Absorbency expertise used in seafood packaging range

Sirane's Sea-Fresh pad for packaging seafood

Sirane’s expertise in absorbency has been put to good use in a new range of mats and liners for seafood packaging – a market crying out for new technologies.

The company’s new Dri-Fresh Sea-Fresh range of absorbent liners quickly and effectively absorbs the melting ice and juices released during transportation. The liquid is absorbed and trapped inside the Sea-Fresh liner to prevent spillage and reduce odour.

A new machine – designed and built by Sirane’s in-house engineering team – now allows for far greater flexibility in the range, with almost any size or absorbency now available.

Jeremy Haydn-Davies, sales director for food packaging, said: “We’ve worked closely with seafood companies and they’ve told us that this product range is exactly what they need. They need high absorbency over a sustained period of time in a range of sizes.

“We’re made a few final refinements based on feedback, and the product is now perfect.

“Sea-Fresh liners are excellent for lining crates of seafood, soaking up large amounts of water and fluid from the crates, meaning it arrives at the destination in a much better condition.

“The cold crate packed with fish will remain cold and dry, optimising the condition and appearance – and in many cases the value or ultimate saleability - of the contents.”

Our new range of Sea-fresh pads is designed using the latest material and process technology specifically for this application. Features and benefits include:

  • New pad format to increase the absorbency, rate of absorbency and to trap the liquid inside the pad.  Fish stays cooler, dryer and fresher as a result.
  • Extensive range of sizes and absorbency levels to suit every packaging format including plastic crates, polystyrene boxes and others. Custom sizes and formats to meet every application, however demanding.
  • Clean, hygienic and approved for use in food packaging and transport applications. Manufactured in our BRC/IoP accredited factories to the highest quality and hygiene standards.
  • Attractive, lightweight and easy to use.

Simon Balderson, MD, added: “We also offer full technical support to advise the optimum product for every application. We have added new production machines which allow us to meet all volume requirements and offer short lead-time and very competitive prices.

“We can produce exactly what the customer wants at an attractive price. Not only that but we can offer extremely high levels of absorbency which are perfect for seafood.

“There are a number of products in the market – but many of them have been around for a long time and use outdated material and process technologies. Others in the market have limited performance and are only available in fairly limited sizes.”

Sirane is a highly innovative packaging product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. Specialisms include absorbency and cooking bags.

Other seafood-based products include self-seal cooking bags perfect for steam cooking fish in an oven or microwave, our innovative dual-compartment Smart-Release bag allowing an infusion of fish and sauce in a microwave, and our new barbecue bag.

Sirane now has an active network of agents and distributors working in numerous countries, and can supply anyone, anywhere. For more information, contact +44 1952 230055.

For more information on any Sirane products, visit our website at www.sirane.com or visit our new dedicated seafood packaging website www.thinking-seafood.com

Sirane’s innovative products prove a hit at IFEA

Sirane's stand at IFEA

THE inaugural IFEA show in Johannesburg proved a great success for Sirane, with innovative products pulling a wide variety of potential customers to the stand on the UK pavilion.

Sirane Southern Africa director Stacey Loader was joined by sales director Jeremy Haydn-Davies and Deana Plant for the food show aimed at the whole African continent.

Once again it was Sirane’s innovative products – the products that have the potential to add real value to company’s sales – that were the real talking points on the stand.

Stacey said: “We had a wide variety of visitors to the stand and some very positive enquiries, including some major companies. But it was interesting to talk to all the people who came and share our innovations with them – there was a real buzz.

“As we expected shelf-life was a hot-topic. Our Sira-Flex Shelf-Life bags and films had already generated a lot of interest, and it was no different at the IFEA show. These incredible bags – which are also available as whole lug/pallet liners – can significantly extend the shelf-life of fresh produce, and are a 100% natural product.

“There was also a lot of interest in cooking bags, both oven and microwave, with people looking for new ways to present food to customers which adds value to the product.

“And there was lots of media interest, Sirane’s message is reaching more and more people.”

Sirane Southern Africa’s growth in the last 12 months has been spectacular, and it culminated recently with the opening of offices and warehousing in Cape Town.

Simon Balderson, Sirane managing director, said: “Joining the UK pavilion at IFEA was a great way for us to access new customers and new markets and it will help us strengthen our presence in this region as well as in other countries in Southern Africa.

“The warehouse has sufficient space for several container loads of products to be shipped from Sirane UK and it will help us provide great service to our South African customers.”

Key international markets for Sirane include packaging for fruit and vegetables, meat and seafood. Other growing markets include over-the-counter cooking bags. In addition, Sirane’s high quality absorbent meat pads also generated a high level of interest at IFEA.

Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and ovenable/microwaveable products, compostable packaging, films, boards, pads, and much more.

The company now has offices in the UK, Turkey, the Middle East and South Africa – and it also has medical and healthcare, horticultural and industrial divisions.

For more information on Sirane, visit www.sirane.com. Sirane Southern Africa’s new address is Atlas Gardens, Unit A, 26 Sycamore Crescent, Contermanskloof 7441. The office telephone number is +27 (21) 556 2959 or email stacey.loader@sirane.com

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055