AWARD-WINNING: 'Flavour-it' cooking bag wins packaging award at top industry event

Kepak's award-winning packaging solution for smokey pork ribs

AN INNOVATIVE cooking bag from Sirane which flavours the food during the cooking process has helped one food producer grab a top industry award for packaging.

Kepak won the Best Packaging award at the recent Irish Food Awards (Blas na hEireann) for their Irish Smokey BBQ pork ribs which are sold through the Super Valu chain.

The award-winning product uses Sirane’s popular oven/BBQ cooking bag along with a blend of kilned beech and frozen herbs and spices, which are placed in a sachet and then slipped below the bag’s non-stick layer – releasing smoky flavours while the food cooks.

Simon Balderson, Sirane MD, said: “Congratulations to Kepak on a well-deserved award. This is an innovative food packaging solution, and Kepak were one of the first on board… so it is nice to see the concept recognised in this way at a top industry event.

“We’ve got a great range of cooking bag solutions, and this is a fairly simple idea, but one which transforms any cooking bag in to a bag of flavour. Retailers and customers alike are often looking for the same thing in their food – the best possible flavours with the least amount of fuss, so this is a solution which should find favour with everyone.

“This provides a great option for retailers and a very versatile solution. It could be used over the fresh food counter, supplied shipped into store with the flavour sachet already placed in the bag, or could even be used as part of a ‘smoky meal kit’ for home use.

“We’ve some interesting flavours options on offer, so this product has lots of potential - as demonstrated by Kepak. Smoked food is becoming more and more popular, and this is a great way to offer exciting flavours to customers with minimal effort on your part.”

Sirane can offer six flavour combinations as standard: onion, mustard & spices; rosemary, juniper & spices; garlic, ginger & spices; mustard, sweet basil & spices; bay leaf, onion and spices, and juniper, pine cone and spices. However, other flavours can be developed.

There are flavours designed to complement fish, poultry, red meat, shellfish and even game.

The Best Packaging Award topped a great night for Kepak, as they grabbed 11 awards in total at what is one of the most prestigious events in the Irish food industry.

Now in its 10th year, Blas na h’Eireann (Irish Food Awards) is the biggest competition for quality product in Ireland, and more than 400 finalists competed in 130 categories.

The Sira-Cook Supreme bag for oven/BBQ is simple to use, cooks food to perfection. The wood chip sachet blended with dried herbs and spices is placed below the perforated non-stick layer, allowing the flavours to permeate through while the food is cooking.  

Simon Balderson, Sirane managing director, said: “Our popular Sira-Cook Supreme cooking bag has so many potential uses and using the bag as a ‘’bag of flavour’ could really help retailers stand out on the crowded shelves – as demonstrated by the Kepak product.

“It is a foil bag capable of withstanding significant direct heat, allowing for its use on a barbecue as well as in an oven. The food will remain tender, retain all the juices and flavours as well as the goodness. This product is a great idea for meat, poultry and seafood.”

As well as BBQ/oven bags, Sirane manufactures a wide range of other cooking bags including steam-cooking bags for oven/microwave (including a new stand-up version), nylon roasting bags and sous-vide bags and even multi-compartment bags.

Sirane recently launched the Bags of Ideas campaign as a way of combining and simplifying all our cooking bags solutions and our ‘Bags of Flavour’ form a key campaign component.

For more information on any of our cooking bag solutions, contact Jeremy Haydn-Davies at

PRODUCT SPOTLIGHT: Oven-ready absorbent pads


OVEN-READY absorbent pads are ideal if you’re looking to sell meat, poultry or seafood in a standard oven-ready tray – but still need absorbency built in to your packaging.

Sirane’s Dri-Fresh® Supreme™ ovenable pads offer effective absorbency in the pre-packed state, and then they come into their own when the customer cooks. At this point they will absorb the fat and juices released, resulting in cleaner, crispier, healthier food.

Oven-ready absorbent pads are an ideal packaging solution for fish, roast chickens, large joints of meat, Christmas turkeys – any meat, poultry or seafood which might have excessive fats and juices. The product is suitable for use within MAP/skin packaging

Jeremy Haydn-Davies, sales director, said: “Oven-ready pads offer highly effective absorbency during transportation and on the supermarket shelf and then again during cooking, so are perfect for putting under roast chickens, for example, in a tray – as the customer doesn’t need to remove the pad first, everything is ready to cook.

“Oven-ready absorbent pads can also be integrated with barbecue/oven bags, for example, and can even be supplied with enhancements which flavour the food during cooking. Indeed a product using this innovative format won a top industry award last year.”

Dri-Fresh® Supreme™ pads have been designed for use in ovens and grills at up to 200oC and can be supplied in a range of different sizes, colours and absorbencies as needed.

Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and oven-ready/microwaveable products, compostable packaging, films, boards, absorbent pads, and much more.

Other Sirane oven-ready cooking solutions include our oven-ready dividers/boards, steam cooking bags, oven/BBQ bags, nylon roasting bags, flow-wrap nylon packaging and more.

For more information on Dri-Fresh® Supreme™ or any other form of oven-ready packaging, please call Jeremy Haydn-Davies on +44 1952 230055 or email

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055