Meet up with Sirane at Fruit Logistica (and find out more about Life+)

FRUIT Logistica - which runs from February 8-10 – will see the launch of a new packaging system for fresh produce by a company Sirane has been working in partnership with.

Life+ will be formally unveiled by Ilip on the Fruit Logistica Tech Stage on February 9th between 1pm and 2pm during a presentation by the company’s R&D manager.

Simon Balderson, Sirane MD, said: “At the moment we can say no more, Ilip are launching the system at Fruit Logistica, and Sirane is involved. But I would urge anyone at the show who is involved in packaging fresh produce to make sure they go along to the Ilip presentation.”

Sirane sales team members will be visiting the show, and we have some meeting space available for anyone wanting to make an appointment, or we can visit stands.

Anti-microbial absorbent fruit pad technology was Sirane’s major product launch at Fruit Logistica last year – but we’ll also have plenty more to talk about at the Berlin show.

With a range of other fruit & vegetable packaging solutions – including breathable packaging films, ethylene-absorbent labels and absorbent crepe packaging – as well as Sirane Mexico and the Life+ system, there’s plenty of reasons to meet up.

Jeremy Haydn-Davies, sales director, said: “Our ABV technology has got plenty of attention over the last 12 months – and rightly so as it is a terrific step-forward in anti-microbial packaging. However, we’ll have plenty more to talk to any interested companies about, including absorbent pads and breathable and compostable films.

“We’ve got a wide range of absorbent pads suitable for all kinds of fruit and fulfilling all kinds of requirements, including cushioned pads and ethylene absorbent pads.

“ABV is a technology which is added to our absorbent pads, and releases anti-bacterials into the pack, extending shelf-life. It uses a combination of natural bioflavonoids and acids to help extend shelf-life, and is particularly good for berries and other delicate fruits.”

Ilip’s stand at Fruit Logistica is in Hall 3.1, Stand D-07. For more information on any Sirane fresh produce packaging solution, email karl.heggarty@sirane.com or call 01952 230055.

Anti-microbial absorbent packaging gives two days extra shelf-life to diced beef in trials with leading processor

Trials on diced beef showed two extra days shelf-life using anti-microbial absorbent pads

ANTI-MICROBIAL absorbent packaging from Sirane has given diced beef two additional days’ shelf-life in recent trials with one major UK meat processing company.

The independently-run trials showed a two-day increase from nine to 11 days on the shelf-life of the packs containing Sirane’s ABM pads compared to existing packaging.

Sirane’s new Dri-Fresh ABM pads for meat/poultry, contain a blend of natural bio-flavonoids and organic acids which work together to extend shelf-life. Together with the absorbency within the pads, they offer an outstanding level of protection and significant shelf-life extension. The ABM technology is activated by moisture – so only functions when needed.

Simon Balderson, Sirane MD, said: “These results are great, and could result in significant financial savings for the processor in question as two additional days shelf-life is a huge step.

“So much food gets thrown away, and Sirane has been trying to help companies with their food waste reduction targets – ABM is one way meat and poultry packers can achieve this. ABM is a blend of natural ingredients which is incorporated into the absorbent pad.

“The combination of flavonoids which are anti-oxidants and anti-microbial, with organic acids including citric acid and ascorbic acids is harmless, as all elements are found naturally within fruit. It is clean, simple, and effective. Nature itself often has the answers.

“People have tried, and failed, in the past, to make anti-microbial packaging… but the major difference here is the method of delivery. With the anti-microbial integrated into the pad, and activated only when needed, it gets efficiently to the heart of the problem.

“We’re encouraging all our customers to try our ABM technology and run their own trials in their own unique supply-chain conditions, as this is just one of many success stories we’re hearing about, with many reports coming back to us of shelf-life extension.

“Every processor and retailer’s supply chain is different, with different parameters, so we would never say to every retailer ‘you will get two days more’. We’re saying you could get additional shelf-life by using a pad like this, you might even get more than two days extra.”

Our Dri-Fresh ABM pads are part of a range of anti-bacterial and anti-microbial absorbent pad solutions; we also offer ABV pads for fruit and ABS for seafood. These pads work in the same way, but with the blend adjusted to help provide the optimum shelf-life.

They are one of a range of meat and poultry packaging solutions offered by Sirane, including absorbent pads, oven-ready pads, boneguard, oven and microwaveable films & more.

Reducing food waste shot back to the top of many companies’ agenda last year with the launch of Courtauld 2025 – an industry-wide agreement to tackle the problem which sees the UK currently responsible for one fifth of all the wasted food across the EU.

The 10-year agreement hopes to reduce food waste in the UK by 20%, and is targeting all part of the food cycle, from the food producer right through to the consumers.

A 2015 report published by the House of Lords EU committee revealed that retailers only directly account for around 5 per cent of food waste - with consumers causing 42 per cent and producers 39 per cent - but the report argued closer analysis shows retailers have simply developed ways (such as buy-one-get-one-free offers) to make other parts of the supply chain take on the waste they have caused, by cancelled orders, over-ordering or insisting on standards that a significant proportion of a farmer’s crop cannot reach.

For more information, email jeremy@sirane.com. Sirane is exhibiting at Packaging Innovations at Birmingham’s NEC in March. Visit us on our stand – E12.

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