US firms showed a huge appetite for Sirane’s innovative packaging solutions at the recent PMA Fresh Summit trade show held in Anaheim, California.
Shelf-life extending bags and films, cooking bags and absorbent pads all proved to be a huge draw, as potential clients flocked from all across the continent.
The staggering response reinforced Sirane’s belief that the North America market is ready for the level of innovation and expertise that the company can offer.
Simon Balderson, managing director, said: “The response to our Sira-Flex Resolve shelf-life bags was overwhelming. There is simple nothing like it currently on the market.
“A lot of fresh produce is travelling large distances, not only within the US but also from South and Central America, so shelf-life is a massive issue.
“We were surprised to see the markets still use more traditional perforated films and we can offer a whole new level of technology and make a huge difference.”
Cooking bags – still a very new concept in the States – also proved a big attraction.
Jeremy Haydn-Davies, sales director, said: “Customers were attracted by the possibilities that our cooking bags presented them. They could see how selling their produce in a cooking bag with sauce, for example, could add real value.”
Sirane's stand itself attracted a lot of attention - with the focal point two giant flags, the Union Flag and the Stars & Stripes, created entirely from fruit and vegetables. The flags featured plenty of fresh produce, including a lot of berries - and more than 1,000 blueberries.
Berries proved a popular fruit at the show. Fruit pads – particularly for the huge American berry market – attracted a lot of potential interest.
“The pads used widely in the United States don’t extend shelf-life, absorb ethylene or come with anti-fungal options – so there’s a real thirst in the US for this type of technology.
“As a result of PMA we’re going to be pretty busy,” added Jeremy.
PMA Fresh Summit was held at the Anaheim Convention Center, with a record 21,000 people passing through the show. Next year it will be held in New Orleans.
Pictured above, Jeremy Haydn-Davies, Pablo Juste Vela, and right, Simon Balderson at Fresh Summit. Picture: Fresh Plaza
What the press is saying
Packaging Gazette - Sirane: staggering level of interest at US trade show
Fresh Plaza - Sirane sees staggering level of interest at PMA