BAGS OF IDEAS: ‘Flavour-it’ cooking bags offer bags of flavour

Flavoured cooking bag solutions include this one using wood chips, herbs and spices

A COOKING bag for the oven or BBQ which flavours food during the cooking process is one of many innovative food packaging products from Sirane – providing Bags of Flavour.

The popular oven/BBQ cooking bag in our Flavour-it range uses a blend of kilned beech blended with frozen herbs and spices, which are placed in a sachet and then slipped below the bag’s non-stick layer – releasing smoky flavours into the bag while the food cooks.

Simon Balderson, Sirane MD, said: “We’ve got a great range of cooking bag solutions, and this is a fairly simple idea, but one which transforms any cooking bag in to a bag of flavour. Retailers and customers alike are often looking for the same thing – the best possible flavours with the least fuss, so this is a solution which should find favour with everyone.

“This provides a great option for retailers and a very versatile solution. It could be used over the fresh food counter, supplied shipped into store with the flavour sachet already placed in the bag, or could even be used as part of a ‘smoky meal kit’ for home use.

“We’ve some interesting flavours on offer, so this product has lots of potential – it is very exciting for us. Smoked food is becoming increasingly popular, and this is a great way to offer a variety of exciting flavours to your customer with minimal effort on your part.”

Sirane can offer six flavour combinations as standard: onion, mustard & spices; rosemary, juniper & spices; garlic, ginger & spices; mustard, sweet basil & spices; bay leaf, onion and spices, and juniper, pine cone and spices. However, other flavours can be developed.

There are flavours designed to complement fish, poultry, red meat, shellfish and even game.

The Sira-Cook Supreme bag for oven/BBQ is simple to use, cooks food to perfection. The wood chip sachet blended with dried herbs and spices is placed below the perforated non-stick layer, allowing the flavours to permeate through while the food is cooking.  

Simon Balderson, Sirane managing director, said: “Our popular Sira-Cook Supreme cooking bag has so many potential uses – and offers many advantages to users. But using the bag as a ‘’bag of flavour’ could really help retailers stand out on the crowded shelves.

“It is a foil bag capable of withstanding significant direct heat, allowing for its use on a barbecue as well as in an oven. The food will remain tender, retain all the juices and flavours as well as the goodness. This product is a great idea for meat, poultry and seafood.

“For the customer there is no mess, no smell, and no need to handle the food. The bag can be heat-sealed or folded over, and add genuine value to retail food sales.

“The bag is available in a number of sizes. It comes with a clear top panel – so users can see the food which is being cooked – and can be heat-sealed or even supplied as self-seal.”

Sirane also offers a number of alternative ways of flavouring food during the cooking process. These include smoke enhancement, which can be applied to either wood chips and used in a cooking bag in a similar way, or even to our absorbent ovenable pads.

As well as BBQ/oven bags, Sirane manufactures a wide range of other cooking bags including steam-cooking bags for oven/microwave (including a new stand-up version), nylon roasting bags and sous-vide bags and even multi-compartment bags.

Sirane recently launched the Bags of Ideas campaign as a way of combining and simplifying all our cooking bags solutions – these include steam-cooking bags, oven/BBQ bags, flavoured cooking bags, nylon roasting bags, sous-vide bags, slow-cooker liners and more.

For more information on any of our cooking bag solutions, contact Jeremy Haydn-Davies at jeremy@sirane.com.

BAGS OF IDEAS: Simplicity and flavour with steam-cooking bags

 Steam-cooking bags can have printed cooking instructions

OUR steam cooking bags allow retailers to send customers home with fresh and tasty food in an easy-to-use packaging format they can put straight in the oven or microwave.

Sirane’s steam-cooking bags allow all the flavours to be sealed in for simple, tasty cooking – perfect for healthy cooking and portion control, without sacrificing flavour. Once sealed by the retailer, the customer just puts the bag in the oven or microwave and cooks – it’s that easy. Both heat-sealable and self-seal versions of the bags are available.

We’ve also recently added a stand-up version of the steam-cooking bags – allowing retailers to pre-pack the bags and present them to the customers in an attractive way.

Jeremy Haydn-Davies, Sirane sales director, said: “Simple healthy steam cooking and straight-to oven or microwave food doesn’t have to sacrifice on flavours like many people think. This way of presenting, retailing and cooking fresh food is becoming very popular.

“The bags are fantastic for fresh fish or meat counters in supermarkets, allowing a whole meal to be sealed in a bag and handed to the customer – it just needs cooking. They’re also great for selling ready-to-cook portions of prepared vegetables in a convenient way.

“Consumers often don’t know what to do with fish, they don’t know how to cook it. Our bags can help increase seafood sales significantly, as you can hand over a piece of fish, in a bag, with a nice sauce – all you need to do is advise how long to cook it for. Not only that but the bag pays for itself, due to the extra price you can charge for the fish.

“Or place some vegetables, such as asparagus or new potatoes, with a flavoured butter – easily transforming a simple portion of vegetables into a tasty side-dish portion.

“People have lots of reasons for wanting to cook steamed food in this way. For some it is the convenience, for some it is for health reasons, for some it could be as simple as portion control and knowing exactly what they’re eating. But for all of them, it can still be tasty.

“And often, when people do cook this way, they find it is a way of cooking stunning food easily. A real advantage of our steam cooking bags is the simplicity of the products.”

“Using a steam-cooking bag retains all the flavours, it allows people to cook quickly and easily with fresh ingredients. Healthy eating and fast food can be combined.”

All the natural flavours of the meat, fish or vegetables are sealed in the bag during cooking, creating a sensational and healthy meal. Flavoured butters and glazes can be added.

The bags are designed to be used safely in a conventional oven at up to 200 degrees celsius, in a microwave - and even in a freezer for subsequent reheating and eating.

Our steam cooking bags can be used as a retail counter bag – but are also available in retail packs so that users can add their own ingredients and use the bags in a way that suits them. We also offer them in individually-packed sachets, allowing the bag to be included as part of a meal kit, for example, and the customers put the food in the bag themselves.

“Sell your fish, poultry or vegetables in a bag or with some bags, the choice is yours,” added Mr Haydn-Davies. “Either way, you’re making it easier for your customers.”

Our steam cooking bags have been developed by Sirane’s engineers and scientists. They are made from very high temperature resistant film, which combines practicality with simplicity. The meal is sealed in using a fold-over flap and the bag becomes odour and leak-proof.

Simon Balderson, Sirane’s MD, said: “Steam cooking bags are not only perfect for home users wanting to create a simple yet tasty meal, but also for retailers wanting to send customers home with a great tasting meal to put straight into the oven or microwave.”

BAGS OF IDEAS - CLICK HERE

BagsofIdeasPresentation 9

  • Oven/BBQ cooking bags - Sira-Cook Supreme

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  • Absorbent meat pads - Dri-Fresh

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  • Absorbent pads for fresh fruit - Dri-Fresh Fresh-Hold

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  • Oven/microwave steam-cooking bags - Sira-Cook Self-Seal

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  • Dividers for better food presentation - Sira-Form non-ovenable boards

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  • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

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  • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

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  • Multi-compartment microwave steam-cooking bags - Sira-Cook Smart-Release

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  • Nylon oven-roasting bags and films - Sira-Cook Siralon

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  • Absorbent fish/seafood crate liners - Dri-Fresh Sea-Fresh SP

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  • Absorbent oven-grill liners - Dri-Fresh Fat-Traps

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  • Thinking-Cooking - Sirane's own retail range

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  • Read our full food packaging catalogue online

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055