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Ethylene-absorbing label extends produce’s shelf-life

Sirane's ethylene-absorbent label

A new ethylene-absorbing patch could help extend the shelf-life of packaged fruit and vegetables – and help producers gain access to markets further afield.

Innovative food packaging development company Sirane has launched a cost-effective new ‘patch’ which traps the ethylene, and so slows down the degradation process.

The Dri-Fresh® Fresh-Hold™ EA labels are a small patch – which can be almost hidden if need be – that attracts and absorbs the ethylene release by the produce within.

Simon Balderson, Sirane MD, said: “Many fruit and vegetables naturally produce ethylene, and unfortunately allowing that ethylene to remain within the packaging will speed up the ‘aging-process’ and ultimately cause a quicker rate of degradation.

“Our Dri-Fresh® Fresh-Hold™ EA labels are a simple, very effective - and cost-effective - solution to the problems caused by ethylene within fresh produce packaging.

“A lot of the fresh produce where ethylene is a problem is also the produce that is shipped the furthest, in some cases covering vast distances before it is finally sold.”

Produce that produces a lot of ethylene includes apricots, avocados, bananas, melons, kiwi fruits, mangoes, nectarines, papaya, peaches, pears, plums and tomatoes

The odour-absorbing patch can easily be integrated with any type of packaging – be it pads, bags, films or cartons/trays – and can be customised to meet specific requirements.

It is available in a number of formats, including reel format for easy application.

Sirane is an innovative food packaging development-to-manufacture company based in the UK with an ever-growing reputation in products offering shelf-life extension.

For more information, visit www.sirane.com or email jeremy.haydn-davies@sirane.com


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