Sirane has appointed a new member to the sales team to target the Spanish market.
The company identified the Spanish-speaking world as a key growth area for 2012 to 2013 and has taken on a Spanish native to push the company into new markets.
Pablo Juste-Vela will also eventually have responsibility for clients in Italy, as he is fluent in both Spanish and Italian – but will initially start by working with companies in Spain.
Pablo said: “I am delighted to have joined Sirane at such an exciting time.
“I am looking forward to taking our unique approach and innovative products to new customers in Spain, many of whom will not have seen this sort of packaging before.
“After learning about the many amazing products, I am now just eager to get selling.”
Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and ovenable/microwaveable products, compostable packaging, films, boards, pads, and much more.
Key international markets for Sirane include packaging for fruit and vegetables, meat and seafood. Other growing markets include over-the-counter cooking bags.
Jeremy Haydn-Davies, sales director for food packaging, said: “Our products are perfect for the Spanish market, and I am confident Pablo’s enthusiasm will help him make fast inroads into Spain, where our business could revolutionise the packaging industry.”
Pablo will be visiting Seafood Barcelona on October 17th, where he would be happy to meet with any company representatives interested in finding out more.
To get in touch with Pablo, email him at firstname.lastname@example.org or call (+44) 1952 858893.