FRUIT PACKAGING: Shelf-life extension hot topic at popular fruit show

Sirane's stand at Fruit Focus 2017

EXTENDING the life of packaged fresh produce was a hot-topic at this year’s Fruit Focus.

And with Sirane offering a range of innovative fruit & vegetable packaging solutions – including absorbent fruit pads, cushioned absorbent pads for soft-fruit, fruit pads offering ethylene absorbency, breathable packaging films, and absorbent crepe packaging – as well as the innovative Life+ packaging system - Sirane’s stand was kept busy.

Fruit Focus – held in East Malling, Kent, on July 19th – is one of the fruit industry’s most popular gatherings, and the perfect place to show off our full fruit-packaging range.

Karl Heggarty, sales manager for fresh produce, said: “We always enjoy Fruit Focus, it is a great event and a good place to catch up with some familiar faces from the industry – and of course a great opportunity to show our packaging solutions to some new faces.

“Shelf-life extension seemed a hot-topic at this year’s Fruit Focus, and of course extending the life of fruit and vegetables is one area where Sirane has plenty of expertise.”

Italian packaging supplier Ilip’s Life+ packaging system combines an anti-mist punnet, an absorbent pad supplied by Sirane and a packaging film – and has shown significant shelf-life extension. The Life+ system is suitable for use with a wide range of fruits.

Meanwhile Sirane’s new Dri-Fresh ABV pads contain a blend of natural bio-flavonoids and organic acids which work together to naturally enhance the fruit’s own protective defences. Combined with the absorbency within the pad, they offer outstanding protection.

With shelf-life extension a real driver within the industry at the moment – because of the potential savings – ABV also provoked plenty of interest among visitors to the stand.

The technology can be supplied as standard absorbent pads or incorporated into our Dri-Fresh Soft-Hold pads – absorbent cushioned pads which prevent damage to soft-fruit during transportation. The technology is activated by moisture – functioning only when needed.

Simon Balderson added: “Shelf-life extension within fruit, particularly the soft-fruit world, is a big deal throughout the industry, and even just a few extra days makes a big difference.

“Soft-fruit has a short-shelf-life, meaning additional shelf-life is very valuable. It has little in the way of protective skin, so is vulnerable to fungal and bacterial degradation. As it is soft it is also vulnerable to damage during transportation – which can often be a long way.

“This is a completely natural solution to those problems that is very effective. What we’re doing is effectively taking the fruit’s own natural defence mechanism and supplying it when needed in a concentrated form. The results so far have proven to be very impressive.

“The combination of flavonoids which are anti-oxidants and anti-microbial, with organic acids including citric acid and ascorbic acids is harmless, as all elements are found naturally within fruit. It is clean, simple, and effective. Nature itself often has the answers.

“This complements our existing shelf-life extending technologies, including absorbent cushioned pads, anti-fungal pads, ethylene-absorbing pads and labels and more.”

Fruits that could potentially benefit from Dri-Fresh ABV or Dri-Fresh Soft-Hold ABV include all types of berries – strawberries, raspberries, blackberries and blueberries - as well as other fruits vulnerable to damage: tomatoes; apricots; kiwi fruit; nectarines, and grapes.

Sirane’s Dri-Fresh Soft-Hold absorbent cushioned pads are already being shipped in large quantities to berry producers across North and Central America – some of the biggest soft-fruit growing regions globally – with the product starting to appear on supermarket shelves worldwide, including the UK. Dri-Fresh Soft-Hold ABV will only increase this demand.

Sirane is a highly innovative product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. The company’s specialisms include absorbent solutions.

For more information on our fruit packaging range email


Our next trade show in the fresh produce sector is Aneberries in Guadalajara, Mexico (August 9-11), where Sirane North America will have a stand. For more information on Sirane North America, or to make an appointment, email

SOUS-VIDE: Supermarket Secrets spotlight on sous-vide, and Sirane’s packaging could be the perfect solution

TV's Gregg Wallace

THE BBC’s Supermarket Secrets show put sous-vide packaging under the spotlight this week – as producers and retailers begin to realise just how good the meat tastes….

And one product from Sirane could be a perfect fit with this growing trend – sous-vide packaging that can subsequently be oven-roasted without opening the pack.

BBC One’s show saw presenter Gregg Wallace visit a Scottish producer looking to perfect a ‘ready to cook’ product: a Moroccan-spiced joint of lamb cooked sous-vide – the meat could simply be ‘finished’ by the consumer in a fraction of the normal cooking time.

Simon Balderson, Sirane MD, said: “Our Siralon Sous-Vide packaging fits perfectly with any producers or retailers looking to develop this type of product. In fact, it’s won awards overseas which is testament to just how good the food cooked this way tastes.

“This is a nylon sous-vide pack, which means the product can be cooked sous-vide, shipped to store for sale, and subsequently cooked – all in the same pack, without the need to open it. Handling is kept to an absolute minimum, while taste and flavour is maximum.”

The Sira-CookTM PA Sous-Vide bag ‘combining sous vide with roasting’ earned a food company a top award at the Australian Foodmagazine awards a few years ago.

Grab and Go Hot Country Roasts by Creative Food Solutions – which is supplied into supermarkets including Woolworths - won the Meat and Smallgoods category.

Jeremy said: “Creative Food Solutions truly managed to take advantage of our Sira-CookTM PA Sous-Vide bag to create a great product which deservedly bagged an award.

“We’re sure there’s plenty of opportunity for producers here in the UK to develop similar products which will prove just as successful, as it’s a really good concept.

“Their cuts of meat were bagged, vacuum sealed and slowly cooked sous-vide style for up to 12 hours. The product was then heated for around hour in store – leaving the customer with a product they simply need to brown in the oven for a short time once they return home before serving up a succulent tasty meal that would have taken hours.

“Vac-packing the meat allowed Creative Food Solutions to offer 28 days shelf-life.

“This is exactly the sort of solution that the producer on Supermarket Secrets was developing – and one which could become commonplace as sous-vide continues to gain momentum.

“The tests on the TV show demonstrated just how good food cooked sous-vide tastes. It is remarkably tender, and it really is almost ‘melt in your mouth’ for consumers.”

Creative Food Solutions' Grab and Go Hot Country Roasts are available in three flavours: Australian Beef, Lamb and Pork - all ethically raised. The boneless roasts are rubbed with a marinade and herbs prior to cooking then pan seared to seal in the juices.

“The result,” said Jeremy, “is a consistently tender and moist roast. This is an ideal product for Sunday lunches, buffets, bistros and functions. The premium roast range can also be finely sliced and served as cold cuts with salads and for gourmet sandwiches.

“It could be used in mass catering just as effectively as single roasts for the family. Another major advantage is that it reduces the need for the product to be handled. The material is also absorbent, reducing excess fat and allowing the product to crisp.”

For more information on Sira-Cook PA Sous-Vide , email Jeremy Haydn-Davies at, call +44 1952 230055.

  • Read our guide to absorbency & absorbent products

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  • Read our Bags of Ideas brochure - cooking bag solutions for oven, microwave, BBQ and more

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  • Oven/BBQ cooking bags - Sira-Cook Supreme

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  • Absorbent meat pads - Dri-Fresh

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  • Absorbent pads for fresh fruit - Dri-Fresh Fresh-Hold

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  • Oven/microwave steam-cooking bags - Sira-Cook Self-Seal

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  • Dividers for better food presentation - Sira-Form non-ovenable boards

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  • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

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  • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

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  • Multi-compartment microwave steam-cooking bags - Sira-Cook Smart-Release

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  • Nylon oven-roasting bags and films - Sira-Cook Siralon

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  • Absorbent fish/seafood crate liners - Dri-Fresh Sea-Fresh SP

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  • Absorbent oven-grill liners - Dri-Fresh Fat-Traps

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  • Thinking-Cooking - Sirane's own retail range

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  • Read our full food packaging catalogue online

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055