SHROPSHIRE BUSINESS AWARDS: Sirane shortlisted for export award

Sirane is a finalist in the Shropshire Business Awards

SIRANE has been shortlisted for the International Trade Through Export award in the Shropshire Business Awards organised by the Shropshire Chamber of Commerce.

The company now exports across the globe, and earlier this year the food packaging division’s export sales exceeded domestic UK sales for the first time the company’s history.

We’re exporting as far afield as New Zealand, and to countries as varied in size as the US and Liechenstein, with products largely sold into seafood, fruit, meat and retails sectors.

Simon Balderson, Sirane MD, said: “Our export business has been steadily growing for a number of years, and we’ve had a number of people, both as agents/distributors and here in Telford, working hard on introducing our products to new markets overseas.

“We’re now starting to see the fruits of our labour, with well-established regular overseas trade in around 25 countries, and orders also coming in from many more nations.

“Food may be very different across the world, and the supply chains may vary in the way they work, but ultimately the problems experienced are often similar. Effective packaging solutions, shelf-life extension, convenience for the consumer…. everyone wants the same.”

Sirane is also expanding its international presence in other ways. Additional manufacturing is already operational in Antalya, Turkey and Guadalajara, Mexico, and within the next month a third overseas site, close to the Russian capital Moscow will also begin manufacturing.

We also have companies successfully established in South Africa and Poland.

Sirane is an innovative food packaging development-to-manufacture company, with vast expertise in absorbency and material science, selling packaging solutions including absorbent pads, oven and microwave-ready packaging, protective packaging and more.
The company also has a medical division – Enaris – and a horticultural division.

Product developments such as cushioned absorbent pads for soft-fruit and self-seal BBQ cooking bags have helped generate significant interest from overseas buyers.

The Shropshire Business Awards finals will be held on Friday, June 23rd at the International Centre, Telford. 2017 is the 17th time the popular awards have been held.

For more information, call +44 1952 230055 or email

FRUIT PACKAGING: Life+ packaging system for fresh produce wins gold award at Macfrut

Life+ packaging system for fresh produce

AN innovative fruit packaging solution which uses shelf-life extending technology from Sirane was awarded a prestigious gold award at the recent Macfrut show in Italy.

Sirane has been working alongside Italian firm Ilip in creating a complete packaging system – Life+ - which was unveiled at Fruit Logistica in Berlin at the start of the year.

Karl Heggarty, Sirane sales manager for fresh produce packaging, said: “Life+ offers shelf-life extension by combining various elements into one complete packaging solution, including the anti-mist punnet tray, packaging films and absorbent technology.

“We offer the absorbency, with options including anti-bacterial and ethylene absorbency, both of which can have a positive impact on the shelf-life of soft and delicate fruits.

“Macfrut capped a busy few months for the team behind the Life+ project, as since the turn of the year they’ve also been to Fruit Logistica in Berlin and Berry Congress in Rotterdam.

“This award shows how good the product is, and is well deserved by the Ilip team.”

Macfrut, a popular international produce exhibition show, was held in Rimini, Italy, from May 10-12. The Macfrut gold medal, awarded by the L’Informatore Agrario and Cesena Fiera, is awarded by a jury of industry experts for the most significant technical innovations in terms of environmental and economic sustainability and improvement in product quality.

Roberto Zanichelli, Ilip sales and marketing director, said: ““Life+ has been gathering substantial positive reactions from our partners and from the sector in general.

“This is proof of the impact our project will have on product shelf life and on the maintenance of freshness when it comes to delicate products, such as berries, strawberries, cherry-tomatoes and grapes, on which tests have been very successful.”

Sirane manufactures a range of fruit packaging solutions, including absorbent pads, cushioned fruit pads, anti-microbial pads and pads with ethylene absorbency.

We also offer a range of shelf-life extending breathable bags and films.

Sirane also opened additional manufacturing recently in Guadalajara, Mexico, in the heart of the country’s berry growing region – meaning growers can work with a local supplier.

For more information, call Sirane on +44 1952 230055 or email

  • Oven/BBQ cooking bags - Sira-Cook Supreme

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  • Absorbent meat pads - Dri-Fresh

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  • Absorbent pads for fresh fruit - Dri-Fresh Fresh-Hold

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  • Oven/microwave steam-cooking bags - Sira-Cook Self-Seal

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  • Dividers for better food presentation - Sira-Form non-ovenable boards

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  • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

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  • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

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  • Multi-compartment microwave steam-cooking bags - Sira-Cook Smart-Release

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  • Nylon oven-roasting bags and films - Sira-Cook Siralon

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  • Absorbent fish/seafood crate liners - Dri-Fresh Sea-Fresh SP

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  • Absorbent oven-grill liners - Dri-Fresh Fat-Traps

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  • Thinking-Cooking - Sirane's own retail range

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  • Read our full food packaging catalogue online

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055