Innovative food packaging design is heading for Africa as Sirane takes its ever-growing product range into new markets at the continent’s newest trade show.
Sirane, an international packaging design, development and manufacturing company which last year opened offices in South Africa, will exhibit at September’s IFEA in Johannesburg.
Simon Balderson, Sirane MD, said: “It’s been an exceptionally promising start in South Africa, and our presence at the new IFEA show should help us build on that.
“Our international trade is rapidly expanding, and there is tremendous scope for increasing business in Southern Africa. Attending a show such as IFEA was the obvious next step for us, and we’re looking forward to meeting as many people as possible on the stand.”
Sirane Southern Africa operates out of Cape Town – with manufacturing done in the UK - and is headed up by Stacey Loader, who has vast experience in the packaging industry.
Stacey said: “We are extremely excited at the possibilities open to us not just within South Africa, but throughout the emerging African markets as well. We look forward to bringing Sirane's unique and innovative packaging to help invigorate our tired industry.
“We believe that Sirane's products will help revolutionise how we package our fresh produce in this country. From extensive shelf life benefits, to improving the taste and presentation of our food products, the initial response to Sirane's products has been incredibly encouraging, and we are immensely excited with the future prospects of the Sirane Southern Africa and our business journey – which now takes us to IFEA.”
Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and ovenable/microwaveable products, compostable packaging, films, boards, pads, and much more.
Sirane Southern Africa will help make it far easier for African customers to order Sirane products, as the company will have dealt with all the region’s import regulations.
Key international markets for Sirane include packaging for fruit and vegetables, meat and seafood. Other growing markets include over-the-counter cooking bags.
The company also has medical and healthcare, horticultural and industrial divisions.
The inaugural IFEA – Africa’s international food and drink event - takes place at the Sandton Convention Centre, Johannesburg, South Africa from September 18th – 20th.
“Offering the entire food and drink supply chain to Africa, IFEA will ensure that exhibitors come face-to-face with all the key food and retail food service buyers,” said Brad Hook, the IFEA event director, “IFEA is a local event intended to provide South African and African exhibitors with a powerful new platform from which to generate new sales leads and create new business opportunities in a burgeoning pan-African market.”
Sirane will be part of the UK pavilion organised by UK Trade & Investment.
Sirane Southern Africa can be contacted by emailing email@example.com or calling +27 (0)72 997 4360.