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UK PACKAGING AWARDS: Plastic-free 'Earthpouch' wins top award as resource efficient pack of the year

UK Packaging Awards winners - Vince Larson, Simon Balderson & Peter Ralten

SIRANE’S plastic-free packaging ‘Earthpouch’ won a top prize at the UK Packaging Awards – taking first place in the Resource Efficient Pack of the Year category.

Winners were announced last night (Tuesday) at the Grosvenor House Hotel on Park Lane, at an awards ceremony organised by Packaging News.

The panel of industry judges described the Earthpouch as an “Innovative pack that will deliver the single material to simplify the recycling stream or be composted, with many pouches now on the market and a trend for reusable and therefore refillable this is a welcome addition as a pack format option.”

Simon Balderson, Sirane MD, said: “The Earthpouch is a fabulous product, and it’s great that the judges at the UK Packaging Awards have recognised this.

“Sirane’s constantly innovating, and the environment is at the forefront of a lot of our thinking. Plastics – and perhaps more specifically removing plastics where possible – is the hot-topic, and it’s great that Sirane is able to offer this product.

“This award comes on the back of a lot of hard work getting to this stage, and is a reward not only for us, but the development team behind the product, and indeed for the companies who helped us get the Earthpouch into the market.”

Sirane’s Earthpouch – developed in conjunction with B&G Products – was a couple of years in development, and Troofoods launched in the new year. Sirane recently acquired B&G Products, which is now part of the Sirane Group.

Troofoods were invited to the awards ceremony as guests of Sirane, having been involved with the project from the beginning, and joined Simon Balderson, Peter Ralten and Vince Larson on stage to collect the award.

Peter Ralten, from B&G, said: “Over the last few years food brands and retailers have asked us to come up with an affordable recyclable pouch solution. It’s great news to see the work we have done on this product recognised in such a way.

“It was nice that Troofoods were able to join us to share in our success – after all they were the first company to make the switch to plastic-free packaging.

“Earlier in the year we sent our first overseas order, to McCambridge in the Irish Republic for gluten-free porridge oats which was closely followed by our first delivery to the USA, where the packaging has been used for health-food supplements.”

The Earthpouch – an industry first – is made from a paper with a 100% plastic free heat-sealable coating which is then formed into a preformed stand-up pouch which provides total food security for dry and moist food products.

Simon Balderson, Sirane MD, added: “We’re now working with a number of companies, in many different sectors, and I think it’s fair to say Earthpouch will be on a shelf near you very soon… one of the great things about the Earthpouch is it is also cost-effective, often environmentally-friendly packaging comes at a cost, with Earthpouch that’s not the case, there really are no negatives.”

We’ve also recently added a pouch-filling line to our offering, the M7, which is compatible with the Earthpouch as well as a range of other materials.

The Earthpouch is just one of a range of compostable/recyclable products and packaging solutions Sirane has developed over the years – and it has been placed in our Earth Packaging range: compostable; recyclable and sustainable.

We’re already working on enhancing and expanding the Earthpouch range, including higher-barrier pouches, ovenable versions and more – the Earthpouch is not just a product, it’s the start of a whole range of plastic-free products.

The UK Packaging Awards success comes on the back of a great few months, in which the plastic-free packaging has earned serious industry recognition.

The Earthpouch was recognised earlier this year at the Sustainable Food Awards in Amsterdam, where it finished third in the sustainable packaging category.

And we’ve also been awarded a Green Apple Environment Award for Environmental Best Practice – which will be presented at the House of Parliament on November 12.

Sirane is an innovative food packaging development-to-manufacture company, with expertise in absorbency and material science. Specialisms include bags and pouches, absorbent products, shelf-life extension and dual-ovenable products.

For more information, contact Jeremy Haydn-Davies on 01952 230055, email or visit our website which is

SIRANE GROUP: Sirane expanding its Telford headquarters by 40% after taking over adjacent site

Sirane has significantly expanded its Telford HQ, taking over the adjacent unit

SIRANE is significantly expanding its Telford headquarters after taking over the adjacent premises – increasing the available manufacturing and office space by 40%.

Following a number of years of continual growth, the company jumped at the chance to add an additional 43,000 sq ft when it become available earlier this year.

Simon Balderson, Sirane MD, said: “Sirane’s been growing for a number of years, we’ve had record turnover year after year, and we needed more manufacturing space and more warehousing, so the opportunity to expand on the same site was perfect.

“It also gives us more office space, as well as more room for our labs and NPD areas, and long-term will lead to recruitment of extra staff as we’ll have the space.

“Most of the work needed has now been done, and we’re now preparing to start moving in. It’s been an another incredibly busy year – and we’re entering our busiest period of manufacturing, but by the early new year we hope to be fully moved in.”

Earlier this year Sirane acquired flexible packaging manufacturer B&G Products in a move which immediately expanded Sirane’s product range and allows for expansion at B&G.

B&G Products, based in rural Staffordshire, is a manufacturer of high-quality and innovative bags and pouches with more than 30 years’ experience in the sector. Around 30 people work at the site in Norbury, and all staff remained in place as part of the sale.

The Norbury site is unaffected by the expansion of the Telford operation.

Sirane is an innovative packaging design, development, manufacture and solutions company which specialises in areas including absorbency and ovenable/microwaveable products, compostable packaging, films, boards, absorbent pads, and much more.

We also manufacture a range of medical, horticultural, and specialist products, mainly focused on absorbent products and compostable/sustainable solutions.

Recent months have seen a significant spike in interest in compostable/sustainable and recyclable packaging solutions, particularly within the food industry – and Sirane has been at the forefront of developing new products that fulfil an ‘environmental’ brief.

Simon added: “We were already busy, and needing the extra capacity, but recent changes in perception to do with sustainable food packaging, and the ‘charge of the anti-plastic brigade’, has led to a flurry of interest and inquiries, making us busier than ever.”

As well as manufacturing and offices in the UK (Telford, Shropshire), we have additional sites in Mexico, Poland, Russia, South Africa and Turkey – as well as a network of agents and distributors – offering a global presence, with sales in more than 100 countries.

The company recorded record turnover in 2017 – and looks well on course to repeat the feat this year, with some of the profit being ploughed back into the expansion. 

Sirane has taken over the adjacent unit, expanding its Telford HQ

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