Experienced new sales recruit to target cooking bags & films

David Simpson, sales executive, bags & films

SIRANE has recruited an experienced food packaging sales professional with the aim of growing sales of cooking bags and films – both in Europe and further afield.

David Simpson has more than 12 years’ experience in food packaging in both the food service and retail sectors and has worked in various markets including the UK, Europe and North America. David will be working to grow sales within our food packaging division.

David, sales executive, bags & films, said:I have challenged Sirane in the past and have always been impressed with the “Yes, we can do that!” response. I am very excited about the future at Sirane and the opportunities that being part of the Sirane team presents.”

David thrives on a project or challenge so please contact David with your requirements.

David’s first month at Sirane will end at Packaging Innovations, where we are launching our Bags of Ideasa new campaign from Sirane aimed at showcasing cooking bag solutions.

Sirane offers a wide selection of cooking bags & films – from oven to microwave, BBQ to sous-vide and incorporating flavoured cooking bag options – something for everyone!

Bags of Ideas (click here) brings everything together under one banner, in one simple to use catalogue, and helps guide the customer through the process of choosing what works for them.

Simon Balderson, Sirane MD, said: “Bags of ideas, bags of innovation and bags of possibilities. Sirane’s range of cooking bags has it all. Whether you want to steam cook in the oven or microwave, roast in the oven, or have a bag to throw on the BBQ, we can help.

“David’s joined at the perfect time, and we’re very pleased to have him on board. Our range of cooking bags and films is ever-growing, and his knowledge and experience of the trade will help secure business in places where we’re not currently active.

“We can help guide you through the many options we have to help you decide what cooking bag will work best for you. Whether it be a non-stick BBQ bag or a printed steam-cooking bag, a bag with a special vent or a bag with added flavours, you decide.

“The choices can sometimes seem daunting, but we’re here to help you make the right decision, as the right cooking bag can have a hugely positive impact on sales…”

 Sirane manufactures a wide range of versatile cooking bags including non-stick BBQ/oven bags, steam-cooking bags for oven/microwave (including a new stand-up version), nylon roasting bags and sous-vide bags and even multi-compartment microwave bags.

Steam-cooking bags can be supplied with custom printing, as self-seal or heat-seal, and even with a special vent – or in a new version, a stand-up pouch, which is becoming very popular, as it allows for enhanced retail presentation in a grab and go environment.

Nylon roasting bags are a terrific way of selling meat and poultry in a ‘ready to roast’ pack – nylon being the best elevated-temperature oven-ready material of its type on the market.

Packaging Innovations is at the NEC, Birmingham, from March 1-2, 2017. Our stand at the show is E12. David will be part of the Sirane team on the stand for both days. Click here to see our Packaging Innovations page on the official website showguide.

To reach David, contact david.simpson@sirane.com or call +44 7484 912804.  

PACKAGING INNOVATIONS 2017: Anti-microbial absorbent pads offer significant shelf-life extension

Anti-microbial absorbent pads for meat, seafood and fruit

ANTI-MICROBIAL absorbent packaging which can significantly extend the shelf-life of meat, poultry, seafood and fruit will be on show at Packaging Innovations 2017 at the NEC.

The innovative packaging solution from Sirane has given diced beef two additional days’ shelf-life in recent trials with one major UK meat processing company, and the trade show in Birmingham will be a great chance to find out more about this unique product.

The independently-run trials showed a two-day increase from nine to 11 days on the shelf-life of the packs containing Sirane’s ABM pads compared to existing packaging. These trials are just one of many successful trials taking place using a variety of products.

Sirane’s Dri-Fresh ABM pads for meat/poultry, contain a blend of natural bio-flavonoids and organic acids which work together to extend shelf-life. Together with the absorbency within the pads, they offer an outstanding level of protection and significant shelf-life extension. The ABM technology is activated by moisture – so only functions when needed.

Simon Balderson, Sirane MD, said: “These results are great, and could result in significant financial savings for the processor in question as two additional days shelf-life is a huge step. At Packaging Innovations we’d love to get the chance to explain more to people.

“So much food gets thrown away, and Sirane has been trying to help companies with their food waste reduction targets – ABM is one way meat and poultry packers can achieve this. ABM is a blend of natural ingredients which is incorporated into the absorbent pad.

“The combination of flavonoids which are anti-oxidants and anti-microbial, with organic acids including citric acid and ascorbic acids is harmless, as all elements are found naturally within fruit. It is clean, simple, and effective. Nature itself often has the answers.

“People have tried, and failed, in the past, to make anti-microbial packaging… but the major difference here is the method of delivery. With the anti-microbial integrated into the pad, and activated only when needed, it gets efficiently to the heart of the problem.

“We’re encouraging all our customers to try our AB technology and run their own trials in their own unique supply-chain conditions, as this is just one of many success stories we’re hearing about, with many reports coming back to us of shelf-life extension.

“Every processor and retailer’s supply chain is different, with different parameters, so we would never say to every retailer ‘you will get two days more’. We’re saying you could get additional shelf-life by using a pad like this, you might even get more than two days extra.”

Our Dri-Fresh ABM pads are part of a range of anti-bacterial and anti-microbial absorbent pad solutions; we also offer ABV pads for fruit and ABS for seafood. These pads work in the same way, but with the blend adjusted to help provide the optimum shelf-life.

Cooking bags are another area of specialism for Sirane and Bags of Ideasa new campaign from Sirane aimed at showcasing our varied cooking bag solutions – will form the other main focus of our stand at Packaging Innovations which runs from March 1-2.

Sirane offers a wide selection of cooking bags – from oven to microwave, BBQ to sous-vide and incorporating flavoured cooking bag options – there’s something for everyone.

Bags of Ideas brings everything together under one banner, in one simple to use catalogue, and helps guide the customer through the process of choosing what works for them.

Simon Balderson, Sirane MD, said: “Bags of ideas, bags of innovation and bags of possibilities. Sirane’s range of cooking bags has it all. Whether you want to steam cook in the oven or microwave, roast in the oven, or have a bag to throw on the BBQ, we can help.

“We can help guide you through the many options we have to help you decide what cooking bag will work best for you. Whether it be a non-stick BBQ bag or a printed steam-cooking bag, a bag with a special vent or a bag with added flavours, you decide.

“The choices can sometimes seem daunting, but we’re here to help you make the right decision, as the right cooking bag can have a hugely positive impact on sales…”

As well as BBQ/oven bags, Sirane manufactures a wide range of other cooking bags including steam-cooking bags for oven/microwave (including a new stand-up version), nylon roasting bags and sous-vide bags and even multi-compartment bags.

For more information, visit www.sirane.com or email jeremy@sirane.com. Sirane is exhibiting at Packaging Innovations at Birmingham’s NEC in March. Visit us on our stand – E12.

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