PRODUCT OF THE WEEK: ethylene absorbent labels for fruit packaging

Ethylene absorbent labels for fruit

ETHYLENE is the most potent agent of fruit and vegetable ageing and its effective absorption has proven to significantly extend shelf-life – our ethylene absorbent labels do just that.

Dri-Fresh® Fresh-Hold EA labels offer highly effective ethylene absorbency for use with packaged fruit and vegetables where a build-up of ethylene can cause early deterioration.

Sirane’s innovative labels contain an active natural insert which absorbs ethylene released by the fruit into the packaging during the ripening and ageing process.

Gillian Carter, responsible for fresh produce packaging sales, said: “Ethylene is a common problem in packaging. The shelf-life extending technology used in Dri-Fresh® Fresh-Hold EA labels is completely natural and safe for food contact. The customer needn’t know they are there - labels can easily be hidden inside the pack, placed discretely behind printing.

“They work just as well wet or dry, and the size and rate of absorbency can be adjusted to suit exact requirements – this is a very simple and effective solution to a common problem.”

Ethylene absorbency can be integrated into an absorbent pad if required – ask for details.

Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and ovenable/microwaveable products, compostable packaging, films, boards, absorbent pads, and much more.

For more information on our ethylene absorbent labels for fruit packaging, contact Gillian Carter on +44 1952 230055 or email gillian.carter@sirane.com

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055