Sirane launches film to crisp up on-the-move food

Sirane Crisp-It on the move packaging

Absorbent packaging specialist Sirane is targeting its new microwave film at food service firms after securing advanced orders from airlines and train operators.

The Crisp-It Light is the next generation of the microwave susceptor film that was launched for burger boxes and other fast food items.

The new film can be shaped in a range of formats and used as a wrap to avoid the need for extra packaging.

"Our new film can be made into carry bags for chips, pouches for popcorn and wraps to cook panini and sandwiches. For microwaveable frozen foods, there's no longer any need to packaging into boxes," said Sirane sales director Jeremy Haydn-Davies.

The film is made by combining the susceptor film to a clear film without using flue to create a laminate for crisping baguettes and pasties by clinging to the product in the microwave.

Haydn-Davies said that while the focus was on food service industries there were also potential applications for foods that are eaten at home or work.

The Crisp-It range also includes disks for pizzas and boards for burger buns.

Sirane launches Sira-Cook as part of new push into film pkg

Sira cook films

Europe’s premier packaging solutions company, Sirane Ltd, has launched Sira-Cook – a range of innovative bags, pouches and films for packaging and cooking foods in microwaves and conventional ovens.

Sirane director Simon Balderson explains that ‘2010 will see Sirane entering the film packaging markets in earnest with a range of innovative and competition-beating products.’ Balderson believes that the successful Sirane approach to absorbent packaging will now serve the world of packaging films. ‘We take heart from the business model developed by Richard Branson and Virgin among others. In some ways we are everybody’s packaging company; we innovate and make new products to order at very short notice – for chip shop owners to international supermarkets. We are very excited now about making waves and creating markets in the film packaging sectors.’

Sira-Cook will therefore be one of the first such Sirane film products for 2010. Developed as a lightweight alternative for ready meals and marinaded meat and fish, Sira-Cook will be available for an elevated temperature-resistant range of films and has been produced with a rustic and natural look.

Jeremy Haydn-Davies, Sirane’s new Sales Director says that ‘our customers have long searched for another way of heating up and cooking different foods in microwaves and traditional ovens and so we have developed these new bags and pouches. The film is also available on the reel. It has excellent barrier properties and in the non-cookable versions, it is compostable.’

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