New fruit & veg website perfect for visitors to Fruit Logistica

Sirane's new fruit and vegetables packaging website

SIRANE’S new website dedicated to packaging solutions for fresh fruit and vegetables is the perfect place to start if you’re heading to Fruit Logistica in Berlin in February.

Thinking-fruitandveg.com contains all the packaging solutions from Sirane suitable for the global fresh produce trade – neatly packaged into an easy-to-navigate site.

Gillian Carter, Sirane’s sales executive for fresh produce, said: “Hopefully people will look at the site and understand how much Sirane has got to offer in terms of fresh produce packaging, and then come and pay us a visit on our stand at Fruit Logistica.

“Sirane now offers so many fruit and vegetable packaging solutions that we decided to launch a dedicated website before we headed to the world’s biggest fruit show.

“We’ve split the site into areas where we specialise and offer solutions – absorbency, shelf-life extension, ethylene, oven-ready packaging and microwave packaging – and everything you see on the site will be available to see on our stand in the German capital

“We will also be making technical information and data from trials available on the site.”

“Sirane has a range of products, from absorbent cushioned pads for soft-fruit through to microwave bags for fruit-based desserts – so whether you are looking to protect your fruit in transit or increase profits by adding value, Sirane can help you achieve your goals.”

Thinking-fruitandveg.com is Sirane’s second dedicated site, following Thinking-seafood.com – and builds on the company’s Thinking brand – also used in the Sirane’s retail range Thinking-Cooking, a range of items including shelf-life bags sold straight to the consumer.

Simon Balderson, Sirane MD, said: “The Thinking brand neatly sums up everything Sirane is about. We’re an innovative company who thinks on behalf of our customers. They present their packaging problems, we find a solution. Clever thinking is what we do.”

Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and ovenable/microwaveable products, compostable packaging, films, boards, absorbent pads, and much more.

Sirane’s stand at Fruit Logistica can be found in Hall 8.2, Stand A-07.

Our sales representative for the fresh produce sector is Gillian Carter – please email gillian.carter@sirane.com or call +44 1952 230055. For more information on Sirane, contact Jeremy Haydn-Davies on +44 1952 230055 or email jeremy@sirane.com. Alternatively, visit www.thinking-fruitandveg.com or www.sirane.com for more information.

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055