News | Sirane food packaging

Bags of interest at seafood show in high-barrier solutions

Cooking bag solutions for seafood & fish

Sirane’s unique packaging and cooking solutions have been going down a storm at Boston Seafood Show – particularly the company’s range of cooking bags.

High-barrier solutions – offering additional shelf-life as well as the ease of being able to pop the bag straight in the oven or microwave – have proven very popular.

Jeremy Haydn-Davies, sales director for food packaging, said: “Our high-barrier cooking bag solutions are proving very attractive to the North American markets. There has been a high level of interest, with people able to see very easily how we will help their business.

“When you’re transporting seafood long distances even a few additional days shelf-life can be critical, and when you add in the ability to cook the bags they become great products.

“We knew we had a great product, and it is great to see others equally enthusiastic.”

Sirane has targeted the US and Canada as a key potential market, and is using the popular show to showcase a range of highly innovative products, including ovenable and microwaveable cooking bags and absorbent liners.

The UK-based packaging design and manufacturing company is at Boston Seafood Show until March 12th, with a stand in Seafood Processing America – Stand 1181 – and the company will look to take that interest forward at April’s European Seafood Expo.

Jeremy Haydn-Davies, sales director, said: “We have been presenting some great innovations that are completely new to the North American market for the first time at Seafood Processing America. We have a number of products that are perfect for all types of seafood, and visitors have been able to see real added value potential.

“We have brought a whole new level of innovation to the North American seafood industry and people have appreciated that. Whether it is an ovenable solution, a microwaveable option, a self-seal counter bag or absorbent liners, Sirane has numerous answers.

“Another new product on show – the Barbecue Bag – is also attracting a lot of attention. This is a bag which can be heat-sealed with contents inside, and thrown on a barbecue or cooked in an oven, and offers seafood retailers something completely different.”

Recent Sirane innovations include the Si-bag™, a cook-in bag which allows all the flavours to be sealed in for simple, tasty cooking - perfect for creating seafood-based recipes. It is aimed at both individuals cooking at home looking for a quick but tasty meal, and at over-the-counter retailers, who can send customers home with a ‘meal in a bag’.

The cook-in bag is designed to be used safely in a conventional oven up to 200 degrees celsius, in a microwave - and even in a freezer for subsequent reheating.

Another innovation shown at the seafood expo is Sira-CookSmart-Release, a microwave bag with seals that open during cooking, allowing for perfect infusion of sauces -  perfect for seafood ready meals, with perfect tasting fish and sauce in just a matter of minutes.

The company’s tried-and-tested range of absorbent packaging for fish and seafood was also offered – Dri-Fresh™ Sea-fresh™ - products which have been designed to quickly and effectively absorb any juices released during transportation.

“Sirane has a high level of expertise in absorbency,” added Jeremy, “and the products have been developed and refined over a number of years. We can offer products that are tried and tested over many years, and are perfect for anyone transporting seafood.”

“But Sirane is also a development company. If you’ve a packaging problem but don’t know where to begin in finding a solution, Sirane could be the answer you’ve been looking for.”

Sirane will visit the European Seafood Expo in Brussels from April 22nd to 25th – Stand 4-5838 – if you would like to make an appointment, email

Take the chance to meet up at CFIA in Rennes

Sirane is currently exhibiting at this year’s CFIA Expo in Rennes, France.

Veronique Richard, French Business Manager, said: "We've taken our full product range, from absorbent meat pads to innovative cooking bags, shelf-life extending bags to susceptors, to offer them into the French market. We've enjoyed CFIA in previous years, and hopefully this year will be just as successful.

”We’ve some new innovations on show, including the ‘bubble pad’ for soft-fruit – a new absorbent pad which offers cushioning and absorbency, giving maximum protection - and the Barbecue Bag, a cooking bag which can be used in the oven or quite literally sealed and thrown on the barbecue.

“We’ll also be showing our existing range of ovenable and microwaveable cooking bag solutions, non-stick roasting bags as well as many other great food packaging solutions.”

Sirane is the leading packaging development-to-manufacture company in Europe, with a high level of expertise in food packaging areas including shelf-life and absorbency.

One innovation last year – an odour absorbent pad for vac-packed meat – led to a 9% drop in returns at one UK supermarket, while a cooking bag used by Asda for its Chicken With Tikka Spiced Butter won the innovation prize at the Supermarket & Fish Awards.

CFIA is held in Rennes from March 12th to 14th. Email Sirane can be found in Hall 2 and Stand F2.

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    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055