Sirane’s unique packaging and cooking solutions have been going down a storm at Boston Seafood Show – particularly the company’s range of cooking bags.
High-barrier solutions – offering additional shelf-life as well as the ease of being able to pop the bag straight in the oven or microwave – have proven very popular.
Jeremy Haydn-Davies, sales director for food packaging, said: “Our high-barrier cooking bag solutions are proving very attractive to the North American markets. There has been a high level of interest, with people able to see very easily how we will help their business.
“When you’re transporting seafood long distances even a few additional days shelf-life can be critical, and when you add in the ability to cook the bags they become great products.
“We knew we had a great product, and it is great to see others equally enthusiastic.”
Sirane has targeted the US and Canada as a key potential market, and is using the popular show to showcase a range of highly innovative products, including ovenable and microwaveable cooking bags and absorbent liners.
The UK-based packaging design and manufacturing company is at Boston Seafood Show until March 12th, with a stand in Seafood Processing America – Stand 1181 – and the company will look to take that interest forward at April’s European Seafood Expo.
Jeremy Haydn-Davies, sales director, said: “We have been presenting some great innovations that are completely new to the North American market for the first time at Seafood Processing America. We have a number of products that are perfect for all types of seafood, and visitors have been able to see real added value potential.
“We have brought a whole new level of innovation to the North American seafood industry and people have appreciated that. Whether it is an ovenable solution, a microwaveable option, a self-seal counter bag or absorbent liners, Sirane has numerous answers.
“Another new product on show – the Barbecue Bag – is also attracting a lot of attention. This is a bag which can be heat-sealed with contents inside, and thrown on a barbecue or cooked in an oven, and offers seafood retailers something completely different.”
Recent Sirane innovations include the Si-bag™, a cook-in bag which allows all the flavours to be sealed in for simple, tasty cooking - perfect for creating seafood-based recipes. It is aimed at both individuals cooking at home looking for a quick but tasty meal, and at over-the-counter retailers, who can send customers home with a ‘meal in a bag’.
The cook-in bag is designed to be used safely in a conventional oven up to 200 degrees celsius, in a microwave - and even in a freezer for subsequent reheating.
Another innovation shown at the seafood expo is Sira-Cook™ Smart-Release™, a microwave bag with seals that open during cooking, allowing for perfect infusion of sauces - perfect for seafood ready meals, with perfect tasting fish and sauce in just a matter of minutes.
The company’s tried-and-tested range of absorbent packaging for fish and seafood was also offered – Dri-Fresh™ Sea-fresh™ - products which have been designed to quickly and effectively absorb any juices released during transportation.
“Sirane has a high level of expertise in absorbency,” added Jeremy, “and the products have been developed and refined over a number of years. We can offer products that are tried and tested over many years, and are perfect for anyone transporting seafood.”
“But Sirane is also a development company. If you’ve a packaging problem but don’t know where to begin in finding a solution, Sirane could be the answer you’ve been looking for.”
Sirane will visit the European Seafood Expo in Brussels from April 22nd to 25th – Stand 4-5838 – if you would like to make an appointment, email email@example.com