Sirane MD speaking at Future Food supply chain event

SIRANE MD Simon Balderson will deliver a speech on Sirane’s growth as a company at a ‘Future Food’ supply chain event at Wolverhampton University later this month.

The event – organised by Lloyds Bank, The University of Wolverhampton and Telford & Wrekin Council – has been organised to ‘stimulate and inform all businesses in the farm to fork supply chain’ and is being held at the University’s Telford campus on April 28.

It is one of a series of events organised under the Marches Growth Hub banner – which is dedicated to helping business across Shropshire, Herefordshire & Worcestershire grow, and ensuring that all the necessary advice and resources is readily available.

Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and oven-ready/microwaveable products, compostable packaging, films, boards, pads, and much more. As well as food packaging, the company has three additional divisions: medical & healthcare; horticultural & industrial.

In little more than a decade, the company has grown to become a major supplier of innovative packaging into the food trade, with additional manufacturing in Turkey and Mexico, warehousing in South Africa, and agents all across the world.

In a constantly evolving and ever-demanding industry, Sirane is currently at the forefront of antimicrobial technology in food packaging, but also continues to develop numerous packaging technologies including absorbent packaging, oven/microwave packaging, packaging which offers extra shelf-life and more. Things never stay static.

He said: “The food sector is probably the most demanding industrial and commercial environment of all. Constantly changing, hugely complicated, geographically diverse and moving at breakneck speed, it is difficult to imagine a more challenging and exciting area with which to be involved. Fresh challenges are thrown up almost daily.

“Sirane was founded with the aim of bringing a new level of innovation and service to the industry, and although food packaging is challenging, we simply love a challenge. If there’s a problem, there’s invariably a solution, and we use our expertise to find it.”

Simon will talk about Sirane’s growth from a single unit in Telford to being an international company exporting all over the world with a workforce of more than 100.

Other speakers include Rhys Herbert, a senior macroeconomist for Lloyds Bank, who will give an insight into the global market perspective of the food industry, and Harper Adams University’s Simon Thelwell who will talk on ‘The Dimension of Innovation’.

For more information on Sirane visit or call +44 01952 230055.

SEAFOOD EXPO GLOBAL/IFFA: Fantastic wood-smoked flavour from the oven or BBQ with our 'Smoking Bags'

BBQ/Oven bags with enhanced wood chips

A STUNNING ‘wood-smoked’ meal cooked in the oven or on the BBQ – one cooking bag from Sirane truly offers retailers the chance to offer customer bags of flavour -and there's a chance to see for yourselves as we'll be exhibiting this product, among others, at the forthcoming Seafood Expo Global (April 26-28) and IFFA (May 7-12) trade shows.

The Sira-Cook Supreme bag is simple to use, cooks food to perfection – and can be used in almost any cooking environment, from ovens to barbecues, griddles to hot plates.

And anyone heading for either Brussels of Frankfurt who is looking to sell a product with a real difference could look at our ‘smoking bag’ – a Sira-Cook Supreme bag in which a wood chip sachet enhanced with liquid smoke has been placed below the perforated non-stick layer, allowing the flavours to come through. 

Simon Balderson, Sirane managing director, said: “Our new Sira-Cook Supreme cooking bag has so many potential uses – and offers numerous advantages to users. But using the bag as a ‘smoking bag’ could really help retailers offer a truly stand-out product.

“It is a foil bag capable of withstanding significant direct heat, allowing for its use on a barbecue as well as in an oven. The food will be tender, retain all the juices and flavours as well as the goodness, and could be sold over the counter in the pack.

“For the customer there would be no mess, no smell, and no need to handle the food. The bag can be heat-sealed or folded over, and add genuine value to retail food sales.

“The bag is available in a number of sizes and in a standard and non-stick version. It comes with a clear top panel – so users can see what’s being cooked – and can be heat-sealed.

“The non-stick layer also means we can offer a ‘smoking bag’ – an oven/BBQ bag with a sachet of wood chips which gives the food a wonderful natural smoky flavour. We’ve spent time perfecting the process, to make sure the flavours are strong and the taste the same as if wood smoked – and so we’ve developed a process which enhances the wood chips.

“It’s perfect for seafood meat and poultry – anyone looking to supply fresh food or ready meals with a difference and offer truly great flavours way that is easy for the consumer. Find our stand in either Brussels or Belgian to discover more about this great product, or indeed any of our packaging solutions.

The Sira-Cook Supreme bag comes with a great opening mechanism – when the bag is hot the top surface can be peeled away, leaving the food on a foil base. It can then be stirred, turned if required, allowed to cook for longer and browned, or served directly.

It is perfect for meat, fish, poultry and vegetables – anything that can be cooked in an oven or on a barbecue can be cooked in this bag – and it means people will no longer have to cook separately for meat-eaters and vegetarians, as the bags can sit side by side.

Jeremy Haydn-Davies, sales director for food packaging, said: “The range of sizes offered mean we can offer Sira-Cook Supreme as a solution for numerous products.

“Smoked food is very popular – and can be incredibly tasty – and this is a great way to offer customers the experience of wood-smoked food without any of the hassle. This method of cooking is very popular in the United States, it could be just as popular elsewhere.

“This method, using enhanced wood chips, means it is not only a BBQ product, the same wood-fired flavours can be created whichever cooking method is used.”

Sira-Cook Supreme bags are also part of our Thinking-Cooking portfolio – Sirane’s retail kitchen and cooking range – allowing the bags to be stocked as a stand-alone product.

Email or call 0044 1952 230055 for more information or to make an appointment for either show.

Sirane is a highly innovative packaging product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. Specialisms include absorbency and cooking bags. Our stand at Seafood Expo Global is 4-5803, while at IFFA we can be found in Hall 1, Stand H-39.

  • Read our guide to absorbency & absorbent products

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  • Read our Bags of Ideas brochure - cooking bag solutions for oven, microwave, BBQ and more

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  • Oven/BBQ cooking bags - Sira-Cook Supreme

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  • Absorbent meat pads - Dri-Fresh

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  • Absorbent pads for fresh fruit - Dri-Fresh Fresh-Hold

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  • Oven/microwave steam-cooking bags - Sira-Cook Self-Seal

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  • Dividers for better food presentation - Sira-Form non-ovenable boards

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  • Absorbent pads for wet-cheeses - Dri-Fresh Fresh-Hold

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  • Deli-bags for keeping food fresh - Sira-Flex Deli-Bags

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  • Multi-compartment microwave steam-cooking bags - Sira-Cook Smart-Release

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  • Nylon oven-roasting bags and films - Sira-Cook Siralon

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  • Absorbent fish/seafood crate liners - Dri-Fresh Sea-Fresh SP

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  • Absorbent oven-grill liners - Dri-Fresh Fat-Traps

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  • Thinking-Cooking - Sirane's own retail range

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  • Read our full food packaging catalogue online

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055