A truly versatile retail cooking bag solution

Sira-Cook Supreme

TRUE versatility in one great cooking bag is offered with a new product from Sirane – an innovative food packaging manufacturing company based in the UK.

The bag is simple to use, simple to open, cooks food to perfection – and can be used in almost any cooking environment, from ovens to barbecues, griddles to hot plates.

Simon Balderson, Sirane managing director, said: “Our new Sira-Cook Supreme cooking bag has so many potential uses – and offers numerous advantages to users.

“It is a foil bag capable of withstanding significant direct heat, allowing for its use on a barbecue as well as in an oven. The food will be tender, retain all the juices and flavours as well as the goodness, and could be sold over the counter in the pack.

“For the customer there would be no mess, no smell, and no need to handle the food. The bag can be heat-sealed or folded over, and add genuine value to retail food sales.”

The bag is available in a number of sizes and in a standard and non-stick version. It comes with a clear top panel – so users can see what’s being cooked – and can be heat-sealed.

It also comes with a great opening mechanism – when the bag is hot the top surface can be peeled away, leaving the food on a foil base. It can then be stirred, turned if required, allowed to cook for longer and browned, or served directly.

It is perfect for meat, fish, poultry and vegetables – anything that can be cooked in an oven or on a barbecue can be cooked in this bag – and it means people will no longer have to cook separately for meat-eaters and vegetarians, as the bags can sit side by side.

Jeremy Haydn-Davies, sales director for food packaging, said: “The range of sizes offered mean we can offer Sira-Cook Supreme as a solution for numerous products.

“Whether you’re looking to cook a small fillet of fish or a whole turkey, Sira-Cook Supreme is the answer – and we’ve managed to make our prices incredibly competitive.

“Bags could be branded – so why not add value to your brand with a great product.”

Sira-Cook Supreme will also be added to the Thinking-Cooking portfolio – Sirane’s retail kitchen and cooking range – allowing the bags to be stocked as a stand-alone product.

Email jeremy.haydn-davies@sirane.com or call +44 1952 230055 for more information. The bag will be on show at the European Seafood Expo in Brussels from April 23rd to 25th - Sirane is at Stand 4-5838

Sirane at the European Seafood Expo in Brussels

RECENT Sirane innovations including microwave cooking bags and barbecue bags will be on show at the European Seafood Expo in Brussels later this month.

The Sira-Cook Barbecue Bag has been developed by Sirane, Europe’s leading packaging development-to-manufacturing company, in response to feedback from clients suggesting it was something they would really like to see added to the range.

Jeremy Haydn-Davies, sales director for food packaging, said: “Our new barbecue bag is brilliant for seafood. The Sira-Cook Barbecue Bag is also ovenable – which might be a distinct advantage with the unreliable British climate – and allows a product with the sauce to be thrown on the barbecue. It’s a simple solution, offering stunning taste.

“Anyone involved in seafood and who is looking to add genuine value to their products should come and see us at our stand in Brussels and find out what we can offer.

“Imagine a retailer being able to sell seafood with a sauce inside a bag that the user will be able to cook directly on a barbecue – that’s what the Barbecue Bag will offer.

“The bag can simply be folded over by the user, or heat-sealed as a retail pack. This would allow over-the-counter sales of ready-to-barbecue packs which are leak proof.”

The bag is available in a number of sizes and in a standard and non-stick version. It comes with a clear top panel – so users can see what’s being cooked – and can be heat-sealed.

The barbecue bag is the latest in a line of innovative cooking bag solutions from Sirane – Europe’s leading packaging development-to-manufacture company.

Recent products include the Si-bag – an oven or microwave bag which can be sealed over the counter, becoming odour proof and leak proof. The bag steam cooks seafood in its own juices in a matter of minutes, and sauces and glazes can be added.

Also available is the Sira-Cook Smart-Release – a dual-compartment bag for microwave cooking, allowing product and sauce to be kept separate. Seals open at fixed temperatures during cooking, allowing for a perfect infusion of seafood and sauce.

Sirane has also recently expanded its range of absorbents liners for transporting fish thanks to a new machine significantly speeding up and streamlining the production process.

Sirane’s Dri-Fresh Sea-Fresh range of absorbent liners quickly and effectively absorbs the melting ice and juices released during transportation. The liquid is absorbed and trapped inside the Sea-Fresh liner to prevent spillage and reduce odour.

The machine – designed and built by Sirane’s in-house engineering team – will allow for far greater flexibility in the range, with almost any size or absorbency now available.

Ian Beardsall, director of product & process development: “Our new machine for Sea-Fresh liners will make us very competitive, and this new pricing combined with our reputation for quality absorbent products should generate a lot of interest.

“Sea-Fresh liners are terrific for lining crates of fish, soaking up large amounts of water and fluid from the crates, meaning it arrives at the destination in a much better state.

“The cold crate packed with seafood will remain cold and dry, optimising the condition and appearance – and in many cases the value or saleability - of the fish.

“The machine has tremendous flexibility, and is very fast, which has helped us become very competitive. We can produce exactly what the customer wants at an attractive price. Not only that but we can offer extremely high levels of absorbency which are great for seafood.”

Sirane will be exhibiting at the European Seafood Expo in Brussels from April 23rd to 25th and can be found at Stand 4-5838. Email jeremy.haydn-davies@sirane.com for an appointment.

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055