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MADRID: Sustainable packaging will be a focus for Packaging Innovations

Sirane will be exhibiting at Packaging Innovations Madrid

NEXT week will see Sirane exhibit at Packaging Innovations Madrid for the first time – with a focus on food packaging, including plastic-free and sustainable packaging.

Our award-winning plastic-free packaging ‘Earthpouch’ will be a major focus when we exhibit at Packaging Innovations Madrid – which is co-hosted with Empack.

But we’ll also be focusing on our whole Earth Packaging range – including paper-based absorbent pads, as well as our more traditional product core lines such as ovenable/microwaveable cooking solutions and absorbent pads.

Now available in standard, barrier and high barrier, our Earthpouch is ideal for anyone looking to remove unnecessary plastics from their packaging.

Perfect for a range of dry and moist products – including granolas, porridge oats, grains, health/diet supplements and more - the Earthpouch is a paper-based solution with a heat-sealable coating, which is preformed into a stand-up pouch.

Simon Balderson, Sirane MD, said: “Earthpouch and Earthfilm is a plastic-free solution, a paper-based material with a plastic-free coating which is perfect for a range of products. We can supply it with a range of different barriers.

“We can supply this plastic-free material in reel format for flow-wrap- this would be our Earthfilm – as free-standing pouches – this would be our Earthpouch, and also as flat pouches, or Earthbags, so it’s available in a variety of formats.

“If you’re serious about moving away from plastics, then this – and many of the other products in our Earth Packaging range – might be exactly what you’re looking for.

“We’ve already had significant interest from Spain, so we’re anticipating a good show. Packaging Innovations Madrid is one of the biggest in the Easyfairs calendar, and the Sirane will be able to offer genuine innovation to visitors.”

Earlier in 2019 Thierry Soto joined the sales team at Sirane, with Spain falling under his remit – Thierry is a fluent Spanish speaker – and Thierry will be joined at Packaging Innovations Madrid by marketing manager Mark Lingard at the show.

2018 was a big year for the Earthpouch with some major industry recognition– it won a Green Apple Award, presented at the Houses of Parliament, and it also secured first place at the UK Packaging Awards in the Resource Efficient Pack of the Year category. The Earthpouch was also recognised at the Sustainable Food Awards in Amsterdam, where it finished third in the sustainable packaging category.

This year we earned official ‘Plastic-Free’ accreditation from A Plastic Planet, allowing customers to apply to use their trust-mark, and we’ve also received official endorsement from the UK Recycling Association following trials.

Simon Balderson, Sirane MD, said: “The Earthpouch is a fabulous product, and we were honoured to receive industry recognition and pick-up two top awards.

“Sirane’s constantly innovating, and the environment is at the forefront of a lot of our thinking and the Earthpouch is just one of a range of compostable/recyclable products and packaging solutions Sirane has developed – and it has been placed in our Earth Packaging range: compostable; recyclable and sustainable.

“Other products in the Earth Packaging range include paper-based absorbent pads, compostable & breathable packaging films, and compostable boards.”

Sirane is an innovative food packaging development-to-manufacture company, with expertise in absorbency and material science. Specialisms include bags and pouches, absorbent products, shelf-life extension and dual-ovenable products.

Our cooking bag solutions include steam-cooking bags for oven/microwave, nylon roasting bags, BBQ/oven bags and more, while absorbent pad solutions include odour-absorbency, ethylene absorbency and ovenable absorbent pads.

We also offer a wide range of other innovative food packaging solutions, including boneguard, microwave susceptor, dividers for food trays and breathable films.

Sirane also offers products for other sectors, including medical & horticultural.

Packaging Innovations Madrid runs at the Feria Madrid from November 13-14. Our stand at the show is 5B31. We’re also exhibiting one more at Packaging Innovations Birmingham in February, from February 26-27, 2020 – Stand L30.

For more information on Packaging Innovations Madrid, or to arrange an appointment to meet at the show, email

FOOD PACKAGING: There's still time for those Christmas orders

Absorbent pads from Sirane Ltd

ABSORBENCY is a key packaging component with many foods, particularly at Christmas.

And Christmas is always a busy time of year for everyone – so if you haven’t already placed your orders, or given us a forecast of your requirements, please do so now.

Jeremy Haydn-Davies, sales director, said: “As ever, Christmas orders are already flooding in. If you’re looking to order stock for Christmas sales, there’s still time – but it needs to be soon.

“Throughout the food chain, packaging usage increases at Christmas. Whether it is absorbent meat pads or oven-ready absorbent pads, ovenable food dividers or shaped and folded crepe paper, cooking bags for meat, fish or vegetables, Sirane can make sure you’re well supplied – whether it is for standard year-round lines or seasonal lines.

“Whether you’re looking for purely functional food packaging solutions, or something that helps make your product that bit special, Sirane’s product range is a good starting point.

“But if you want it for Christmas 2019, then we need to know about it pretty soon…”

Sirane’s range of absorbent pads for meat, seafood and poultry include standard, oven-ready, compostable and our new pads which come with integrated anti-microbial properties which help extend shelf-life – whatever you’re selling this Christmas, we have an answer.

Whether it is absorbent pads for meat, poultry, fruit, cheese or fish, ovenable pads, fish crate liners or absorbent tray dividers, absorbency forms a large part of our food packaging range.

But where do you start deciding what type of absorbency you need? Well Sirane are the experts, and so we’ve produced a ‘Guide to Absorbency and Absorbent Products’.

Simon Balderson, Sirane MD, said: “Absorbency and absorbent products is one of Sirane's core strengths, and the company manufactures a wide range of customised absorbent products – and this guide sums up what we can offer, and how, as the customer and the user of the product, you might work out what sort of product you actually need.

“Do you want a fairly straightforward absorbent pad or do you need something more? Do you know how much you want to absorb, and exactly what you need to absorb?

 “We can supply all types of absorbency levels and types, including liquid, blood, odour and ethylene – you name it, and we have a solution for absorbing it. We’re always pleased to talk customers through the options, but some people might find this a good starting point.

“For example, our absorbent products can be supplied with integrated odour control and anti-bacterial/anti-microbial or anti-fungal properties where required. We can offer a wide range of sizes, absorbencies and formats, and tailor the products to suit your needs; we can make it compostable… there’s lots of options, so what do you want to achieve?”

Sirane’s absorbent product range also includes ovenable absorbent pads, which provide absorbency during the cooking process which can contribute to a healthier end product. We can also integrate absorbency into products such as ovenable dividers and susceptor.

Simon Balderson said: “If you’re needing absorbency, then Sirane is the market leader. If it can be done, we’re the company to make it happen. Whatever type of food packaging application you're looking at, give us a chance to help. Whereas most companies are manufacturing operations supplying a range of absorbent products – which of course we can also do from our range of standard absorbent products – Sirane’s NPD team is happy to look at your unique requirements and design and develop an absorbent solution perfect for you and your customers.”

For more information on any absorbent product in the food packaging sector, call Jeremy Haydn-Davies on +44 1952 230055 or email

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