OVERSEAS: NZ trade show for new company focused solely on Sirane

FoodTech2

A NEW company formed in New Zealand solely to distribute Sirane’s packaging solutions in the region is exhibiting at a food industry trade show in Auckland in September.

aDeo is a newly formed company, started by Chris Brent, who said the primary reason for creating the business was to offer Sirane the support it deserves in New Zealand.

They will exhibit at Foodtech/Packtech in Auckland – the country’s main food industry and packaging show – where he will be supported by Sirane sales director Jeremy Haydn-Davies.

“After seeing the innovation and diversity of the product range Sirane has, coupled with the contacts I have made over the last 12 years working in the packaging industry, it was mutually beneficial to create aDeo and become an agent for Sirane”, said Chris.

“Unlike other companies that will just add Sirane product to a list of other products for which they are agents, I have made the strategic decision to make Sirane aDeo’s only agency, becoming a true specialist in all of the products Sirane manufactures.

“This means aDeo’s interests are not divided and are instead giving 100% of aDeo’s time to Sirane products, and I believe they offer huge potential in New Zealand.

“With products for the meat sector – significant here in New Zealand – as well as seafood, fruit, and more, and specialisms ranging from absorbency to cooking bags, shelf-life extension to compostable packaging, there’s a huge amount to offer.”

Chris said he plans for aDeo to become not just a product specialist, but an industry specialist company, focusing on industries which can benefit from Sirane products, which includes most forms of processing plants related to meats, fruits and vegetables to name just a few of the many opportunities. aDeo will become heavily involved in these businesses, understanding their individual and specific needs, and developing solutions.

“Our goal is to educate the customer about the added benefit that will be gained by investing in Sirane’s unique products,” said Chris, “and I can’t wait to get started.”

Foodtech/Packtech is in Auckland from September 18-20. The Sirane/Adeo stand can be found on Stand 89 – show information can be found at www.foodtechpacktech.co.nz

Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and ovenable/microwaveable products, compostable packaging, films, boards, absorbent pads, and much more.

We now have manufacturing in the UK, Poland, Russia and Mexico, offices and warehousing in South Africa, as well as a network of agents and distributors around the world.

Jeremy Haydn-Davies said: “I’ve been working with Chris for a number of months now, with a view to getting aDeo up and running, and I know he’ll make a big success of it. New Zealand is a great potential market for Sirane, and Chris has the experience and drive to really make a difference – I really believe this trade show is just the beginning.”

For more information on Sirane, contact Jeremy Haydn-Davies on +44 1952 230055 or email jeremy@sirane.com. Adeo can be contacted at chris@adeo.co.nz or visit www.adeo.co.nz.

SHOW: Thermally-insulated bags could be 'hot' at Restaurant & Takeaway Expo

restaurant and takeaway logo

THERMALLY-INSULATED bags for hot food will be a major focus for Sirane at the Restaurant & Takeaway Expo 2018 – but we’ll also be introducing other new concepts.

The Restaurant & Takeaway Innovation Expo 2018 takes place at the ExCeL arena, London, from September 25-26 – and it will be Sirane’s first time exhibiting at the show.

Sirane’s thermally-insulated materials keep chilled food cold – but perhaps crucially for this show they also keep hot food hot – and we can offer bags in a range of sizes. Bags can be digitally-printed, allowing for short runs without the need for set-up costs.

Simon Balderson, Sirane MD, said: “I’d expect our thermally-insulated ‘hot food’ bags to be very popular. Take-aways are as popular as ever, and customers want the food to still be hot by the time they get home. These bags are a great way of making sure that happens.

“They’re great for brand awareness as they are reusable – you could even offer a discount to customers re-using ‘your bag’, and this product is also fully recyclable, and we can even supply it made from a material in which up to 40% of the material has been replaced by recycled materials and sea-shells… so it’s an environmentally-friendly solution.”

Used by supermarket shoppers and small independent food outlets alike, they are a reusable bag ideal for transporting fresh good home, delivery services, marketing and promotion - with many people opting for their own bespoke ‘branded’ bag.

Simon Balderson added: “Sirane’s insulated bags come with a unique handle designed to make the bags comfortable for the consumer to carry – they’re the bag your customers will reach for… so why not make sure that your company name is on that bag.

“For restaurants and takeaways wanting to send their customers away with hot-food that stays hot, insulated bags could be the answer that you’ve been looking for.

“Our anti-bacterial option can also protect customers long-term against harmful bacteria, meaning they can continue to use your bag with your branding again and again.”

A range of products – including thermally-insulated bags for hot and cold food, susceptor for crisping food, cooking bags and even absorbent rotisserie liners will be on display.

Simon Balderson, Sirane MD, said: “The Restaurant & Takeaway Expo is a show we’ve visited and thought for a few years might be a good way into a new market. We’ve got lots of products perfect for this sector, and it’s a great opportunity for Sirane.

“We’ve also got a range of other solutions from within our wider food packaging portfolio – and of course we’re also a development company, so anyone in the restaurant & takeaway sector with product ideas, you’d be made very welcome on the stand.”

Sirane’s food packaging range also offers a number of other products which should be well-received at the show – and many of which won’t have been seen there before.

Jeremy Haydn-Davies, sales director, said: “Our susceptor-based products allow food to be crisped up in a microwave, which is perfect for anyone wanting to add pizza slices, paninis etc. without having to keep warm – they can just heat them quickly as required.

“We also offer a wide-range of steam-cooking bags, which may well have a place in both the restaurant and takeaway sectors, due to their flexible uses. We have nylon roasting bags which could be popular in restaurants, and this really is just a snap-shot.

“We also have absorbent rotisserie liners – perfect for lining rotisseries as well as other hot-food display areas – cutting down on the mess and helping to improve presentation. So, all in all, Sirane’s stand is going to be well worth a visit if you’re visiting the show.”

Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and ovenable/microwaveable products, compostable packaging, films, boards, absorbent pads, and much more.

Sirane’s stand at the Restaurant & Takeaway Innovation Expo 2018 can be found at 2306.

For more information on Sirane or any product in our food packaging range, contact Jeremy Haydn-Davies on +44 1952 230055 or email jeremy@sirane.com

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