• WELCOME TO SIRANE
  • Sirane Group's HQ is in Telford, Shrophire, UK, with overseas operations in Australia, Mexico, Poland, Russia and South Africa

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  • Earth Packaging - compostable, recyclable, sustainable

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  • Absorbent food packaging - Dri-Fresh

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  • Oven/microwave/BBQ cooking bags and films - Sira-Cook

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  • Crisping food in the microwave - Sira-Crisp
  • Papers, bags and films for shelf-life extension - Sira-Flex

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  • Products for food presentation including ovenable - Sira-Form

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  • Food service, catering and hospitality - Sira-Serv

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  • Protective products including boneguard - Tuff-Hold

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  • Pouches in a wide variety of formats - Bags & Pouches

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  • Thermally-Insulated Bags - Sira-Therm

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  • Some of our products can be bought online at our new online shop

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  • Sirane's own retail range - Thinking-Cooking

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  • Read our full food packaging catalogue online

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Trials show 9% drop in supermarket returns

 

Trials on an absorbent pad made by innovative packaging company Sirane have shown a substantial 9% drop in vac-packed meat being returned by consumers.

Returns are a significant issue for vacuum-packed meats such as beef, poultry, lamb, gammon and pork – as unpleasant odours can cause customers to wrongly think food is off. However, tests on Dri-Fresh® Fresh-Hold™ show the product has helped to alleviate the problem.

The odour-absorbent pads absorb vapours and odours – even when saturated in blood and juices – making the product much more attractive to the consumer.

Simon Balderson, Sirane’s managing director, said: “Although vacuum packaging is an effective way to provide shelf life at low cost, the odour released from the pack when it is opened has proven to be a major obstacle to its acceptance in the market.

“The odour, known as ‘confinement odour’, is sometimes compared to that of sour milk or cheese. On occasions, particularly for meat with higher pH, the odour can be sulphurous.

“Confinement odour is caused by natural bacterial activity in the pack and it disperses fairly quickly after the pack is opened. Although the odour does not indicate that the meat is unsuitable for consumption, consumers are understandably alarmed and often return the product to the retailer.

“The Sirane Dri-Fresh® Fresh-Hold™ OA active absorbent pad removes the volatiles responsible for confinement odour from the package atmosphere.”

Trials will continue on the pads in order to help improve the product further still.

Jeremy Haydn-Davies, sales director for food packaging, said: “Across the industry it is estimated 8% of all vac-packed meat is returned to the store. However, pre-Christmas trials with major retailers and a large meat packer showed a 9% reduction on this figure.

“We think a product that reduces returns by such a high rate will be hugely popular with retailers and suppliers alike, as the industry loses a lot of money annually.

Dri-Fresh® Fresh-Hold™ could also be used in seafood, where there are similar issues.”

The Dri-Fresh® Fresh-Hold™ products are also ideal for MAP and skin packaging and are manufactured under BRC and ISO9001 conditions at Sirane’s Telford premises. Dri-Fresh® Fresh-Hold™ products are also available for wet cheeses and for fruits.

Ian Beardsall, Sirane’s director of product process and development, said: “Sirane is constantly trying to solve the problems that exist in food packaging.

"Following on from our recent trials with Sira-Flex™ Resolve™, which showed a significant shelf-life extension of between two and five days for fresh fruit and vegetables, this is yet another development that could help to reduce food wastage.

"2012 promises to be a very big year in the history of Sirane.”

WHAT THE PRESS IS SAYING...

Packaging Europe - Trials show 9% drop in supermarket returns 

Meat Trade Daily News - Trials show 9% drop in supermarket returns

Grocery Trader - Trials show 9% drop in supermarket returns

Packaging News - Consumers back Sirane's absorbent pad

Shropshire Star - A follow-up breakthrough for company (page 21)

Food Business Gulf - Trials show 9% drop in supermarket returns (page 10)

Industry Intelligence - Trials on an absorbent pad show drop in returns

Find the food packaging you're after...

DriFreshButton
DRI-FRESH

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SiraCookButton
SIRA-COOK

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SiraCrispButton
SIRA-CRISP

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SiraFlexButton
SIRA-FLEX

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SiraFormButton
SIRA-FORM

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SiraServButton
SIRA-SERV

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TuffHoldButton
TUFF-HOLD

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BagsPouchesButton
BAGS, POUCHES & FILMS

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ThinkingCookingButton
RETAIL

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Change division

Find Sirane at the following shows...

  • PackagingInnovations2019
  • Auspack2019
  • HealthPlusCare2019
    • Dividers for better food presentation - Sira-Form non-ovenable boards

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    • Absorbent fish/seafood crate liners - Dri-Fresh Sea-Fresh SP

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    • NEW: Packs for crisping bacon in the microwave - Sira-Cook Crispy Bacon Packs

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    • Thermally-insulated bags - Sira-Therm

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    • Oven/microwave steam-cooking bags - Sira-Cook Self-Seal

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    • Susceptor can be made into boxes for crisping products such as paninis in a microwave - Sira-Crisp Boards & Sleeves

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    • Thinking-Cooking - Sirane's own retail range

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    • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

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    • Pouches for food packaging - retort pouches

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    • Oven/BBQ cooking bags - Sira-Cook Supreme

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    • Nylon oven-roasting bags and films - Sira-Cook Siralon

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    • Absorbent oven-grill liners - Dri-Fresh Fat-Traps

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    • Pouches for food packaging - flat and side-gusset pouches

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    • Absorbent meat pads - Dri-Fresh

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    • Absorbent pads for fresh fruit - Dri-Fresh Fresh-Hold

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    • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

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    • Multi-compartment microwave steam-cooking bags - Sira-Cook Smart-Release

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      Sirane's divisions - food packaging, medical, horticultural and industrial

      Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055