Healthy eating and fast food combined for fish counters

A cooking bag allowing fish counters to easily offer a healthier alternative alongside their existing range is available from Sirane.

If you’re looking for a way to offer fish full of flavour and cooked quickly in a healthy way, Sirane’s Si-bag™ could be something that would benefit both you and your profits.

Glazes or even sauces can be added to the bag, allowing you to get creative with your over-the-counter fish sales, and easily expand your range – attracting new customers.

The Si-bag™ is a cook-in bag designed to be used safely in a conventional oven up to 200 degrees celsius, in a microwave - and even in a freezer for subsequent reheating and eating.

Jeremy Haydn-Davies, sales director for food packaging, said: “A beautifully cooked fillet of fish could be ready and served to the customer in a matter of minutes.

“But the bag can be more used for whole meals – a whole seafood-based meal could be cooked in minutes – as well as for accompaniments such as asparagus or new potatoes. The bag could allow customers to choose from a new healthier menu.

“This could be a terrific solution for anyone selling cooked fish over the counter. Not only is the fish cooked beautifully, but this is a very healthy way of cooking seafood.

“Simple cooking and straight-to oven or microwave food doesn’t have to sacrifice on flavours. Most premises will already have a microwave, so this could be perfect.

“The Si-bag™ keeps all the flavours, it allows people to cook quickly and easily. Fast food has a reputation for being unhealthy, but healthy eating and fast food can be combined.”

All of the natural flavours of the contents – be it meat, fish or vegetables - are sealed in the bag during cooking, creating a sensational and healthy meal.

The Si-bag™ has been developed by Sirane’s engineers and scientists. It is a bag made from very high temperature resistant film, which combines practicality with simplicity. The meal is sealed in using a fold-over flap and the bag becomes odour and leak-proof.

Simon Balderson, Sirane’s MD, said: “The Si-bag™ is not only perfect for home users wanting to create a simple yet tasty meal, but also for retailers wanting to sell hot food. A fish and chip shop, for example, could use the bag to offer a healthy option.”

Just pop it in the oven to cook... it's that easy! Flavoured butters and glazes can be added. The result is superb tasting, succulent food, cooked in its own juices and added jus.

International packaging design, development and manufacturing company Sirane has added the Si-bag™ to its retail range Thinking-Cooking under the name Si-bag™ Meal-Maker.

Enquiries from potential distributors of the Thinking-Cooking range and retail partners are welcome. For more information on the range, visit


A truly versatile retail cooking bag solution

Sira-Cook Supreme

TRUE versatility in one great cooking bag is offered with a new product from Sirane – an innovative food packaging manufacturing company based in the UK.

The bag is simple to use, simple to open, cooks food to perfection – and can be used in almost any cooking environment, from ovens to barbecues, griddles to hot plates.

Simon Balderson, Sirane managing director, said: “Our new Sira-Cook Supreme cooking bag has so many potential uses – and offers numerous advantages to users.

“It is a foil bag capable of withstanding significant direct heat, allowing for its use on a barbecue as well as in an oven. The food will be tender, retain all the juices and flavours as well as the goodness, and could be sold over the counter in the pack.

“For the customer there would be no mess, no smell, and no need to handle the food. The bag can be heat-sealed or folded over, and add genuine value to retail food sales.”

The bag is available in a number of sizes and in a standard and non-stick version. It comes with a clear top panel – so users can see what’s being cooked – and can be heat-sealed.

It also comes with a great opening mechanism – when the bag is hot the top surface can be peeled away, leaving the food on a foil base. It can then be stirred, turned if required, allowed to cook for longer and browned, or served directly.

It is perfect for meat, fish, poultry and vegetables – anything that can be cooked in an oven or on a barbecue can be cooked in this bag – and it means people will no longer have to cook separately for meat-eaters and vegetarians, as the bags can sit side by side.

Jeremy Haydn-Davies, sales director for food packaging, said: “The range of sizes offered mean we can offer Sira-Cook Supreme as a solution for numerous products.

“Whether you’re looking to cook a small fillet of fish or a whole turkey, Sira-Cook Supreme is the answer – and we’ve managed to make our prices incredibly competitive.

“Bags could be branded – so why not add value to your brand with a great product.”

Sira-Cook Supreme will also be added to the Thinking-Cooking portfolio – Sirane’s retail kitchen and cooking range – allowing the bags to be stocked as a stand-alone product.

Email or call +44 1952 230055 for more information. The bag will be on show at the European Seafood Expo in Brussels from April 23rd to 25th - Sirane is at Stand 4-5838

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055