A MAJOR meat and poultry show in the US will be Sirane’s first trade show across the Atlantic since the founding of Sirane North America Inc – after a very successful 2014.
IPPE – the International Production & Processing Expo – is in Atlanta, Georgia, from January 27th-29th, 2015. The show is an amalgamation of three successful shows, including the former International Poultry Expo and the International Meat Expo.
More than 1,100 exhibitors and an estimated 25,000 visitors make it one of the biggest trade shows dedicated to the meat and poultry sector held anywhere in the world.
Adam Green, president of Sirane North America, said: “Anyone who is anyone in the meat and poultry world from across North America and beyond will be at the IPPE, and so it is the perfect show for us to introduce our meat and poultry packaging solutions to the market.
“We’ve got some incredible products, many of which are completely new to the North America market and will generate a lot of interest. These include odour-absorbing pads for meat, anti-bacterial pads, and a range of oven and microwave cooking solutions.”
Products on show will include Dri-Fresh Fresh-Hold OA pads - suitable for packaging many meats, including lamb, pork, gammon, beef & poultry. The pads combine standard absorbency with odour absorbency, and stop customers wrongly believing food is off due to unpleasant smells; food returned to the store can cost the industry millions of pounds a year.
Trials on the pad showed a substantial 9% drop in vac-packed meat being returned by consumers to one leading UK supermarket when it was used to pack lamb.
Sirane’s Dri-Fresh® absorbent pads combine easy handling and excellent appearance to provide cost-effective absorption for food packages, particularly for meat, seafood & poultry.
Jeremy Haydn-Davies, sales director, said: “Sirane’s absorbent pads can make a big difference in packed meat, poultry and seafood – the food arrives with the end user in a much better condition, and its on-the-shelf appearance is much more attractive. We’re keen to share our products, expertise and enthusiasm with new customers in North America.
“Dri-Fresh® absorbent pads have three key aims – the absorbency must be right for the product, and absorb everything it needs to, and the pad needs to look as attractive as possible. They are also very practical and easy to use for the producer.”
Dri-Fresh® absorbent pads are available in a range of colours, absorption levels, shapes and sizes to suit all applications. Single-sided or double-sided pads are available.
Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and ovenable/microwaveable products, compostable packaging, films, boards, absorbent pads, and much more.
Sirane’s stand at IPPE will be in Hall B, and is Stand B8378.
For more information on Sirane North America, or to arrange an appointment at the show, contact Adam Green on 1 904 615-7927 or email firstname.lastname@example.org