First trip to North America's largest seafood show

Sirane will exhibit at Boston Seafood Show

Food packaging innovators Sirane is exhibiting its ever-growing product range at North America’s largest seafood show for the first time next month.

The UK-based packaging design and manufacturing company will head to the Boston Seafood Show (March 10-12), with a stand in Seafood Processing America.

Jeremy Haydn-Davies, sales director, said: “Sirane has some great innovations for packaging and cooking seafood, and we will be presenting them to the North American market for the first time at Seafood Processing America.  

“I am confident the products we can offer will be very well received, as we are taking a whole new level of innovation to the North American seafood industry.” 

Recent innovations include the Si-bag™, a cook-in bag which allows all the flavours to be sealed in for simple, tasty cooking - perfect for creating seafood-based recipes. It is aimed at both individuals cooking at home looking for a quick but tasty meal, and at over-the-counter retailers, who can send customers home with a ‘meal in a bag’.

The cook-in bag is designed to be used safely in a conventional oven up to 200 degrees celsius, in a microwave - and even in a freezer for subsequent reheating.

All of the natural flavours of the contents – be it meat, fish or vegetables - are sealed in the bag during cooking, creating a sensational and healthy meal.

Another innovation that will be shown at the seafood expo is Sira-CookSmart-Release, a microwave bag with seals that open during cooking, allowing for perfect infusion of sauces. Sira-Cook Smart Release is perfect for seafood ready meals – with perfect tasting fish and sauce in just a matter of minutes.

Simon Balderson, managing director, said: “Sira-CookSmart-Release is a unique and cost-effective concept. The seals only open at pre-set temperatures, so food is cooked to absolute perfection in a matter of minutes.

“The venting seals on Sira-CookSmart-Release can be tuned for retailers to meet the cooking requirements of any contents - seafood, poultry, or even desserts.”

Also on show will be the company’s range of absorbent packaging for fish and seafood – Dri-Fresh™ Sea-fresh™ - which have been designed to quickly and effectively absorb any juices released during transportation.

“Sirane has a high level of expertise in absorbency,” added Jeremy, “and the products have been developed and refined over a number of years. We can offer products that are tried and tested, and perfect for anyone transporting seafood.”

The company will aim to build on its growing reputation in North America, having exhibited its fresh produce range for two years at the popular Fresh Summit.

At Boston, Sirane can be found in Seafood Processing America at Stand 1881. If you would like to make an appointment, email jeremy@sirane.com.

Sirane will also visit the European Seafood Expo in Brussels from April 22nd to 25th.

Sirane's Middle Eastern promise following expansion

A NEW Middle Eastern office alongside manufacturing capability in Turkey should see Sirane's sales grow significantly in the region.

Sirane is heading for Gulfood in Dubai to build on the company’s growing presence, following the opening of Sirane Middle Eastern and Sirane Turkey in the last six months.

The company made an exploratory visit to the show last year, and is returning again as part of the United Kingdom exhibition. Sirane’s Middle Eastern offices are there to take care of all the import/export regulations in the Gulf, making trade in the region easy.

The offices of Sirane Middle East are on the Jebel Ali Free Zone in Dubai. As well as sales, it is a co-ordination hub, handling sales, logistics, licences and permits.

Jeremy Haydn-Davies, sales director for food packaging, said: “We see the Middle East as a key growth area for Sirane, and now that we have our dedicated offices in Dubai and manufacturing capability in Turkey, we can really look for strong growth in the region.

“We’ll be taking our full product range, from absorbent meat pads to innovative cooking bags, shelf-life extending bags to susceptors, to launch them into the Gulf markets.

”We’ve some new innovations on show, including the ‘bubble pad’ for soft-fruit – a new absorbent pad which offers cushioning and absorbency, giving maximum protection.

“The Dri-FreshTM Soft-HoldTM pad was very well received at Fruit Logistica earlier this month.”

Gulfood – held at the Dubai World Trade Centre - will see nearly 4,000 exhibitors and 100 international pavilions, in more than 100,000 square metres of exhibition space.

Sirane is the leading packaging development-to-manufacture company in Europe, with a high level of expertise in food packaging areas including shelf-life and absorbency.

Sirane Turkey’s premises are based in a purpose-built site in the Antalya Organised Zone at Döşemealtı. Sirane Turkey’s operation will eventually replicate that of the UK, offering not only manufacturing but a high level of design and innovation.

Gulfood is held in Dubai from February 25th to 28th. Email jeremy.haydn-davies@sirane.com or call +44 1952 230055 for an appointment. Sirane is in Concourse 2, Stand CC7-6.

Sirane is a highly innovative packaging product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. Specialisms include absorbency and cooking bags.

Sirane Middle East can be found at Techno Park Block A, First Floor Office 123, PO Box 262285, Jebel Ali, Dubai, United Arab Emirates. Call +971 (0) 4 8806341. The regional manager for the Middle East is Farzan Mirshamsi – email farzan.m@sirane.com

  • Oven/BBQ cooking bags - Sira-Cook Supreme

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  • Absorbent meat pads - Dri-Fresh

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  • Absorbent pads for fresh fruit - Dri-Fresh Fresh-Hold

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  • Oven/microwave steam-cooking bags - Sira-Cook Self-Seal

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  • Dividers for better food presentation - Sira-Form non-ovenable boards

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  • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

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  • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

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  • Multi-compartment microwave steam-cooking bags - Sira-Cook Smart-Release

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  • Nylon oven-roasting bags and films - Sira-Cook Siralon

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  • Absorbent fish/seafood crate liners - Dri-Fresh Sea-Fresh SP

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  • Absorbent oven-grill liners - Dri-Fresh Fat-Traps

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  • Thinking-Cooking - Sirane's own retail range

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  • Read our full food packaging catalogue online

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055