Love Food Hate Waste campaign gets Sirane's support

Love Food Hate Waste

Sirane is proud to support WRAP's Love Food Hate Waste campaign - a campaign launched in 2007 by WRAP to help UK households recognise and tackle food waste.

Since its launch, millions of people have responded, saving around £1.5 billion worth of food. The programme launch brought the issue of food waste to the fore - around 8 million tonnes of food and drink wasted per year, costing households around £12 billion.

Love Food Hate Waste works with retailers and brands, local authorities, businesses, community and campaign groups to help promote the LFHW message by providing resources such as well-researched tips, recipes, messages, and consumer insights. 

Retailers and brands have already helped their customers reduce food waste, for example Sainsbury’s ‘Love Your Leftovers’ and Morrison’s ‘Great Taste Less Waste’ campaigns, the introduction of improved labelling (removing ‘display until’ dates from their products), pack sizes that are better suited to today’s households and targeted promotions.

Sirane has always been keen to do its bit to help reduce waste throughout the supply chain. From odour-absorbing pads which have significantly cut wastage in vac-packed meat though to shelf-life extending bags and films, Sirane constantly innovates to help suppliers, retailers and consumers reduce their food waste. Our Dri-Fresh range includes absorbent solutions to help with shelf-life extension right through the supply chain, while our Sira-Flex range offers a variety of packaging solutions for enhancing freshness.

Simon Balderson, Sirane’s managing director, said: “Love Food Hate Waste could almost be the ethos of Sirane. So much of what we do is aimed at helping people throughout the supply chain reduce the amount of food that they are forced to throw away.

“Last year, for example, we introduced an innovative new method of wrapping fruit and vegetables which showed a shelf-life extension of between two and five days.”

Sirane’s Sira-Flex Resolve® is a new, unique film which has been developed to have the optimum balance between humidity control and O2 and CO2 permeability.

The film is a natural bio-polymer made from plants. It is sustainable and fully compostable. The permeability is controlled by the property of the film itself.

The results could lead to far less food being thrown away by customers and retailers. Simon Balderson, Sirane MD, said: “Shelf-life extension is the holy grail for the fruit and vegetable industry. A huge amount of food is wasted because it goes off before it is eaten.

“The supermarkets throw loads away every day. So do consumers. If we can add a few more days to the shelf life, we could reduce the amount of food waste and significantly reduce costs - and make it more likely the consumer will get a quality product in good condition.

“We have other products – such as fruit pads which absorb ethylene and have anti-fungal properties – these will not only help increase shelf-life during transportation but if they are retained by the consumer will help increase the product shelf-life even further.”

Another innovation from Sirane also helped dramatically reduce levels of food waste.

Trials on an absorbent pad with a leading UK supermarket chain showed a substantial 9% drop in vac-packed meat being returned to the store by consumers.

Returns are a significant issue for vacuum-packed meats such as beef, poultry, lamb, gammon and pork – as unpleasant odours can cause customers to wrongly think food is off.

However, tests on Dri-Fresh® Fresh-Hold™ show the product has alleviated the problem. The odour-absorbent pads absorb vapours and odours – even when saturated in blood and juices – making the product much more attractive to the consumer.

Mr Balderson added: “Although vacuum packaging is an effective way to provide shelf life at low cost, the odour released from the pack when it is opened has proved a problem.

“The odour, known as ‘confinement odour’, is sometimes compared to that of sour milk or cheese. On occasions, particularly for meat with higher pH, the odour can be sulphurous.

 “Although the odour does not indicate that the meat is unsuitable for consumption, consumers are understandably alarmed and often return the product to the retailer.

“Our Fresh-Hold pad was another example of an innovation solving a problem that was causing a substantial amount of food to be thrown away – in this case needlessly.”

The issue of food and drink waste has moved up the UK political and social agenda in recent years, spurred on by research which WRAP has carried out into the amount and types of food and drink wasted. Research suggests that in the UK we waste approximately 11 million tonnes of food per year. Householders are responsible for around 7.2 million tonnes. 

WRAP’s recent report ‘Consumer Attitudes to Food Waste and Food Packaging’ highlighted a number of simple solutions for consumers and the industry to help cut food waste in the home. Thrown-away food is currently costing UK consumers £6.7 billion a year - £270 per household – yet the report revealed only 22 per cent of people read the guidance on a pack.

The report also revealed that many consumers still believe keeping food in its packaging at home leads to it spoiling quicker – despite numerous recent packaging innovations.

If reducing food waste is something your company is keen to play a part in, Sirane could help you fulfil your targets. Contact or call 01952 230055.

Sirane heading to trade show in Johannesburg

Innovative food packaging design is heading for Africa as Sirane takes its ever-growing product range into new markets at the continent’s newest trade show.

Sirane, an international packaging design, development and manufacturing company which last year opened offices in South Africa, will exhibit at September’s IFEA in Johannesburg.

Simon Balderson, Sirane MD, said: “It’s been an exceptionally promising start in South Africa, and our presence at the new IFEA show should help us build on that.

“Our international trade is rapidly expanding, and there is tremendous scope for increasing business in Southern Africa. Attending a show such as IFEA was the obvious next step for us, and we’re looking forward to meeting as many people as possible on the stand.”

Sirane Southern Africa operates out of Cape Town – with manufacturing done in the UK - and is headed up by Stacey Loader, who has vast experience in the packaging industry.

Stacey said: “We are extremely excited at the possibilities open to us not just within South Africa, but throughout the emerging African markets as well.  We look forward to bringing Sirane's unique and innovative packaging to help invigorate our tired industry.  

“We believe that Sirane's products will help revolutionise how we package our fresh produce in this country. From extensive shelf life benefits, to improving the taste and presentation of our food products, the initial response to Sirane's products has been incredibly encouraging, and we are immensely excited with the future prospects of the Sirane Southern Africa and our business journey – which now takes us to IFEA.”

Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and ovenable/microwaveable products, compostable packaging, films, boards, pads, and much more.

Sirane Southern Africa will help make it far easier for African customers to order Sirane products, as the company will have dealt with all the region’s import regulations.

Key international markets for Sirane include packaging for fruit and vegetables, meat and seafood. Other growing markets include over-the-counter cooking bags.

The company also has medical and healthcare, horticultural and industrial divisions.

The inaugural IFEA – Africa’s international food and drink event - takes place at the Sandton Convention Centre, Johannesburg, South Africa from September 18th – 20th.

“Offering the entire food and drink supply chain to Africa, IFEA will ensure that exhibitors come face-to-face with all the key food and retail food service buyers,” said Brad Hook, the IFEA event director, “IFEA is a local event intended to provide South African and African exhibitors with a powerful new platform from which to generate new sales leads and create new business opportunities in a burgeoning pan-African market.”

Sirane will be part of the UK pavilion organised by UK Trade & Investment.

Sirane Southern Africa can be contacted by emailing or calling +27 (0)72 997 4360.

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  • Absorbent oven-grill liners - Dri-Fresh Fat-Traps

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  • Thinking-Cooking - Sirane's own retail range

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  • Absorbent meat pads - Dri-Fresh

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  • Pouches for food packaging - retort pouches

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  • Nylon oven-roasting bags and films - Sira-Cook Siralon

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  • Thermally-insulated bags - Sira-Therm

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  • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

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  • Multi-compartment microwave steam-cooking bags - Sira-Cook Smart-Release

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  • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

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  • Susceptor can be made into boxes for crisping products such as paninis in a microwave - Sira-Crisp Boards & Sleeves

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  • NEW: Packs for crisping bacon in the microwave - Sira-Cook Crispy Bacon Packs

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  • Dividers for better food presentation - Sira-Form non-ovenable boards

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055