A NEW Middle Eastern office alongside manufacturing capability in Turkey should see Sirane's sales grow significantly in the region.
Sirane is heading for Gulfood in Dubai to build on the company’s growing presence, following the opening of Sirane Middle Eastern and Sirane Turkey in the last six months.
The company made an exploratory visit to the show last year, and is returning again as part of the United Kingdom exhibition. Sirane’s Middle Eastern offices are there to take care of all the import/export regulations in the Gulf, making trade in the region easy.
The offices of Sirane Middle East are on the Jebel Ali Free Zone in Dubai. As well as sales, it is a co-ordination hub, handling sales, logistics, licences and permits.
Jeremy Haydn-Davies, sales director for food packaging, said: “We see the Middle East as a key growth area for Sirane, and now that we have our dedicated offices in Dubai and manufacturing capability in Turkey, we can really look for strong growth in the region.
“We’ll be taking our full product range, from absorbent meat pads to innovative cooking bags, shelf-life extending bags to susceptors, to launch them into the Gulf markets.
”We’ve some new innovations on show, including the ‘bubble pad’ for soft-fruit – a new absorbent pad which offers cushioning and absorbency, giving maximum protection.
“The Dri-FreshTM Soft-HoldTM pad was very well received at Fruit Logistica earlier this month.”
Gulfood – held at the Dubai World Trade Centre - will see nearly 4,000 exhibitors and 100 international pavilions, in more than 100,000 square metres of exhibition space.
Sirane is the leading packaging development-to-manufacture company in Europe, with a high level of expertise in food packaging areas including shelf-life and absorbency.
Sirane Turkey’s premises are based in a purpose-built site in the Antalya Organised Zone at Döşemealtı. Sirane Turkey’s operation will eventually replicate that of the UK, offering not only manufacturing but a high level of design and innovation.
Gulfood is held in Dubai from February 25th to 28th. Email firstname.lastname@example.org or call +44 1952 230055 for an appointment. Sirane is in Concourse 2, Stand CC7-6.
Sirane is a highly innovative packaging product development-to-manufacture company based in Telford, Shropshire. It has four divisions: food packaging; medical and healthcare; industrial and horticultural. Specialisms include absorbency and cooking bags.
Sirane Middle East can be found at Techno Park Block A, First Floor Office 123, PO Box 262285, Jebel Ali, Dubai, United Arab Emirates. Call +971 (0) 4 8806341. The regional manager for the Middle East is Farzan Mirshamsi – email email@example.com