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SIRANE GROUP: Sirane expanding its Telford headquarters by 40% after taking over adjacent site

Sirane has significantly expanded its Telford HQ, taking over the adjacent unit

SIRANE is significantly expanding its Telford headquarters after taking over the adjacent premises – increasing the available manufacturing and office space by 40%.

Following a number of years of continual growth, the company jumped at the chance to add an additional 43,000 sq ft when it become available earlier this year.

Simon Balderson, Sirane MD, said: “Sirane’s been growing for a number of years, we’ve had record turnover year after year, and we needed more manufacturing space and more warehousing, so the opportunity to expand on the same site was perfect.

“It also gives us more office space, as well as more room for our labs and NPD areas, and long-term will lead to recruitment of extra staff as we’ll have the space.

“Most of the work needed has now been done, and we’re now preparing to start moving in. It’s been an another incredibly busy year – and we’re entering our busiest period of manufacturing, but by the early new year we hope to be fully moved in.”

Earlier this year Sirane acquired flexible packaging manufacturer B&G Products in a move which immediately expanded Sirane’s product range and allows for expansion at B&G.

B&G Products, based in rural Staffordshire, is a manufacturer of high-quality and innovative bags and pouches with more than 30 years’ experience in the sector. Around 30 people work at the site in Norbury, and all staff remained in place as part of the sale.

The Norbury site is unaffected by the expansion of the Telford operation.

Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and ovenable/microwaveable products, compostable packaging, films, boards, absorbent pads, and much more.

We also manufacture a range of medical, horticultural, and specialist products, mainly focused on absorbent products and compostable/sustainable solutions.

Recent months have seen a significant spike in interest in compostable/sustainable and recyclable packaging solutions, particularly within the food industry – and Sirane has been at the forefront of developing new products that fulfil an ‘environmental’ brief.

Simon added: “We were already busy, and needing the extra capacity, but recent changes in perception to do with sustainable food packaging, and the ‘charge of the anti-plastic brigade’, has led to a flurry of interest and inquiries, making us busier than ever.”

As well as manufacturing and offices in the UK (Telford, Shropshire), we have additional sites in Mexico, Poland, Russia, South Africa and Turkey – as well as a network of agents and distributors – offering a global presence, with sales in more than 100 countries.

The company recorded record turnover in 2017 – and looks well on course to repeat the feat this year, with some of the profit being ploughed back into the expansion. 

Sirane has taken over the adjacent unit, expanding its Telford HQ

ECO: Sirane wins Green Apple Environment Award for its plastic-free packaging range

Sirane's Earth Packaging has secured a Green Apple Award

SIRANE has won a Green Apple Environment Award in the international campaign to find the greenest companies, councils and communities.

Finalists will be presented with trophies and certificates at a glittering ceremony at the House of Parliament on November 12 – where Sirane will discover the level of the award, having already battled against 500 nominations.

The company has won the award for Environmental Best Practice – largely for its work on the Earthpouch – a plastic-free packaging pouch solution.

Simon Balderson, Sirane MD, said: “The Earthpouch is a fabulous product, and it’s great that the judges at the Green Apple Environment Awards have recognised this, and the work that’s gone in to developing the product.

“Sirane’s constantly innovating, and the environment is at the forefront of a lot of our thinking. Plastics – and perhaps more specifically removing plastics where possible – is the hot-topic, and it’s great that Sirane is able to offer this product.

“The Green Apple Environment Award is richly deserved for the team that have been working on this project. It’s always nice to get industry recognition like this.”

As a result of the award, Sirane will be included in The Green Book – the leading international work of reference on environmental best practice – and may also be chosen to represent the UK in the Green World Awards 2019 and have 100 trees planted in our name as part of the UN Billion Trees Initiative.

The Green Apple Awards are organised by The Green Organisation – an international, independent, non-political, non-profit environmental group dedicated to recognising, rewarding and promoting environmental best practice.

Sirane’s Earthpouch – developed in conjunction with B&G Products – was a couple of years in development, and Troofoods launched in the new year. Sirane acquired B&G Products earlier this year, and it is now part of the Sirane Group.

We now have a number of customers, including overseas – McCambridge in Ireland was the first overseas customer, who used it for their gluten-free porridge, and we’ve also had orders from a handful of European countries, the US and South Africa.

The Earthpouch – an industry first – is made from a paper with a 100% plastic free heat-sealable coating which is then formed into a preformed stand-up pouch which provides total food security for dry and moist food products.

Simon Balderson, Sirane MD, added: “We presented the Earthpouch at Packaging Innovations earlier this year at the NEC, Birmingham, and it provoked real excitement, we’ve had many inquiries - and orders - on the back of it.

“We’re now working with a number of companies, in many different sectors, and I think it’s fair to say Earthpouch will be on a shelf near you very soon… one of the great things about the Earthpouch is it is also cost-effective, often environmentally-friendly packaging comes at a cost, with Earthpouch that’s not the case.”

The Earthpouch is just one of a range of compostable/recyclable products and packaging solutions Sirane has developed over the years – and it has been placed in our Earth Packaging range: compostable; recyclable and sustainable.

We’re already working on enhancing and expanding the Earthpouch range, including higher-barrier pouches, ovenable versions and more – the Earthpouch is not just a product, it’s the start of a range of plastic-free products.

We’ve since added both bags and films to the range using the same ‘Earthpouch’ material, allowing customers to purchase the material in a form suitable for flow-wrap, and also as bags when a ‘stand-up’ element is not needed.

The Green Apple Award isn’t the only industry recognition we’re received.

Earthpouch has also been shortlisted for a prize at the UK Packaging Awards, with the winners being announced at a ceremony in London in October.

The Earthpouch – a plastic-free packaging pouch which is both recyclable and compostable – is one of 10 finalists for the Resource Efficient Pack of the Year.

Winners will be announced on October 30th at the Grosvenor House Hotel on Park Lane, at an awards ceremony organised by Packaging News.

The Earthpouch was also recognised earlier this year at the Sustainable Food Awards in Amsterdam, where it finished third in the sustainable packaging category.

Sirane is an innovative food packaging development-to-manufacture company, with expertise in absorbency and material science. Specialisms include bags and pouches, absorbent products, shelf-life extension and dual-ovenable products.

For more information, contact Jeremy Haydn-Davies on 01952 230055, email or visit our website which is 

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