Increase shelf-life on fresh cut produce and cut food wastage

Dividers for fruit and vegetables

Significant shelf-life extension for fresh cut produce can be achieved with innovative bags, pads and films from Sirane – leading to far less food being thrown out.

Sirane’s fresh produce range is perfect for fresh cut fruit and vegetables, offering shelf-life extension, absorbency including ethylene, and punnets for safe transportation.

Jeremy Haydn-Davies, sales director, said: “Food waste is a huge issue – not just in terms of ethics but also in terms of profits. Reducing waste is good for everyone.

“Consumers love the convenience of fresh cut produce, but how much ends up getting thrown away? Cut produce deteriorates quicker with more surface area, and the more vulnerable inside of the fruit exposed. There’s also increased labour costs with cut produce, so the potential losses with food past its sell by date are much higher.”

Significant shelf-life extension of between two and five days has been reported for fruit and vegetables using an innovative new wrapping - Sira-Flex Resolve®.

In UK trials cut cauliflower and broccoli florets - which following transportation had been deteriorating after just one day on the shelves - were still in good condition after five days.

The trials showed an additional two days shelf-life for cabbages, leeks and carrots.

Sirane’s Sira-Flex Resolve® is a new, unique film which has been developed to have the optimum balance between humidity control and O2 and CO2 permeability.

The permeability is temperature dependant so that the perfect atmosphere is maintained inside the pack even if the storage temperature is variable.

Simon Balderson, Sirane’s managing director, said: “The results are remarkable. There is no condensation on the inside of the film and the product does not dry out.

“The package atmosphere is maintained with the optimum balance of atmospheric gases to prevent degradation. In simple terms, the food lasts longer.

“Shelf life extension of several days and more is achieved for many products. The film is suitable for all types of vegetables including salads as well as many types of fresh fruit.”

Sirane recommends trials with all our products, as produce behaves differently depending on the type of fruit or vegetable and the storage conditions which vary tremendously.

Absorbent pads can also help prolong the shelf-life of fresh cut produce.

Our Dri-Fresh® range offers absorbent pads perfect for fresh cut fruit. Pads can absorb excess purge and juices as well as ethylene, helping keep the fruit fresh.

Dri-Fresh® Resolve® pads provides an exceptional absorbent presentation surface for cut fruit whilst ensuring the fruit is allowed to breathe. This is achieved through its specially developed microporous surface allowing air to circulate whilst absorbing excess juices.

Dri-Fresh® Fresh-Hold EA absorbent pads contain an active natural insert which absorbs ethylene released by the fruit during the ripening and ageing process.

Jeremy added: “Ethylene is the most potent agent of fruit and vegetable ageing and its effective absorption has a proven and significant benefit for shelf-life. The technology used is completely natural and safe for food contact.”

Sirane also has dividers for punnets perfect for cut fruit and vegetables. We can provide these dividers with absorbency to take any excess, cushioning the fresh product in the retail pack, which can aid in reducing condensation due to temperature fluctuation.

Whether you are looking for a retail solution or products for catering en masse, Sirane has a solution somewhere in its product range. If we don’t, we’ll develop it for you…


Fresh Plaza - Fresh cut produce gets increased shelf-life


Stunning shelf-life achieved on strawberries with Sira-Flex Resolve

Recent trials undertaken by Sirane have shown the stunning shelf-life extension that is achievable with Sira-Flex™ Resolve®.

The strawberries which were tested were still 'perfect' after seven days - five days past the producer's suggested shelf-life - and indeed were still very much edible after 13 days. Of equal significance was the fact that the strawberries had absolutely no mould on them when the trials were finished.

Jeremy Haydn-Davies, sales director, said: "The trials are yet more evidence of the astonishing shelf-life extending properties of Sira-Flex™ Resolve®. After seven days the strawberries were absolutely perfect and even after 13 days they could still have been sold with a view to eating them straight away.

"Strawberries are notorious for their short shelf-life, so this could be terrific news for strawberry growers across the world.

"It is also a sign of the incredible properties of the film that there was no mould whatseoever. We are now looking at further, even more extensive, trials."

The film has been developed to have the optimum balance between humidity control and O2 and CO2 permeability. The permeability is temperature dependant so that the perfect atmosphere is maintained inside the pack even if the storage temperature is variable.

The film is a natural bio-polymer made from plants. It is sustainable and fully compostable. The permeability is controlled by the property of the film itself.

Due to the unique structure of the film material, the permeability to humidity, O2 and CO2 is different in each case. This has allowed Sirane’s team of scientists to balance the permeability of each component to achieve the optimum result.

Simon Balderson, Sirane MD, said: “This unique structure means we are getting some varied results on shelf-life extension. Because the results are very specific to the conditions, we are finding it difficult to advise on just what the shelf-life extension potential is.

“Where one person might get two days, another might get 10 days, as it depends so heavily on the various factors at play in relation to storage conditions and other variables.

“That is why we just invite people to run trials and assess the benefits for themselves.”

Sira-Flex™ Resolve® will be one of the items on show at Fruit Focus in Kent this week (Wednesday, July 25th). For more information, contact



  • Oven/BBQ cooking bags - Sira-Cook Supreme

    Read more

  • Absorbent meat pads - Dri-Fresh

    Read more

  • Absorbent pads for fresh fruit - Dri-Fresh Fresh-Hold

    Read more

  • Oven/microwave steam-cooking bags - Sira-Cook Self-Seal

    Read more

  • Dividers for better food presentation - Sira-Form non-ovenable boards

    Read more

  • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

    Read more

  • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

    Read more

  • Multi-compartment microwave steam-cooking bags - Sira-Cook Smart-Release

    Read more

  • Nylon oven-roasting bags and films - Sira-Cook Siralon

    Read more

  • Absorbent fish/seafood crate liners - Dri-Fresh Sea-Fresh SP

    Read more

  • Absorbent oven-grill liners - Dri-Fresh Fat-Traps

    Read more

  • Thinking-Cooking - Sirane's own retail range

    Read more

  • Read our full food packaging catalogue online

    Read more

Follow us @SiraneLtd...

    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055