Europe’s premier packaging solutions company, Sirane Ltd, is celebrating a rush of food packaging interest for its latest cook-in packaging innovation, Sira Cook.
Jeremy Haydn Davies, Director of Sirane’s Food Packaging Division says that ‘we gave Sira Cook an preliminary airing at Foodex in March, and even before its formal launch we have already produced hundreds of thousands of units – primarily for the seafood industry.’
This new product – a world first for chilled food - is likely to give Sirane cause for investment in new lines of machinery to match the expected demand. ‘Even by our own standards of innovation,’ says Haydn Davies, ‘Sira Cook has grabbed the imagination of the retailing and food sector for a number of reasons.’
Sira Cook is an elevated-temperature resistant film that cooks the product inside – fish, vegetables or boneless meat together with marinades – in its own juices. ‘The quality of the resulting food – suitable for microwave or conventional oven – is exceptional,’ says Haydn Davies. ‘Trials in our own kitchens – and at home – have shown that we can sell the merits of Sira Cook on superior cook-in performance alone.