AUSPACK: Busy four days for Sirane Australia team as sustainable & innovative packaging hits Auspack

AusPack2019 team

SIRANE’S new Australia team enjoyed a great trade show debut at Auspack – with plenty of interest in our Earth Packaging range and our absorbent products.

The Melbourne show allowed Sirane Australia to meet a whole new audience – as well as a few familiar faces – and for Sirane it was four very busy days.

Sirane Australia opened in the new year, in a bid to take the company’s innovative packaging solutions to new markets in Australia and the wider region – and the expansion project has been led by Stacey Loader and Polly Duffee.

Stacey said: “Our sustainable packaging range was very well received at the show, and we generated a lot of inquiries. Plastic-free packaging is in demand the world over, and Australia proved it is no different in this regard, they want change…

“Sirane has some great products in this area, products which can make a real difference – there’s no surprise we’ve already won two top awards in the UK.

“But there was also plenty of interest in our more traditional ranges, including our absorbent products. Sirane’s available technology, and innovative approach, means we’re able to offer products and solutions that other companies can’t.”

They were joined in Australia for the show by group MD, Simon Balderson, as well as Chris Brent from aDeo, our distribution partners for New Zealand.

Simon Balderson said: “Auspack was a great show, and we were certainly kept very busy. There was a real appetite for sustainable packaging, including our plastic-free Earthpouch and Earthfilm, but also for some of our innovative absorbent products, and our ovenable/microwave packaging including steam-cooking bags.

“We’ve been selling into the Australian market for a few years now, so Sirane Australia, and exhibiting at shows such as this one, was the obvious next step – and Auspack definitely reinforced our decision to open up down under.”

Sirane is an innovative UK-based packaging development-to-manufacture company, specialised in absorbency, ovenable and microwaveable materials, shelf-life extension, microwave susceptor and protective food packaging. We also offer plastic-free packaging, and a wide range of bags, pouches and films.

Sirane’s plastic-free packaging ‘Earthpouch’ recently won a top prize at the UK Packaging Awards – taking first place in the Resource Efficient Pack of the Year category. It’s also won a Green Apple Environment Award.

Now available in standard, barrier and high-barrier, our Earthpouch is ideal for anyone looking to remove unnecessary plastics from their packaging.

It’s also available in reel format for flow-wrap, under the name Earthfilm.

Perfect for a range of dry and moist products – including granolas, porridge oats, grains, health/diet supplements and more – this is a paper-based solution with a heat-sealable coating, which can be pre-formed into a stand-up pouch.

Simon Balderson, Sirane MD, said: “Earthpouch is a plastic-free solution, a paper-based material with a plastic-free coating which is perfect for a range of products. We can supply it with a range of different barriers, to suit your needs.

“If you’re serious about moving away from plastics, then this – and many of the other products in our Earth Packaging range – might be exactly what you’re looking for.”

Earthpouch/Films are a cornerstone of the Earth Packaging range we exhibited – a range of packaging solutions which are all either compostable, sustainable or 100% recyclable. Other products in the Earth Packaging range include our new paper-based absorbent pads – which are both compostable & recyclable, compostable & breathable packaging films, and compostable food packaging boards.

Sirane also offers a wide range of other food packaging solutions – all of which are available through Sirane Australia and were made available on the stand.

Our Dri-Fresh range includes a wide range of absorbent packaging, including standard absorbent pads, odour-absorbent pads, cushioned pads and ovenable pads, and we offer solutions perfect for meat, seafood, fruit and more.

Sirane’s Sira-Cook range includes steam-cooking bags, BBQ & oven bags & nylon roasting-bag materials, with options including stand-up bags, self-seal and heat-seal.

Our other food packaging ranges include Sira-Crisp susceptor-based packaging for crisping food in a microwave, Tuff-Hold boneguard, Sira-Flex papers and films for shelf-life extension, and Sira-Form for better food product presentation.

For more information on Sirane Australia, contact or .

PICTURED: From left, Nathan Balderson (Sirane Australia), Chris Brent (aDeo), Simon Balderson (Sirane Group MD), Stacey Loader (Director, Sirane Australia), Polly Duffee (Director, Sirane Australia), and Frank Lorifino (Sirane Australia).

FARM SHOP & DELI SHOW: Over-the-counter packaging available from our new online store


SIRANE’S packaging supplies for farm-shops, fishmongers and butchers – all available from our new online shop – will be on show at the Farm-Shop and Deli Show 2019.

We launched a new online store in late 2018 offering some of our more popular products including cooking bags, flower packaging and insulated bags – and samples of all the products will be on show on our stand, K71.

Simon Balderson, Sirane managing director, said: “Sirane’s online store has filled a gap by allowing customers looking for smaller quantities to buy online. We have some great products for this sector, and now they can be bought at the click of a button, which will hopefully make it easier for farm-shops etc.

“We’ve added products such as self-seal steam-cooking bags for the oven/microwave, which would be a great counter bag in butchers and farm-shops, oven/BBQ bags, and our popular thermally-insulated bag range.

“We’re also adding our popular award-winning Earthpouch, a plastic-free packaging solution, which will be available as a stand-up pouch in three sizes.

“If you’re looking for packaging for your over-the-counter sales which adds real value to your products, then it will be well worth paying a visit to our stand.

 “Our minimum orders have been set low enough to allow anyone who wants our products to buy them – and we’re hoping the shop will prove very popular.”

Products are divided into four key areas: domestic/home use; food service including farm-shops, delis and catering; medical & healthcare, and horticultural.

Mark Lingard, Marketing Manager, said: “This new online store is a result of a steady stream of inquiries from smaller customers looking to buy. Our minimum orders were always a problem, but this online store allows people to buy what they need, and we’re hoping that at the Farm-Show & Deli Show it will strike a chord.

“Earthpouch is a plastic-free solution, a paper-based material with a plastic-free coating which is perfect for a range of products and could be the ideal packaging for some farm-shops and delicatessens. We’ve repeatedly been asked about supplying a plain pouch for smaller orders, and it will be available very soon.

“If you’re serious about moving away from plastics, then this – and many of the other products in our Earth Packaging range – might be exactly what you’re looking for.”

2018 was a big year for the Earthpouch with some major industry recognition– it won a Green Apple Award, presented at the Houses of Parliament, and it also secured first place at the UK Packaging Awards in the Resource Efficient Pack of the Year category. The Earthpouch was also recognised at the Sustainable Food Awards in Amsterdam, where it finished third in the sustainable packaging category.

One of the questions we’re often asked is ‘how do I fill the pouch?’ We’ve also recently added a pouch-filling line to our offering, the M7, which is compatible with the Earthpouch – and there will be a working machine on our stand.

Simon Balderson added: “It’s a fast, versatile and low-cost option, with lines starting from just £35,000. Single and twin-head machines are available, and they are simple to operate. They also have a small footprint, so are perfect for this sector. There certainly might be companies supplying into farm-shops who will be interested.

“They pack between 15 and 80 bags a minute, and with both manual and auto-fill options, they make a great solution for packaging a whole range of products.”

We’ll also have our Thinking-Cooking range on the stand: Thinking-Cooking offers many of the same products, including nylon roasting bags, BBQ bags etc as well as absorbent fat-trap grill liners, but packaged and branded for retail sale.

The Farm Shop & Deli Show runs next week at the NEC, Birmingham, from April 8-10, 2019. Our stand at the show is K71 – close to the Farm Shop Live theatre.

For more information on our shop, or to buy now, visit No accounts are needed, and free delivery for commercial orders is from just £100. 

For more information, contact Jeremy Haydn-Davies on 01952 230055, email or visit our website which is

  • Award-winning plastic-free packaging solution, the Earthpouch

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  • NEW: Packs for crisping bacon in the microwave - Sira-Cook Crispy Bacon Packs

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  • Thermally-insulated bags - Sira-Therm

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  • Oven/BBQ cooking bags - Sira-Cook Supreme

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  • Absorbent meat pads - Dri-Fresh

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  • Absorbent pads for fresh fruit - Dri-Fresh Fresh-Hold

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  • Oven/microwave steam-cooking bags - Sira-Cook Self-Seal

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  • Dividers for better food presentation - Sira-Form non-ovenable boards

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  • Pouches for food packaging - retort pouches

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  • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

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  • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

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  • Multi-compartment microwave steam-cooking bags - Sira-Cook Smart-Release

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  • Pouches for food packaging - flat and side-gusset pouches

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  • Nylon oven-roasting bags and films - Sira-Cook Siralon

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  • Absorbent fish/seafood crate liners - Dri-Fresh Sea-Fresh SP

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  • Absorbent oven-grill liners - Dri-Fresh Fat-Traps

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  • Thinking-Cooking - Sirane's own retail range

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  • Susceptor can be made into boxes for crisping products such as paninis in a microwave - Sira-Crisp Boards & Sleeves

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055