Retail range heading for Ludlow Spring Festival

Thinking-Cooking – the new retail range from Sirane – will have a stand at the Ludlow Spring Festival on Sunday, May 12th.

Quality steam cooking bags for the oven or microwave, fresh produce bags offering significant shelf-life extension and slow-cooker liners will be among the range on sale.

The Thinking-Cooking range has been developed by Telford-based food packaging development company Sirane Ltd to allow home users to buy innovative cooking products direct, and to allow smaller retailers to easily add value to their sales.

The range features the popular Si-bag Meal-Maker – which has been sold direct to the public for a while – alongside the Baby & Toddler Meal-Pouch, Fat-Trap, Roasting Bags, Potato-Bakers, Shelf-Life Bags, Deli-Bags, and Slow-Cooker Liners.

“This is a first foray for us into the world of food festivals,” said Ruth Mason, sales executive for Thinking-Cooking. “We’re looking forward to what hopefully should be a busy day.

“It will be great to meet customers face-to-face and explain our products.”

All Thinking-Cooking items either reduce cooking times, cleaning times, or the amount of food thrown out, as well as allowing for healthier food in a simple, convenient way.

“Thinking-Cooking has brought to the kitchen table a number of items which will truly make people’s life easier,” said Ruth. “People will wonder how they ever did without.”

“This range of products is about convenience, simplicity, taste and cutting waste. Whether it is cutting energy bills because your oven is on for an hour less, or cutting down on the washing up, Thinking-Cooking has thought about what will help.

“People lead busy lives, but still want good food. Money is tight in many families, so they want food to last. Thinking-Cooking has looked at problems and found solutions.

“They are also healthy solutions, cooking bags for example help significantly with portion control, Fat-Traps will reduce the amount of fat with items such as sausages.

“Steam cooking can also be a requirement for medical reasons, but being able to find a cooking bag that will still leave the user with a tasty meal has not always been easy.

“We’ll also soon be adding a new product to the range – a barbecue bag which allows meat, poultry, seafood or vegetables to be sold with a marinade or sauce in a bag that the customer can throw straight on the barbecue – or in the oven if the weather turns.”

The Si-bag Meal-Maker is an ovenable or microwaveable cooking bag, which seals in all the juices and flavours and allows healthy eating and fast food to be combined. The Baby & Toddler Meal Pouch will similarly allow healthy food to be cooked fast.

Thinking-Cooking Roasting Bags are available for both turkeys and chickens, and will crisp up the bird perfectly, stop it from drying out, and significantly reduce the cooking time.

Fat-Traps can be used on oven-grills to soak up the fat – healthier food and less cleaning – while Slow-Cooker Liners will also cut down on the hated washing-up.

Fresh: Shelf-Life Bags and Fresh: Deli-Bags will offer significant shelf-life extension, with the Shelf-Life Bags – available in two sizes - suitable for all fresh produce.

Ruth added: “Trials of the Shelf-Life Bags in a commercial environment have shown some astonishing results – shelf-life extension of five days or more. So we thought why not sell the bags directly to home-users, so they can put their own fruit or veg in.”

The bags can be used not only for fresh produce but also for prepared vegetables.

Shelf-life extension of more than eight additional days has been achieved with tomatoes, an additional week with cucumbers, and more than two additional weeks with green beans.

You can follow on Twitter @ThinkingCooking and also at facebook.com/ThinkingCooking

Email ruth@thinking-cooking.com if you would like more information on the range. The full range can be seen – and purchased – from www.thinking-cooking.com

The Ludlow Spring Festival is open from 10am-5pm on Sunday, May 12th.

Sirane incredibly busy at the European Seafood Expo

Sira-Cook Supreme - one of Sirane's innovations that went down well at the European Seafood Expo

INNOVATION drew in the crowds as Sirane enjoyed one of its busiest ever trade shows at the recent European Seafood Expo in Brussels.

Value-added food packaging solutions including microwaveable steam cooking bags, absorbent salmon boards and bags suitable for a barbecue created a huge stir.

Jeremy Haydn-Davies, director of sales for food packaging, said: “The Brussels show was incredible. We often had potential customers queuing up to come and talk.

“Our cooking bag solutions, absorbent liners for transportation and absorbent salmon boards in particular were proving very popular with visitors to the stand.”

One product that really created a buzz was the new Sira-CookTM SupremeTM cooking bag.

Simon Balderson, Sirane managing director, said: “Our new Sira-CookTM SupremeTM cooking bag has so many potential uses – and offers numerous advantages to users.

“It is a foil bag capable of withstanding significant direct heat, allowing for its use on a barbecue as well as in an oven. The food will be tender, retain all the juices and flavours as well as the goodness, and could be sold over the counter in the pack.

“For the customer there would be no mess, no smell, and no need to handle the food. The bag can be heat-sealed or folded over, and add genuine value to retail food sales.”

The Sira-CookTM SupemeTM bag is the latest in a line of innovative cooking bag solutions from Sirane – Europe’s leading packaging development-to-manufacture company – and some of the company’s other cooking bag solutions also proved to be very popular.

Other recent innovations include the Si-bagTM – an oven or microwave bag which can be sealed over the counter, becoming odour proof and leak proof. The bag steam cooks seafood in its own juices in a matter of minutes, and sauces and glazes can be added.

Also popular was the Sira-CookTM Smart-ReleaseTM – a dual-compartment bag for microwave cooking, allowing the product and sauce to be kept separate. Seals open only at a fixed temperature during cooking, allowing for a perfect infusion of seafood and sauce.

Sirane’s absorbent liners for transporting fish – a range that was recently expanded thanks to a new machine significantly speeding up and streamlining the production process – were equally popular.  The Dri-Fresh® Sea-FreshTM range of absorbent liners quickly and effectively absorbs the melting ice and juices released during transportation. The liquid is absorbed and trapped inside the Sea-Fresh liner to prevent spillage and reduce odour.

The machine – designed and built by Sirane’s in-house engineering team – will allow for far greater flexibility in the range, with almost any size or absorbency now available.

Ian Beardsall, director of product & process development: “Our new machine for Sea-FreshTM liners will make us very competitive. With this new pricing, combined with our reputation for quality absorbent products, I’m not surprised there was a high level of interest.

“Sea-Fresh liners are terrific for lining crates of fish, soaking up large amounts of water and fluid from the crates, meaning it arrives at the destination in a much better state.

“The cold crate packed with seafood will remain cold and dry, optimising the condition and appearance – and in many cases the value or saleability - of the fish.”

Click here for Sira-Cook Supreme, click here for the Si-bag, click here for Smart-Release and click here for Seafresh liners

  • Read our guide to absorbency & absorbent products

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  • Read our Bags of Ideas brochure - cooking bag solutions for oven, microwave, BBQ and more

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  • Oven/BBQ cooking bags - Sira-Cook Supreme

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  • Absorbent meat pads - Dri-Fresh

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  • Absorbent pads for fresh fruit - Dri-Fresh Fresh-Hold

    Read more

  • Oven/microwave steam-cooking bags - Sira-Cook Self-Seal

    Read more

  • Dividers for better food presentation - Sira-Form non-ovenable boards

    Read more

  • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

    Read more

  • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

    Read more

  • Multi-compartment microwave steam-cooking bags - Sira-Cook Smart-Release

    Read more

  • Nylon oven-roasting bags and films - Sira-Cook Siralon

    Read more

  • Absorbent fish/seafood crate liners - Dri-Fresh Sea-Fresh SP

    Read more

  • Absorbent oven-grill liners - Dri-Fresh Fat-Traps

    Read more

  • Thinking-Cooking - Sirane's own retail range

    Read more

  • Read our full food packaging catalogue online

    Read more

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055