Serbian company takes Sirane into the Balkans

SERBIAN trading company MTC-SO is the latest addition to the Sirane network of agents and distributors – with the intention of supplying the whole of the Balkans region.

MTC-SO is a trading service company based in Sombor, Serbia, also operating across Slovenia, Croatia, Bosnia, Montenegro and Macedonia as well as Albania and Bulgaria.

Ivana Raic said: “Our long-term presence in the market and great commitment to the business has helped us build a trust and healthy relationship with all our customers.

“Over the years we learned how to meet customers’ expectations, offering great advice on the products from within our range that are most suited to their needs.

“Sirane will enable us to expand the range of products we can offer the food and pharmaceutical industries, including products that are new to the market.”

Sirane has a number of food packaging specialisms, including absorbency, shelf-life, ovenable and microwaveable bags, susceptors and many other packaging solutions.

Recent innovations include Sira-Cook Supreme – an ovenable cooking bag which can even be thrown on the barbecue if the weather permits, Sira-Cook Smart-Release – a dual-compartment microwave cooking bag with a timed release for perfect infusion of sauce and ingredients, and Dri-Fresh Fresh-Hold – odour absorbing pads for vac-packed meat.

Medical products include theatre mats, tray liners, saliva absorbers, tourniquet drapes, pouches for transporting diagnostic specimens and a number of other products.

Simon Balderson, Sirane MD, said: “We are very much looking forward to working with MTC-SO, as their company offers us great potential in an area we don’t yet cover.

“MTC-SO will be not only taking products already sold in the region, but also new innovations and technologies currently unknown in the area – an exciting venture and an opportunity that I am sure MTC-SO are in a position to make the most of.”

Sirane is a highly innovative packaging product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural, and a number of agents and distributors across the world.

To contact Sirane call +44 1952 230055 or email sales director Jeremy Haydn-Davies at To contact MTC-SO in Serbia, call +381 25 460 311 or email Jelisaveta Raic on or Ivana Raic on

Sirane is currently actively looking for new agents and distributors, particularly in Scandinavia, North and South America, Asia and Eastern Europe. Contact

Join us: Overseas agents and distributors wanted

Sirane's international network is growing fast - and we're now actively seeking other companies who want to be a part of it.

In the last 12 months Sirane has opened an additional manufacturing facility in Turkey, offices and warehousing in South Africa and offices in Dubai. In addition we have significantly grown our network of agents and distributors, with nearly all continents now covered by at least one representative.

Simon Balderson, Sirane MD, said: "It's been a very busy 12 months, and we've added some excellent agents and distributors to our network who are already reaping the rewards themselves of being able to market our products in their regions - so it's a win-win situation for both them and us.

"Many of Sirane's innovative products have worldwide potential. Although there's regional variations within the industry, a lot of the problems encountered are the same - and so our solutions will be just as well received. Shelf-life, good product presentation and innovative cooking solutions are going to be popular globally.

"We've a few companies about to begin as agents/distributors who will be added to our site very soon - watch this space - so things are changing all the time. If you think you could be the next recruit, take a look around our website, and if you like the potential in what you see, please get in touch."

Although we'd be happy to hear from all four corners of the globe, Sirane is particularly interested to hear from anyone in Eastern Europe, Scandinavia, Asia, South America or North America. For more information, email or contact our office in the UK on +44 1952 230055.

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055