Busy once again at the Global Seafood Expo

INNOVATIVE seafood packaging solutions proved popular when Sirane exhibited at the recent Seafood Expo Global in Brussels – the world’s biggest seafood trade show.

Value-added food packaging solutions including microwaveable steam cooking bags, absorbent salmon boards and bags suitable for a barbecue/oven created a huge stir.

Jeremy Haydn-Davies, director of sales for food packaging, said: “This year’s Brussels show was again incredible. We often had potential customers queuing up to come and talk.

“Our various cooking bag solutions, absorbent liners for transportation and absorbent salmon boards in particular were proving very popular with visitors to our stand.”

One product that really created a buzz was the new Sira-CookTM SupremeTM cooking bag.

Simon Balderson, Sirane managing director, said: “Our new Sira-CookTM SupremeTM cooking bag has so many potential uses – and offers numerous advantages to users.

“It is a foil bag capable of withstanding significant direct heat, allowing for its use on a barbecue as well as in an oven. The food will be tender, retain all the juices and flavours as well as the goodness, and could be sold over the counter in the pack.

“It is even available with a non-stick layer – making it perfect for retailing seafood.

“For the customer there would be no mess, no smell, and no need to handle the food. The bag can be heat-sealed or folded over, and add genuine value to retail food sales.”

The Sira-CookTM SupemeTM bag is the latest in a line of innovative cooking bag solutions from Sirane – Europe’s leading packaging development-to-manufacture company – and some of the company’s other cooking bag solutions also proved to be very popular.

Other recent innovations include the Si-bagTM – an oven or microwave bag which can be sealed over the counter, becoming odour proof and leak proof. The bag steam cooks seafood in its own juices in a matter of minutes, and sauces and glazes can be added.

Also popular was the Sira-CookTM Smart-ReleaseTM – a dual-compartment bag for microwave cooking, allowing the product and sauce to be kept separate. Seals open only at a fixed temperature during cooking, allowing for a perfect infusion of seafood and sauce.

Sirane’s absorbent liners for transporting fish – a range that was expanded last year thanks to a new machine significantly speeding up and streamlining the production process – were equally popular.  The Dri-Fresh® Sea-FreshTM range of absorbent liners quickly and effectively absorbs the melting ice and juices released during transportation. The liquid is absorbed and trapped inside the Sea-Fresh liner to prevent spillage and reduce odour.

The machine – designed and built by Sirane’s in-house engineering team – will allow for far greater flexibility in the range, with almost any size or absorbency now available.

Simon Balderson added: “Our new machine for Sea-FreshTM liners will make us very competitive. With this new pricing, combined with our reputation for quality absorbent products, I’m not surprised there was a high level of interest.

“Sea-Fresh liners are terrific for lining crates of fish, soaking up large amounts of water and fluid from the crates, meaning it arrives at the destination in a much better state.

“The cold crate packed with seafood will remain cold and dry, optimising the condition and appearance – and in many cases the value or saleability - of the fish.”

Major expansion into North America is underway

A MAJOR expansion into North America is underway at Sirane, as the company’s innovative food packaging division looks to build on spectacular growth across the Atlantic.

Just months after recruiting a business development team to expand the business Stateside, Sirane North America Inc has been founded – with manufacturing in the US to follow soon. The move comes following a staggering level of interest from the US and Canada.

Simon Balderson, Sirane MD, said: “Interest in Sirane from across the Atlantic has been huge, and in just a few months the US team has generated a buzz across the region.

“The North American market has interested us for a long time, and now seems the perfect opportunity to take those next important steps and establish ourselves in the US and Canada. The level of interest in Sirane means the future looks very bright.

“The level of interest already, and the sales potential we have in North America, means that we intend to open additional manufacturing in the US before the end of 2014. In the meantime, we already have warehousing secured in California and the Mid-West.”

Sirane’s food packaging solutions serve a range of sectors within the industry, including: meat, seafood, poultry, fresh produce, retail, ready meals and convenience food.

From absorbent meat pads to dual-compartment microwave cooking bags, the company has a wide range of innovative solutions for packaging food throughout the supply chain.

Sirane’s business development manager for North America is Adam Green. He said: “Sirane’s innovative food packaging solutions have caused a real stir in the US market.

“The company’s cooking bag range for the microwave or oven is proving to be particularly attractive, as have our range of absorbent pads offering additional shelf-life.

“Sirane’s retail range, Thinking-Cooking – which includes items such as crock-pot liners and barbecue bags in packs to be sold direct to the public – is also proving popular with retailers in the United States and will hit the shelves in US stores soon.”

Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and ovenable/microwaveable products, compostable packaging, films, boards, absorbent pads, and much more.

The company – which is based in Telford, Shropshire in the UK - has four divisions: food packaging; medical and healthcare; horticultural and industrial.

It has an additional manufacturing facility in Antalya, Turkey, as well as offices and warehousing in Cape Town, South Africa, offices in Singapore and offices in Dubai.

Sirane North America Inc is a wholly-owned subsidiary of Sirane Ltd.

To contact Sirane North America, email adam.green@sirane.com – call +1 (904) 615-7927.

  • Oven/BBQ cooking bags - Sira-Cook Supreme

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  • Absorbent meat pads - Dri-Fresh

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  • Absorbent pads for fresh fruit - Dri-Fresh Fresh-Hold

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  • Oven/microwave steam-cooking bags - Sira-Cook Self-Seal

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  • Dividers for better food presentation - Sira-Form non-ovenable boards

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  • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

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  • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

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  • Multi-compartment microwave steam-cooking bags - Sira-Cook Smart-Release

    Read more

  • Nylon oven-roasting bags and films - Sira-Cook Siralon

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  • Absorbent fish/seafood crate liners - Dri-Fresh Sea-Fresh SP

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  • Absorbent oven-grill liners - Dri-Fresh Fat-Traps

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  • Thinking-Cooking - Sirane's own retail range

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  • Read our full food packaging catalogue online

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055