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SO yesterday I visited the NEC (big place, Birmingham, fairly ugly) to take a look around the BBC Good Food Show, and its sister show the BBC Gardeners' World show. For anyone who's never visited the Good Food Show, imagine MasterChef meets Ludlow Food Festival meets a very fancy sweet shop. It's the sort of place that if you had £300 in your pocket you'd spend it, as everything's nice and everything's '20% off today only'. I wouldn't recommend going if you're skint, and I wouldn't recommed going if you're on a diet. But if you like fudge, gin and chocolate, fill yer boots, you're in the right place... 

So how much did I spend? Well actually nothing. I was there to work. Not that I sure it would have been frowned upon had I returned with some goosebury flavoured fudge, or whatever the latest trend is, but because some places were cash only (seriously, cash only.... 30,000 customers a day, and you're sending away people who want to pay by card. It's 2018. I very rarely carry cash, take note if the stand selling yoghurt was yours, I would have bought some) and although there's cash machines in the 'atrium', I really do object to paying £2.25 to withdraw a ten pound note. How on earth do they justify that? £2.25!

But I did drift around, speaking to stallholders (when they had the time, it's a busy show), talking about packaging. And there's definitely been a 'post Iceland' shift. Green, eco, environmentally-friendly, compostable, plastic-free, whatever you want to call it, people are looking for it at the moment. And I think it's fair to say, in many cases, they can't find it...

'You can make that compostable?' was a fairly frequent response. 'Really? We need to talk, contact me after the show'. It's happening. There's been definite shift and the appetite's there to remove non-eco-friendly packaging. But people don't know where to start. They don't know what their options are, what their first move should be. Well folks, your first move should be to contact Sirane....as we can help.

MARK LINGARD, MARKETING

IT'S always nice when someone else see and recognises the potential in your products - and so it was great to see Sirane shortlisted for an award at the Sustainable Food Awards, as one of the three finalists for the Sustainable Packaging Awards organised by Ecovia Intelligence and held alongside a sustainable foods conference. 

The Earthpouch – a plastic-free packaging pouch which is both recyclable and compostable – is a great product, and one that's generating a real buzz at the moment. Perhaps buzz might be a bit of a cliche, but I think that's fair - we're getting a lot of inquiries at the moment, and interestingly a lot of the inquiries are from companies genuinely excited to have found such a product; companies that want to go plastic-free but haven't known where to start; companies that acknowledge that things have got to change, and are wanting to be there at the start.

Unfortunately we didn't win, but just being shortlisted alongside the other two finalists - Coop Switzerland’s Multi-Bag and Eosta’s Natural Branding - was a great result for Sirane. And the team that attended the awards in Amsterdam last week reported lost of positive praise for the product from other attendees, and some great networking opportunities.

The Earthpouch is a genuine industry first. It is made from a paper with a 100% plastic free heat-sealable coating which is then formed into a preformed stand-up pouch which provides total food security for dry and moist food products. From its launch earlier this year, we've now got a number of companies using this pouch - and a number more launching soon.

Going plastic-free is something a lot of companies, small and large, and looking at (anecdotally, it does seem to be the smaller companies driving the market, and prepared to switch). Where to start can be difficult, and Sirane's a good starting point. Not only do we already have a range of products ready to go, but our development team's capabilities coupled with our knowledge of materials means we can quite possibly find a solution.

The Earthpouch is just one of a range of compostable/recyclable products and packaging solutions Sirane has developed over the years – and it has been placed in our Earth Packaging range: compostable; recyclable and sustainable.

We’re already working on enhancing and expanding the Earthpouch range, including higher-barrier pouches, ovenable versions and more – the Earthpouch is not just a product, it’s the start of a range of plastic-free products. It's exciting times in the packaging industry, so watch this space....

MARK LINGARD, MARKETING MANAGER

NEW: Recent product developments include...

Plastic-free salmon boards

Plastic-free salmon boards

  • EARTHWEDGE
  • PLASTIC-FREE
  • SALMON BOARDS

Read more

Plastic-free salad bags

Plastic-free salad bags

  • EARTHFILM
  • PLASTIC-FREE
  • PACKAGING FOR SALADS

Read more

Plastic-free tree-guards

Plastic-free tree-guards

  • EARTHBOARD
  • PLASTIC-FREE
  • TREE-GUARDS

Read more

Paper-based absorbent pads

Paper-based absorbent pads

  • EARTHPAD
  • PAPER-BASED
  • ABSORBENT PADS

Read more

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