to modify the technology and the solutions we have developed to cover differing markets. Soft-fruit, with little in the way of protective skin, is vulnerable to fungal and bacterial degradation. Similarly, with meat, fish and particularly poultry, reducing microbes and bacteria can be hugely beneficial.

“These benefits are not only the physical appearance and extended shelf-life of the product, they can also be enhanced food safety, again particularly relevant to the poultry market.

“The combination of flavonoids which are anti-oxidants and anti-microbial, with organic acids including citric acid and ascorbic acids is harmless, as all elements are found naturally within fruit. It is clean, simple, and effective. Nature itself often has the answers.

“This complements our existing shelf-life extending technologies, including odour-absorbing pads, absorbent cushioned pads, anti-fungal pads, ethylene-absorbing pads and labels and more – and it is perfect for soft and delicate fruit, poultry and seafood.

“People have tried, and failed, in the past, to make anti-microbial packaging… but the major difference here is the method of delivery. With the anti-microbial integrated into the pad, and activated only when needed, it gets efficiently to the heart of the problem.”

Other food packaging areas which will be on show at the exhibition include oven/microwave cooking solutions, including steam-cooking bags, nylon roasting bag materials, oven/BBQ bags and multi-compartment steam-cooking bagsOur range of cooking bags can be used in many ways, including pre-packed ready meals, over-the-counter, grab and go and more. We even offer them in retail packs to sell, along with a number of other products which form our popular Thinking-Cooking range.

We’ll also have our materials suitable for crisping food in the microwave, including susceptor boards, susceptor film etc – which are perfect for the food-to-go/convenience sector.

Sirane has three other divisions: medical & healthcare; horticultural and industrial. We would still welcome any visitors/inquiries on the stand relating to any of these sectors.

Our medical & healthcare sector offers a range of products including compliant specimen transportation products, autoclaving/sterilisation bags/pouches and non-slip theatre mats. Products in our horticultural division include compostable plant pots and absorbent pouches, while in Industrial products include nylon bitumen bags and biohazard waste bags.

“Our whole product range is vast,” said Jeremy Haydn-Davies, “and we invite people to come and see for themselves all the many things that we can offer. From absorbency to oven-ready packaging, nylon to flower packaging, we have so much to offer.”

Sirane’s stand at Packaging Innovations at the NEC, which is February 24-25, is F22.

US cooking bag distributor adds retail pack to its range

 Ready. Chef. Go! retail packs of cooking bags

FOLLOWING a huge amount of interest in their ‘grab and go’ over-the-counter cooking bag programme, Sirane’s partners in the US have now launched a cooking bag retail pack.

Elkay Plastics’ Ready. Chef. Go!’ concept – which offers retailers a range of cooking bags and a choice of sauces and flavoured butters to offer as either over-the-counter sales where the customer chooses their combination or pre-prepared ‘grab and go’ meals – has taken off in the last 12 months, having been adopted by many US grocery stores chains.

Grocers around the United States - and the world over – have benefitted from offering fresh, packaged take-home meals for their customers to cook themselves by packaging their raw seafood, meat, and produce in ready-to-cook Ready. Chef. Go! bags or similar.

The self-seal steam-cooking bags provide the ultimate in convenience to customers; they can cook in either the oven or microwave and can be used to create healthy, fresh, and delicious meals in as little as three minutes without virtually any food prep or clean up needed.

While customers have enjoyed purchasing these convenient meals from their grocers, they have been asking to buy the bags by themselves to craft their own recipes and meals. It’s a product we often get asked for – with inquiries often received from the US & Australia.

Elkay’s Ready. Chef. Go! bags are now available for sale online direct to all US-based customers at for a pack of six bags, priced at just $5.99. Each retail pack includes an insert that has product usage instructions, recommended cooking times for the oven and microwave, and six simple but tasty, kitchen-tested recipes. has additional information, cooking tips, and more recipes.

Matthew Banghart, Elkay’s director of Ready. Chef. Go! sales, said: “Ready. Chef. Go! retail packs capitalise on consumer demand for do-it-yourself meals and recipes.

“Now customers can take advantage of the speed, convenience, and versatility of Ready. Chef. Go! cooking bags while crafting their own recipes and infusing their own creativity.

“While cooking at home typically takes planning, patience, and dedication, Ready. Chef. Go! bags reduce some of those frustrations with speedy cooking times, little clean-up, and by removing the guesswork of cooking. “With Ready. Chef. Go! bags, anyone can be the home chef and create fresh and delicious meals, regardless of their experience in the kitchen.”

Elkay Plastics is the exclusive US distributor for Ready. Chef. Go! bags and is well renowned for their wide breadth of quality products for the foodservice and grocery industries. Based in Commerce, California, they supply into food service, industrial and healthcare markets. The company has seven additional US sites, and also supplies into Mexico and Canada.

Ready. Chef. Go!’s in-store programme – the success of which prompted the move into offering retail packs direct - uses Sirane’s self-seal steam-cooking bags to package food including fresh seafood with flavoured butters as ready meals. The programme has proved very popular – one store trial in Idaho in 2015 saw a 48% increase in seafood sales.  

Meals such as Salmon & Asparagus with Brazilian Garlic Butter, Tilapia and Green Beans with Parmesan & Black Pepper Butter, and Peeled Shrimp with Garlic Scampi Butter were created and offered to shoppers as a ‘grab-and-go’ fresh seafood ready meal. Meals were also offered over-the counter at the seafood counter, where customers could choose combinations.

Other butters offered include Creamy Bacon Srichacha, Maple Bourbon and Thai Coconut Curry, while sauces offered include Pineapple Teriyaki, Thai Red Curry and Lemon Dill.

The programme comes with a host of marketing materials – including badges, counter displays, floor pads, and large store banners – as well as training and support.

Sirane offers cooking bags direct to end users in the UK under the Thinking-Cooking brand. Thinking-Cooking products, which are available from, include oven/microwave steam-cooking bags, slow-cooker liners, nylon roasting bags, deli-bags, absorbent oven-grill liners, potato bakers and fresh produce shelf-life bags.

A number of supermarkets and retailers across the world also use the bags to add value to their sales, and offer consumers a convenient way to taking food home and cooking.

For more information on the cooking bag programme in the US, visit the Ready. Chef. Go! website, at or e-mail

For more information on any Sirane product, call +44 1952 230055.

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055