A smarter solution to microwave cooking

 

Innovative food packaging company Sirane has launched Sira-Cook Smart-Release– a microwave bag with seals that open during cooking allowing for perfect infusion of sauces.

Sira-CookSmart Release is perfect for many foods, including seafood – with perfect tasting fish and sauce in just a matter of minutes thanks to the dual-vent technology.

Coldwater Seafood were one of the first companies to take up Sira-CookSmart-Release – with the innovative bag allowing fish dishes to be sold by retail giant Marks & Spencer.

Ian Beardsall, director of product process and development, said: “Sira-CookSmart-Release is a truly great and cost-effective concept. The seals will only open at certain temperatures, so the food is cooked to absolute perfection in just a few minutes.

“The venting seals on Sira-Cook Smart-Release can be tuned for retailers to meet the cooking requirements of any contents, be it seafood, poultry, or even desserts.”

With Sira-CookSmart-Release food and sauces are kept separate in the packaging – sealed into two compartments. The central dividing seal has been designed to rupture in a controlled way, allowing the mixing of the contents of the two compartments.

A second vent in the main compartment then opens, maintaining pressure in the bag.

M&S has launched three Sira-CookSmart-Release products to date under the tag-line Quick To Cook: Lochmuir Salmon with Watercress; Cod with Parsley and Haddock Mornay.

Jeremy Haydn-Davies, sales director for food packaging, said: “We are expecting significant levels of interest in Sira-CookSmart-Release. Food retailers can now offer stunning food cooked in just a couple of minutes in a microwave.

“Sira-CookSmart-Release is a cost-effective solution to a long-standing problem.”

Sira-CookSmart-Release was among the items on show at the European Seafood Expo in Brussels from April 24-26, and Sirane anticipates high levels of interest in the product.

WHAT THE PRESS HAS BEEN SAYING

Packaging Europe - The smarter way to cook in the microwave with Sirane

Meat Trade Daily News - The smarter way to cook in the microwave

Packaging News - Sirane launches 'sauce infusion' microwave pack

Packaging International.com - Smart Food-infusing microwave bags released

Grocery Trader - The Smarter way to cook in the microwave

Ready Meals Info - Ingenious new microwave bag from Sirane for smart cooking

Focus will be on Sirane at Fruit Focus

 

Sirane's next show, after a busy start to 2012, will be Fruit Focus in Kent on Wednesday, July 25th.

Fruit Focus is one of the UK's biggest fruit-based events - and showcases all aspects of pre-harvest technology, agronomy, machinery and equipment, business information and post-harvest technology through to delivery to the retailer.

Sirane has a number of products perfect for fresh produce transportation and sale, including Dri-Fresh® Resolve® absorbent fruit pads, Dri-Fresh® Fresh-Hold™ fruit pads for enhancing shelf-life and Sira-Flex™ Resolve® - our compostable film for fruit and vegetables which has been in the news recently.

Tests on Sira-Flex™ Resolve® recently revealed extended shelf-life for some fruit and vegetables of between two and five days. Dri-Fresh® Fresh-Hold™ is available with an anti-fungal option (AF) and with ethylene absorbency (EA) or both.

All three items will be on show at Fruit Focus - along with a top secret Sirane development which combines absorbency and cushioning into one pad. Sandra Evans, sales manager for fruit and fresh produce, said: "We can't reveal anything else for the moment, but I can guarantee this new pad will create quite a stir. We expect huge interest."

Fruit Focus takes place at East Malling Research Centre, Kent. For more information, click here

For Sirane, the show follows hot on the heels of the European Seafood Expo in Brussels, Food Ex at the NEC, Birmingham, the CFIA Show in Rennes, the Gulf Food Show in Dubai, the Snack and Sandwich Show in Paris and Fruit Logistica in Berlin in what is proving to be a busy few months for the sales team.

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