Sirane heading to trade show in Johannesburg

Innovative food packaging design is heading for Africa as Sirane takes its ever-growing product range into new markets at the continent’s newest trade show.

Sirane, an international packaging design, development and manufacturing company which last year opened offices in South Africa, will exhibit at September’s IFEA in Johannesburg.

Simon Balderson, Sirane MD, said: “It’s been an exceptionally promising start in South Africa, and our presence at the new IFEA show should help us build on that.

“Our international trade is rapidly expanding, and there is tremendous scope for increasing business in Southern Africa. Attending a show such as IFEA was the obvious next step for us, and we’re looking forward to meeting as many people as possible on the stand.”

Sirane Southern Africa operates out of Cape Town – with manufacturing done in the UK - and is headed up by Stacey Loader, who has vast experience in the packaging industry.

Stacey said: “We are extremely excited at the possibilities open to us not just within South Africa, but throughout the emerging African markets as well.  We look forward to bringing Sirane's unique and innovative packaging to help invigorate our tired industry.  

“We believe that Sirane's products will help revolutionise how we package our fresh produce in this country. From extensive shelf life benefits, to improving the taste and presentation of our food products, the initial response to Sirane's products has been incredibly encouraging, and we are immensely excited with the future prospects of the Sirane Southern Africa and our business journey – which now takes us to IFEA.”

Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and ovenable/microwaveable products, compostable packaging, films, boards, pads, and much more.

Sirane Southern Africa will help make it far easier for African customers to order Sirane products, as the company will have dealt with all the region’s import regulations.

Key international markets for Sirane include packaging for fruit and vegetables, meat and seafood. Other growing markets include over-the-counter cooking bags.

The company also has medical and healthcare, horticultural and industrial divisions.

The inaugural IFEA – Africa’s international food and drink event - takes place at the Sandton Convention Centre, Johannesburg, South Africa from September 18th – 20th.

“Offering the entire food and drink supply chain to Africa, IFEA will ensure that exhibitors come face-to-face with all the key food and retail food service buyers,” said Brad Hook, the IFEA event director, “IFEA is a local event intended to provide South African and African exhibitors with a powerful new platform from which to generate new sales leads and create new business opportunities in a burgeoning pan-African market.”

Sirane will be part of the UK pavilion organised by UK Trade & Investment.

Sirane Southern Africa can be contacted by emailing stacey.loader@sirane.com or calling +27 (0)72 997 4360.

Significantly increasing the shelf-life of mushrooms

Sira-Flex Resolve can significantly enhance the shelf-life of mushrooms

Trials using an innovative packaging film with mushrooms showed a shelf-life increase of seven days – with the potential for even longer shelf-life also on the horizon.

Mushrooms packed with Sira-Flex Resolve® – Sirane’s new range of shelf-life extending bags and films – showed no browning and no condensation following the trials.

Jeremy Haydn-Davies, sales director, said: “This is once again further testament to the unique properties of Sira-Flex Resolve®, and results like this keep coming in.

“We know Sira-Flex Resolve® has some remarkable properties, and we’ve had people running trials around the world, many of whom are now starting to share their results.

“The films worked well in the trials with the breathable pulp-tray punnets that mushrooms are often packed in. There was absolutely no browning, no condensation, and the mushrooms touching the film was not a problem which it is using other types of film.

“We also have a new product coming soon which could extend this shelf-life even further. A new pad is about to be launched by Sirane which will inhibit bacteria growth.

“Supermarket shelves are often full of discounted mushrooms, which are turning brown. These two solutions could help retailers keep their mushrooms fresher for longer.

“With so many retailers having just signed up to the Courtauld 3 Commitment – pledging to significantly reduce food waste – this could be exactly the news they’ve been needing.”

Sirane’s Sira-Flex Resolve® is a unique film which has been developed to have the optimum balance between humidity control and O2 and CO2 permeability.

The permeability is temperature dependant so that the perfect atmosphere is maintained inside the pack even if the storage temperature is variable.

Simon Balderson, Sirane’s managing director, said: “The results are remarkable. There is no condensation on the inside of the film and the product does not dry out.

“The package atmosphere is maintained with the optimum balance of atmospheric gases to prevent degradation. In simple terms, the food lasts longer.

“Shelf life extension of several days and more is achieved for many products. The film is suitable for all types of vegetables including salads as well as many types of fresh fruit.”

The film is a natural bio-polymer made from plants. It is sustainable and fully compostable. The permeability is controlled by the property of the film itself.

Due to the unique structure of the film material, the permeability to humidity, O2 and CO2 is different in each case. This has allowed Sirane’s team of scientists to balance the permeability of each component to achieve the optimum result.

Earlier trials have shown very positive results with many other types of fresh produce.

Last year trials with UK distributors revealed double the shelf-life on brassicas.

In the trials cauliflower and broccoli - which following transportation had been deteriorating after just one day on the shelves - was still in good condition after five days.

The same trials showed an additional two days shelf-life for cabbages, leeks and carrots.

Other very positive findings have been reported in strawberries, green beans, salads and potatoes. Mrs Evans added: “We try to avoid making claims that Sira-Flex Resolve® will achieve a particular level of shelf-life, as there are so many factors.

“What we suggest is that customers try the film in their own food chain, in their own set of conditions, and see what results can be achieved by using Sira-Flex Resolve®.”

Shelf-life extension is a hot topic, especially in the light of the Courtauld Commitment – Phase 3 of which was backed by 45 signatories, including all the major grocery retailers and many leading brand manufacturers, when they signed up to it earlier this month.

Targets include reducing household food and drink waste by 5%, and reducing waste in the grocery supply chain by 3%, as well as delivering better product protection to reduce waste.

Simon Balderson, Sirane’s MD, said: “Courtauld 3 wants retailers to ensure packaging develops and evolves. Not only is it possible to reduce packaging waste significantly, but it’s also possible to reduce food waste significantly with more advanced packaging.

“For many years now that’s what Sirane has been striving to do and we’ve had some major successes in the last 12 month. We’ve already worked on technology that will enable people to move towards achieving the aims of Courtauld 3 and beyond.

“Many companies may look at Courtauld 3 and think it will cost them more money,” said Mr Balderson, “but using more advanced technology can actually save companies money in the long-run, as they’ll get money back from reduced discounting, wastage and returns.”

For more information, visit www.sirane.com or email jeremy@sirane.com

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055