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OVERSEAS: Sirane Australia opening in Melbourne as group expansion continues ‘down under’

Sirane is opening up in Australia

SIRANE’S opening-up down under – with an expansion into Australia.

The new year will see the launch of Sirane Australia, as we look to take our food packaging technologies to new markets on the other side of the world.

Simon Balderson, Sirane Group MD, said: “We have been looking at Australia for a while now, and the time seems right. We’ve a strong team in place, and they are already starting to generate some serious interest in Sirane.

“Many of our food packaging products, such as absorbent pads, cooking bags etc, have potential the world over, particularly in a developed market like Australia.”

Sirane is an innovative UK-based packaging development-to-manufacture company, specialised in absorbency, ovenable and microwaveable materials, shelf-life extension, microwave susceptor and protective food packaging. We also offer plastic-free packaging, and a wide range of bags, pouches and films.

We have additional overseas operations in South Africa, Poland, Mexico and Russia – and it is our Sirane Southern Africa team who are spearheading the project. Stacey Loader and Polly Duffee - directors of Sirane Southern Africa - will cover Melbourne, Queensland, Tasmania and the Northern Territories, while a new member of the team, Nathan Balderson, will cover South Australia and NSW.

Stacey Loader said: “Sirane Australia is a project two years in the making, and we’re very excited now it is finally happening. It’s a great country, and great people, and we’re keen to really get going and show off Sirane’s range.

“Sirane has some amazing food packaging solutions, some of which are already sold in Australia, so we know the appetite will be there for what Sirane can offer.”

Sirane Australia, which will be based in Melbourne, will exhibit at AusPack in March – a first exhibition and a chance for the food industry to meet our team.

Simon Balderson added: “We anticipate - and indeed already have - a lot of interest in Australia in our various compostable and plastic-free packaging solutions, as eco-friendly packaging is important there, just as it is here in the UK.

“But there’s also likely to be strong interest across all our food packaging ranges, especially from food producers, packers, and from the large retailers.”  

Sirane’s plastic-free packaging ‘Earthpouch’ recently won a top prize at the UK Packaging Awards – taking first place in the Resource Efficient Pack of the Year category. It’s also won a Green Apple Environment Award.

We’ve also launched our Earth Packaging range – a range of packaging solutions which are all either compostable, sustainable or 100% recyclable. The Earth Packaging range includes absorbent pads, bags, pouches and packaging films.

Our Dri-Fresh range includes a wide range of absorbent packaging, including standard absorbent pads, odour-absorbent pads, cushioned pads and ovenable pads, and we offer solutions perfect for meat, seafood, fruit and more.

Sirane’s Sira-Cook range includes steam-cooking bags, BBQ & oven bags & nylon roasting-bag materials, with options including stand-up bags, self-seal and heat-seal. These are popular with both food producers and supermarkets

Our other food packaging ranges include Sira-Crisp susceptor-based packaging for crisping food in a microwave, Tuff-Hold boneguard, Sira-Flex papers and films for shelf-life extension, and Sira-Form for better food product presentation.

Sirane Australia will also have access to products from Sirane’s other divisions, most notably our horticultural products and medical/healthcare ‘Enaris’ range. These ranges include products such as compostable plant pots, absorbent flower pouches, anti-slip absorbent floor mats, 95 kPa specimen transport bags and more.

AusPack takes place in Melbourne from March 26-29 – find our stand at A226.

For more information on Sirane Australia, contact either Stacey Loader on stacey.loader@sirane.com or Polly Duffee on polly.duffee@sirane.com. Prior to the Melbourne opening, they can be contacted in South Africa on 0027 21 556 2949.

ECO: Sirane presented with Green Apple Environment Award at the Houses of Parliament

Sirane was presented with a Green Apple Award at the House of Parliament

SIRANE was in Westminster earlier this week - having won a Green Apple Environment Award in the international campaign supporting eco-friendly practices.

Finalists were presented with trophies and certificates at the UK House of Parliament on November 12 – having already battled against 500 nominations.

The company has won the award for Environmental Best Practice – largely for its work on the Earthpouch – a plastic-free packaging pouch solution.

Simon Balderson, Sirane MD, said: “The Earthpouch is a fabulous product, and it’s great that the judges at the Green Apple Environment Awards have recognised this, and the work that’s gone in to developing the product.

“Being recognised at the House of Parliament is a great honour for Sirane, and the team that went down there really enjoyed visiting the seat of our government. The award is richly deserved for the team that worked on this project.

“Sirane’s constantly innovating, and the environment is at the forefront of a lot of our thinking. Plastics – and perhaps more specifically removing plastics where possible – is the hot-topic, and it’s great that Sirane is able to offer products like this.”

As a result of the award, Sirane will be included in The Green Book – the leading international work of reference on environmental best practice – and may also be chosen to represent the UK in the Green World Awards 2019 and have 100 trees planted in our name as part of the UN Billion Trees Initiative.

The Green Apple Awards are organised by The Green Organisation – an international, independent, non-political, non-profit environmental group dedicated to recognising, rewarding and promoting environmental best practice.

It was the second award in a matter of weeks – with the Earthpouch having taken first place in the Resource Efficient Pack of the Year category at the UK Packaging Awards, held at the Grosvenor House Hotel, London in October.

The Earthpouch – an industry first – is made from a paper with a 100% plastic free heat-sealable coating which is then formed into a preformed stand-up pouch which provides total food security for dry and moist food products.

Simon Balderson, Sirane MD, added: “We’re now working with a number of companies, in many different sectors, and I think it’s fair to say Earthpouch will be on a shelf near you very soon… one of the great things about the Earthpouch is it is also cost-effective, often environmentally-friendly packaging comes at a cost, with Earthpouch that’s not the case, there really are no negatives.

“We have customers packaging a variety of things, from cereals and nuts to protein powders and confectionary, and that list is growing by the month.”

A question we’re often asked is ‘how do I fill it?’ and Sirane has an answer - we’ve also recently added a pouch-filling line to our offering, the M7, which is compatible with the Earthpouch as well as a range of other materials.

The Earthpouch is just one of a range of compostable/recyclable products and packaging solutions Sirane has developed over the years – and it has been placed in our Earth Packaging range: compostable; recyclable and sustainable.

Recent additions included Earthfilm and Earthbag – the same film as used in the Earthpouch but on a reel for flow-wrap or in a bag format. We’ve also added barrier version of the material – with high-barrier soon to be introduced to the market.

Simon Balderson, Sirane MD, said: “Earthpouch is a great product, a paper-based packaging solution with a natural coating that makes it entirely plastic-free.

“The barrier version – and the high-barrier version which is going to be released soon – were the obvious next steps, allowing more sectors of the market and packers of different products to use an environmentally-friendly packaging solution.”

The Earthpouch was also recognised earlier this year at the Sustainable Food Awards in Amsterdam, where it finished third in the sustainable packaging category.

Sirane is an innovative food packaging development-to-manufacture company, with expertise in absorbency and material science. Specialisms include bags and pouches, absorbent products, shelf-life extension and dual-ovenable products.

For more information, contact Jeremy Haydn-Davies on 01952 230055 or email jeremy@sirane.com

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