New fruit & veg website perfect for visitors to Fruit Logistica

Sirane's new fruit and vegetables packaging website

SIRANE’S new website dedicated to packaging solutions for fresh fruit and vegetables is the perfect place to start if you’re heading to Fruit Logistica in Berlin in February. contains all the packaging solutions from Sirane suitable for the global fresh produce trade – neatly packaged into an easy-to-navigate site.

Gillian Carter, Sirane’s sales executive for fresh produce, said: “Hopefully people will look at the site and understand how much Sirane has got to offer in terms of fresh produce packaging, and then come and pay us a visit on our stand at Fruit Logistica.

“Sirane now offers so many fruit and vegetable packaging solutions that we decided to launch a dedicated website before we headed to the world’s biggest fruit show.

“We’ve split the site into areas where we specialise and offer solutions – absorbency, shelf-life extension, ethylene, oven-ready packaging and microwave packaging – and everything you see on the site will be available to see on our stand in the German capital

“We will also be making technical information and data from trials available on the site.”

“Sirane has a range of products, from absorbent cushioned pads for soft-fruit through to microwave bags for fruit-based desserts – so whether you are looking to protect your fruit in transit or increase profits by adding value, Sirane can help you achieve your goals.” is Sirane’s second dedicated site, following – and builds on the company’s Thinking brand – also used in the Sirane’s retail range Thinking-Cooking, a range of items including shelf-life bags sold straight to the consumer.

Simon Balderson, Sirane MD, said: “The Thinking brand neatly sums up everything Sirane is about. We’re an innovative company who thinks on behalf of our customers. They present their packaging problems, we find a solution. Clever thinking is what we do.”

Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and ovenable/microwaveable products, compostable packaging, films, boards, absorbent pads, and much more.

Sirane’s stand at Fruit Logistica can be found in Hall 8.2, Stand A-07.

Our sales representative for the fresh produce sector is Gillian Carter – please email or call +44 1952 230055. For more information on Sirane, contact Jeremy Haydn-Davies on +44 1952 230055 or email Alternatively, visit or for more information.

Sirane taking fruit packaging solutions to Fruit Logistica 2015 in Berlin

PACKAGING for the fresh-produce world will be on offer when Sirane exhibits at Fruit Logistica in Berlin in February – the biggest fruit trade show in the world.

The event will be perfect for showcasing Sirane’s revolutionary new ‘bubble pad’ to the market offering soft-fruit the ultimate protection – while remaining very cost effective.

But the Soft-Hold pad is just one of fruit packaging solutions on offer from Sirane – with a wide range of absorbent pads, shelf-life extending bags/films and more on offer.

Gillian Carter, sales manager for fresh produce, said: “Fruit Logistica will be attended by representatives of some of the biggest fresh produce companies in the world.

“It represents a great opportunity for people to meet with Sirane and see for themselves the fruit and vegetable packaging solutions which Sirane can offer to the industry.”

Sirane will focus on innovative products including our absorbent cushion pads for soft fruit.

Dri-Fresh Soft-Hold has been developed in partnership with some of the key industry players. Together with the industry, Sirane has been working to understand the parameters which affect the shelf-life and quality of soft fruit and to develop products to optimise shelf-life and quality as well as reduce transit damage, increase value and improve presentation.

Dri-fresh Soft-Hold fruit cushioning pads are ‘absorbent bubble pads’ – perfect for berries of all types - combining the cushioning and protective properties of bubble films with effective absorbency, high permeability and excellent presentation.

It is a breakthrough product which will transform the industry - adding value to all areas of the soft-fruit growing, distribution and retail chain. It will reduce wastage, reduce transit costs, open new export markets and encourage sales growth for all types of soft fruit.

“This is the perfect product for soft fruit protection,” said Gillian. “Soft-Hold is also available with integrated anti-fungal properties for extending shelf-life in all applications.

“Soft-Hold has been developed with distributors and retailers in mind, with an eye on the needs of the companies involved. Our customers have been telling us they want pads that offer more protection for the fruit, which extend shelf-life, and are affordable.

“Soft-Hold ticks all the boxes, and the feedback so far has been incredibly positive. It combines everything into one great product, with the cushioned layer offering that final level of protection that no other product on the market has managed.”

Dri-fresh Soft-Hold is available as loose pads of any size as well as reels for automatic packaging operations. Standard colours are red and black and other colours are available on request. The products are available for all global markets and applications.

Simon Balderson, Sirane MD, said he expects significant interest in Dri-Fresh Soft-Hold at the show. “This has the potential to transform the industry,” he said, “and add value to all areas of the soft-fruit growing, distribution and retail chain. It is a genuine breakthrough.

“The soft-fruit packaging revolution starts here, with the launch of Dri-Fresh Soft-Hold. If you are going to be at Fruit Logistica, it is a perfect opportunity to become one of the first people to see this revolutionary product and begin testing it for yourself.

“The Soft-Hold surface has a unique ‘tear-drop’ embossing pattern which raises the fruit from the surface to encourage air-flow and inhibit sweating, damage and corresponding fungal growth. The thermo-formed pattern is designed to minimise the contact area between each berry and the surface and to prevent the berries from moving around the pack.

“The pad is absorbent and quickly absorbs and traps any leakage from the fruit to ensure clean and attractive presentation. The pure colours available highlight and contrast the natural colour of the fruit to give the best possible appearance and quality perception.”

Dri-fresh Soft-Hold is the result of several years of dedicated research and development in Sirane’s Development Centre and extensive trials in the global soft-fruit market. The Dri-fresh Soft-hold core is a gently-yielding cushioning material which provides the softest support for each berry – giving it the best possible chance of staying in perfect condition.

Anti-fungal options are also available - anti-fungal treatment been shown to extend the shelf life of soft fruit beyond that available with current technologies. Integration of pad and anti-fungal treatment can significantly reduce packaging costs for growers and distributors.

The product complements an already impressive list of products perfect for transporting or selling fresh produce, including absorbent pads and our incredible shelf-life extending film and bags, Sira-Flex Resolve, as well as oven/microwave cooking solutions.

“The concept of our fresh produce range is simple,” added Gillian, “We want customer’s fruit or vegetables to arrive with them in the best possible condition. For this they need the ultimate protection – and our range of products offers that.

“We are looking forwards to seeing potential new customers from around the world, as well as some familiar faces at Fruit Logistica, which is always a great show.”

Sirane’s stand at Fruit Logistica 2015 can be found in Hall 8.2, Stand A-07.

For more information, visit or email Please contact Gillian directly if you wish to make an appointment to meet at Fruit Logistica.

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055