Barbecue bags and 'bubble pad' for the IFE

A ‘BUBBLE pad’ for protecting soft fruit and a barbecue bag will be among Sirane’s new innovations on show at a major food show in the capital later this month.

IFE in London later this month follows 12 months of expansion which has seen a new manufacturing facility open in Turkey and Sirane’s Middle Eastern and Southern African offices opened for business, along with a number of new agents being taken on.

Sirane is the leading packaging development-to-manufacture company in Europe, with a high level of expertise in areas including shelf-life and absorbency.

Jeremy Haydn-Davies, sales director for food packaging, said: “We’ll be taking our full product range to IFE this year, from absorbent meat pads to innovative cooking bags, shelf-life extending bags to susceptors. Some of our more eye-catching recent innovations will also be shown, including Soft-hold, a ‘bubble pad’ for protecting soft fruit.

“Soft-hold is a brand new product for Sirane which combines absorbency with cushioning, with ethylene absorbency and anti-fungal treatment also available. Feedback from Fruit Logistica in Berlin earlier this year was very positive – soft fruit packers loved it.

“IFE will also see the launch of our new barbecue bag. The Sira-Cook Barbecue Bag is also ovenable – with might be an advantage with the unreliable British climate – and allows a product and sauce to be thrown on the barbecue. Simple product, stunning taste.

“Imagine a retailer being able to sell a steak with a sauce inside a bag that the user will be able to cook directly on a barbecue – that’s what the Barbecue Bag will offer.”

The International Food and Drink Event (IFE) is held at the ExCeL Arena from March 17-20.

Meat pads on show will include Dri-FreshTM Fresh-HoldTM, a pad which led to a 9% drop in returns at one UK supermarket having solved the problem of containment odour in vac-packed meat. Other pads will include absorbent pads for meat, seafood and fruit.

Another product on show will be Sira-FlexTM Resolve® - a film with incredible shelf-life extending properties which has caused a bit of a global stir. The film, also available in a bag format, has been shown to add five days or more additional shelf-life to some fresh produce.

Sira-FlexTM Resolve® is made from a natural bio-polymer – so is fully bio-degradable. The film’s astonishing qualities mean it self-regulates the conditions inside the pack. The perfect atmosphere is maintained inside the pack even if the storage temperature is variable.

MD Simon Balderson said: “Shelf-life extension is the holy grail for the fruit and vegetable industry. A huge amount of food is wasted because it goes off before it is eaten.

“This is a big issue in the Middle East, where the extreme heat makes it harder to keep produce fresh. Using this film could reduce the amount of food waste and reduce costs. We can make it more likely that the consumer will get a quality product in great condition.”

Sirane also produces a growing range of cooking bags, which are perfect for cooking meat, seafood, vegetables or fruit-based desserts in a conventional oven or a microwave.

These bags include Sira-CookTM Self-SealTM, Smart-Release and the Si-bagTM.

Jeremy Haydn-Davies, director of sales for food packaging, said: “We’re finding interest increasing in cooking bags.  The bags are great products, which have so many uses - straight-to oven or microwave food doesn’t have to sacrifice on flavours.

“The cooking bags retain all the flavours, and allow people to cook quickly and easily with fresh ingredients. They are great for over-the-counter retail, allowing customers to take home packaging which simply needs cooking. We also have our Smart-ReleaseTM, a dual-compartment bag which allows for perfect infusion of sauce and ingredients.

“Finally, Sirane’s Self-Seal bag won a top award in the UK last year – best innovation at the Fish & Supermarket Awards 2012 having been entered by Asda, proof it is great product.”

Email or call +44 1952 230055 for an appointment. Sirane is at Stand N3256.

Sirane is a highly innovative packaging product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. Specialisms include absorbency and cooking bags

First trip to North America's largest seafood show

Sirane will exhibit at Boston Seafood Show

Food packaging innovators Sirane is exhibiting its ever-growing product range at North America’s largest seafood show for the first time next month.

The UK-based packaging design and manufacturing company will head to the Boston Seafood Show (March 10-12), with a stand in Seafood Processing America.

Jeremy Haydn-Davies, sales director, said: “Sirane has some great innovations for packaging and cooking seafood, and we will be presenting them to the North American market for the first time at Seafood Processing America.  

“I am confident the products we can offer will be very well received, as we are taking a whole new level of innovation to the North American seafood industry.” 

Recent innovations include the Si-bag™, a cook-in bag which allows all the flavours to be sealed in for simple, tasty cooking - perfect for creating seafood-based recipes. It is aimed at both individuals cooking at home looking for a quick but tasty meal, and at over-the-counter retailers, who can send customers home with a ‘meal in a bag’.

The cook-in bag is designed to be used safely in a conventional oven up to 200 degrees celsius, in a microwave - and even in a freezer for subsequent reheating.

All of the natural flavours of the contents – be it meat, fish or vegetables - are sealed in the bag during cooking, creating a sensational and healthy meal.

Another innovation that will be shown at the seafood expo is Sira-CookSmart-Release, a microwave bag with seals that open during cooking, allowing for perfect infusion of sauces. Sira-Cook Smart Release is perfect for seafood ready meals – with perfect tasting fish and sauce in just a matter of minutes.

Simon Balderson, managing director, said: “Sira-CookSmart-Release is a unique and cost-effective concept. The seals only open at pre-set temperatures, so food is cooked to absolute perfection in a matter of minutes.

“The venting seals on Sira-CookSmart-Release can be tuned for retailers to meet the cooking requirements of any contents - seafood, poultry, or even desserts.”

Also on show will be the company’s range of absorbent packaging for fish and seafood – Dri-Fresh™ Sea-fresh™ - which have been designed to quickly and effectively absorb any juices released during transportation.

“Sirane has a high level of expertise in absorbency,” added Jeremy, “and the products have been developed and refined over a number of years. We can offer products that are tried and tested, and perfect for anyone transporting seafood.”

The company will aim to build on its growing reputation in North America, having exhibited its fresh produce range for two years at the popular Fresh Summit.

At Boston, Sirane can be found in Seafood Processing America at Stand 1881. If you would like to make an appointment, email

Sirane will also visit the European Seafood Expo in Brussels from April 22nd to 25th.

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055