Successful first IPPE show for Sirane North America

SIRANE has just returned from a very successful first IPPE show as Sirane North America begins to look at new markets and new opportunities across the region.

IPPE – the International Production & Processing Expo – ended in Atlanta, Georgia last Friday. The three-day show is an amalgamation of three successful shows, including the former International Poultry Expo and the International Meat Expo.

More than 1,100 exhibitors and an estimated 25,000 visitors make it one of the biggest trade shows dedicated to the meat and poultry sector held anywhere in the world.

Adam Green, president of Sirane North America, and Sirane MD Simon Balderson were among the people on our stand representing Sirane North America at the show.

Simon Balderson said: “As anticipated, absorbency and oven-ready packaging were two of the areas of food packaging that generated a high level of interest at the show. These are two areas in which Sirane has a significant level of expertise and can make a difference.

“We have a wide range of absorbent products perfect for meat and poultry packaging, including odour-absorbing pads for meat and poultry and anti-bacterial pads.

“While the IPPE show was not the busiest trade show we’ve attended by a long way, the potential leads we made from the visitors to our stand were all excellent. The people we did see were hungry for new ideas, new innovative packaging solutions – and like all producers, if they can see a way to reduce returns and wastage, and save money, they are interested.”

Products shown included Dri-Fresh Fresh-Hold OA pads - suitable for packaging many meats, including lamb, pork, gammon, beef & poultry. The pads combine standard absorbency with odour absorbency, and stop customers wrongly believing food is off due to unpleasant smells; food returned to the store can cost the industry millions of pounds a year.

Sirane’s Dri-Fresh® absorbent pads combine easy handling and excellent appearance to provide cost-effective absorption for food packages, particularly for meat, seafood & poultry.

Adam Green, president of Sirane North America, said: “Sirane’s absorbent pads can make a big difference in packed meat, poultry and seafood, and many of the visitors to our stand could see that, they could see how it would help their business – the food arrives with the end user in a much better condition, and its on-the-shelf appearance is much more attractive.

“These products have made a significant difference to the way many packers and retailers approach meat and poultry packaging in Europe. It’s great to have been able to share our products, expertise and enthusiasm with new customers across North America.”

“Dri-Fresh® absorbent pads have three key aims – the absorbency must be right for the product, and absorb everything it needs to, and the pad needs to look as attractive as possible. They are also very practical and easy to use for the producer.”    

Dri-Fresh® absorbent pads are available in a range of colours, absorption levels, shapes and sizes to suit all applications. Single-sided or double-sided pads are available.

Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and ovenable/microwaveable products, compostable packaging, films, boards, absorbent pads, and much more.

Sirane operates in a number of markets, including meat, seafood, fresh produce and food-to-go. There are further opportunities to meet the team soo at Fruit Logistica, Berlin, which starts this Thursday, February 5th, and at Packaging Innovations at the NEC, Birmingham. The company is also exhibiting at Seafood Global Expo, Brussels, at the end of April.

For more information, contact +44 1952 230055 or email sales@sirane.com

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    Sirane's divisions - food packaging, medical, horticultural and industrial

    Sirane Ltd. Stafford Park 6, Telford, Shropshire, TF3 3AT. Telephone +44 (0)1952 230055