PACKAGING INNOVATIONS 2017: Turn your oven/BBQ cooking bags into ‘bags of flavour’

Oven/BBQ cooking bags with added flavours

AN OVENABLE cooking bag which uses herbs and spices to flavour the food while cooking is the latest product from innovative food packaging manufacturer Sirane.

Bags of Ideas – a new campaign from Sirane aimed at showcasing our cooking bag solutions – will feature the flavoursome addition to our BBQ/oven cooking bag range: and it is cooking bags which will form the focus of our stand at Packaging Innovations at the NEC, Birmingham, from March 1-2.

The new addition uses a blend of kilned beech mixed with frozen herbs and spices, which are placed in a sachet and slipped below the bag’s siliconized layer.  

Simon Balderson, Sirane MD, said: “We’ve got a great range of cooking bag solutions, and the next step for us is to find ways of making the bags even more innovative. This is a fairly simple idea, but one which transforms a cooking bag in to a bag of flavour.

“This could be a great option for retailers and a very versatile solution. It could be used over the counter with fresh food, supplied shipped into store with the flavour sachet already in the bag, or could even be used as part of a meal kit for the consumer to use.”

The Sira-Cook Supreme bag is simple to use, cooks food to perfection – and can be used in almost any cooking environment, from ovens to barbecues, griddles to hot plates. The wood chip sachet blended with herbs and spices is placed below the perforated non-stick layer, allowing the flavours to come through while the food is cooking.  

Simon Balderson, Sirane managing director, said: “Our new Sira-Cook Supreme cooking bag has so many potential uses – and offers numerous advantages to users. But using the bag as a ‘’bag of flavour’ could really help retailers offer a truly stand-out product.

“It is a foil bag capable of withstanding significant direct heat, allowing for its use on a barbecue as well as in an oven. The food will be tender, retain all the juices and flavours as well as the goodness. This product is great for meat, poultry and seafood.

“For the customer there would be no mess, no smell, and no need to handle the food. The bag can be heat-sealed or folded over, and add genuine value to retail food sales.

“The bag is available in a number of sizes. It comes with a clear top panel – so users can see what’s being cooked – and can be heat-sealed or even supplied as self-seal.

 “We’ve some interesting flavours on offer, with the potential to create bespoke flavours for individual customers, so this product has lots of potential – it is very exciting for us.”

The Sira-Cook Supreme bag comes with a great opening mechanism – when the bag is hot the top surface can be peeled away, leaving the food on a foil base. It can then be stirred, turned if required, allowed to cook for longer and browned, or served directly.

These bags can be supplied in FPS format – folded, packed and sealed – which is an individually-wrapped sachet perfect for use in meal kits and as part of ready meals.

Jeremy Haydn-Davies, sales director for food packaging, said: “The range of sizes offered mean we can offer Sira-Cook Supreme as a solution for numerous products.

“The option to either oven cook or use on the BBQ means you’re not relying on the English weather. But if the sun does come out, using the bags with added flavours could make it the easiest BBQ you’ve ever done…. and whatever you’re cooking there’s a flavour for it.”

We’ve six flavour combinations as standard: onion, mustard & spices; rosemary, juniper & spices; garlic, ginger & spices; mustard, sweet basil & spices; bay leaf, onion and spices, and juniper, pine cone and spices. However, other flavour combinations can be developed.

Sira-Cook Supreme bags are also part of our Thinking-Cooking portfolio – Sirane’s retail kitchen and cooking range – allowing the bags to be stocked as a stand-alone product.

As well as BBQ/oven bags, Sirane manufactures a wide range of other cooking bags including steam-cooking bags for oven/microwave (including a new stand-up version), nylon roasting bags and sous-vide bags and even multi-compartment bags.

Our stand at Packaging Innovations is E12. For more information, contact Jeremy Haydn-Davies at

Wood chips, herbs and spices

Experienced new sales recruit to target cooking bags & films

David Simpson, sales executive, bags & films

SIRANE has recruited an experienced food packaging sales professional with the aim of growing sales of cooking bags and films – both in Europe and further afield.

David Simpson has more than 12 years’ experience in food packaging in both the food service and retail sectors and has worked in various markets including the UK, Europe and North America. David will be working to grow sales within our food packaging division.

David, sales executive, bags & films, said:I have challenged Sirane in the past and have always been impressed with the “Yes, we can do that!” response. I am very excited about the future at Sirane and the opportunities that being part of the Sirane team presents.”

David thrives on a project or challenge so please contact David with your requirements.

David’s first month at Sirane will end at Packaging Innovations, where we are launching our Bags of Ideasa new campaign from Sirane aimed at showcasing cooking bag solutions.

Sirane offers a wide selection of cooking bags & films – from oven to microwave, BBQ to sous-vide and incorporating flavoured cooking bag options – something for everyone!

Bags of Ideas (click here) brings everything together under one banner, in one simple to use catalogue, and helps guide the customer through the process of choosing what works for them.

Simon Balderson, Sirane MD, said: “Bags of ideas, bags of innovation and bags of possibilities. Sirane’s range of cooking bags has it all. Whether you want to steam cook in the oven or microwave, roast in the oven, or have a bag to throw on the BBQ, we can help.

“David’s joined at the perfect time, and we’re very pleased to have him on board. Our range of cooking bags and films is ever-growing, and his knowledge and experience of the trade will help secure business in places where we’re not currently active.

“We can help guide you through the many options we have to help you decide what cooking bag will work best for you. Whether it be a non-stick BBQ bag or a printed steam-cooking bag, a bag with a special vent or a bag with added flavours, you decide.

“The choices can sometimes seem daunting, but we’re here to help you make the right decision, as the right cooking bag can have a hugely positive impact on sales…”

 Sirane manufactures a wide range of versatile cooking bags including non-stick BBQ/oven bags, steam-cooking bags for oven/microwave (including a new stand-up version), nylon roasting bags and sous-vide bags and even multi-compartment microwave bags.

Steam-cooking bags can be supplied with custom printing, as self-seal or heat-seal, and even with a special vent – or in a new version, a stand-up pouch, which is becoming very popular, as it allows for enhanced retail presentation in a grab and go environment.

Nylon roasting bags are a terrific way of selling meat and poultry in a ‘ready to roast’ pack – nylon being the best elevated-temperature oven-ready material of its type on the market.

Packaging Innovations is at the NEC, Birmingham, from March 1-2, 2017. Our stand at the show is E12. David will be part of the Sirane team on the stand for both days. Click here to see our Packaging Innovations page on the official website showguide.

To reach David, contact or call +44 7484 912804.  

  • Oven/BBQ cooking bags - Sira-Cook Supreme

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  • Absorbent meat pads - Dri-Fresh

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  • Absorbent pads for fresh fruit - Dri-Fresh Fresh-Hold

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  • Oven/microwave steam-cooking bags - Sira-Cook Self-Seal

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  • Dividers for better food presentation - Sira-Form non-ovenable boards

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  • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

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  • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

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  • Multi-compartment microwave steam-cooking bags - Sira-Cook Smart-Release

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  • Nylon oven-roasting bags and films - Sira-Cook Siralon

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  • Absorbent fish/seafood crate liners - Dri-Fresh Sea-Fresh SP

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  • Absorbent oven-grill liners - Dri-Fresh Frat-Traps

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  • Thinking-Cooking - Sirane's own retail range

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  • Read our full food packaging catalogue online

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055